The inbox is more crowded than ever, but email remains one of the most powerful channels for building customer relationships and driving revenue. 

Our UK consumer survey found that 22% of respondents subscribe to email communications from more than 30 brands. With competition this intense, expectations for relevance, personalization, and seamless cross-channel experiences are higher than ever.

To meet those expectations, brands want simplicity. They want fewer tools, less manual work, and a single platform that brings everything together.

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Create smarter workflows and save time by bringing SMS and email under one roof

Combining SMS and email can be a game-changer. It simplifies campaign management, reduces manual work, and ensures messages reach the right customers at the right time. Consolidating these tools helps teams streamline workflows, improve segmentation, and deliver more consistent experiences across all customer touchpoints. 

L’Occitane explained why they chose Attentive: they wanted to simplify operations and unify customer communications without sacrificing performance. By bringing SMS and email together, they’ve increased efficiency while strengthening engagement and retention. A single view of customer activity enables smarter segmentation, faster decision-making, and more impactful campaigns. 

Attentive triggered email provides us with enhanced orchestration capability and offers more control over our content, revolutionizing the way we connect with our customers: instantly and effectively.

-Emily McDonald, Senior Manager, CRM & Promotions, L'Occitane

The ability to orchestrate SMS and email campaigns together allows marketers to create a more cohesive customer journey. For instance, brands can send time-sensitive shipping updates via SMS while delivering more detailed post-purchase content, such as how to get the most out of your product, via email. The combined platform also makes it easier to track multi-channel attribution and determine which mix of email and SMS yields the highest ROI.

Stress-free platform switching with hands-on support

Switching email and SMS platforms is hard, especially with lean teams. Attentive makes it easy. With hands-on onboarding, seamless migration, and ongoing strategic support, brands move fast, avoid pitfalls, and launch with confidence. Expert guidance and deliverability best practices mean teams spend less time fixing tech and more time driving results.

Typically these transitions take months. Ours was just six weeks. It was organized, supported, and gave us confidence at every step.

- Carah Campbell, Director - CRM + Data Intelligence, amika

An interface that lets teams hit the ground running

Powerful tools only matter if teams can actually use them. Attentive is designed to be intuitive, so marketers can launch and optimize sophisticated email and SMS campaigns without technical friction. Simple builders and unified reporting help teams move faster and focus on strategy — not setup.

We weren’t getting that same white-glove service or level of sophistication from our previous ESP. Attentive offered both - and the ability to reach customers exactly when and how they want to be reached.

- Carah Campbell, Director - CRM + Data Intelligence, amika

Amika initially worried about the learning curve when switching platforms. However, a hands-on onboarding demonstrated the platform was intuitive, visually appealing, and easy to use. Users can launch campaigns, manage tasks, and access insights effortlessly - letting teams focus on strategy and creativity instead of software.

In addition to ease of use, Attentive’s interface supports advanced functionality like A/B testing, audience segmentation, and detailed subscriber and performance analytics, giving brands the tools they need to scale their efforts while maintaining precision. These capabilities aren’t just convenient; they drive impact.

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Achieve impressive results, quickly

The true test of any marketing platform is performance. Brands that move to Attentive often see improvements quickly across revenue, engagement, and deliverability.

Cozy Earth immediately drove a 214% increase in sessions and a 192% increase in revenue when they switched to Attentive’s email platform. 

It was insane how many more abandoned emails and how many more customers Attentive was identifying.

- Weston Clark, Director of Customer Retention, Cozy Earth

Attentive’s email platform is built with deliverability at its core. Industry-standard authentication protocols help ensure emails are recognized as legitimate, while Attentive’s Email Delivery Operations team actively monitors traffic and spam rates. By working closely with brands and aligning with mailbox provider guidelines from Microsoft, Google, and Yahoo, teams can continuously optimize performance.

Combined with advanced segmentation based on behavior, purchase history, and engagement, brands can deliver timely, relevant messages that meet modern consumer expectations — driving higher open rates, stronger engagement, and long-term loyalty.

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Cut manual work and optimize campaigns with Attentive AI Pro™

Attentive AI Pro helps brands optimize subject lines, send times, and personalized content at scale. By leveraging machine learning, marketers reduce guesswork, test smarter, and deliver more relevant messages to every subscriber.

AI Pro also analyzes engagement data in real-time, recommending adjustments and helping brands optimize future campaigns.

We've run probably six or seven different A/B tests just to verify the results. Every time we use Send Time AI and/or Audience AI, it outperforms our traditional methods.

- Weston Clark, Director of Customer Retention, Cozy Earth

With AI-driven insights built directly into the workflow, brands can confidently deliver campaigns that are not just sent — but effective.

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The Bottom Line

With Attentive, brands gain a platform their teams enjoy using, expert support at every step, and a unified view of email and SMS. The result: faster execution, stronger engagement, and messaging that actually connects.