The Jersey’s Best 40 Under 40 MARCOM Professionals award, presented by the NJ Ad Club, recognizes innovative and impactful leaders in the marketing and communications industry.
We’re excited to announce that Attentive’s VP of Marketing, Brooke Burdge, has been featured on NJ Ad Club’s annual “40 under 40” list, recognizing a select group of leaders in the marketing and communications industry.
It’s exciting to receive this recognition alongside other marketing professionals from my home state. What drew me to pursue a career in marketing is how the profession values creativity and strategy equally. Today, I’m helping build a brand for a technology company that’s completely changing how marketers communicate with their audiences using text messaging. Being a ‘marketer to marketers’ allows me to have a greater impact on the marketing space overall, which I love.
VP of Marketing at Attentive
After receiving nominations from the marketing and communications industry, the team at NJ Ad Club hand-selected the award winners—looking for those who clearly embody exemplary leadership by motivating others to achieve their vision, promoting innovation, and prioritizing creativity.
Brooke has spent her career leading & building powerful B2B marketing organizations—particularly in the marketing technology space. After starting her career in marketing at Deloitte and Movable Ink, she later joined as the first marketing hire at TapCommerce, a mobile app re-engagement technology. The company was later acquired by Twitter in 2014, where she went on to lead B2B marketing for the Mobile Apps & Telco verticals.
In 2016, Brooke joined as part of the founding team of Attentive. In leading the marketing team at Attentive, Burdge aims to infuse thoughtfulness and creativity into campaigns. For example, Attentive recently announced a COVID-19 e-commerce data microsite and related philanthropic program—Attentive donates $10 for each subscriber who signs up to receive the data updates via text message, powered by the company’s own technology.