The Ultimate 2024 Food Holidays Calendar

illustration of a calendar surrounded by various food and drinks on a bright yellow background
Posted in
SMS Marketing
Published on
Feb 22, 2024
Written by
Kayla Ellman
Kayla is a Senior Content Marketing Manager at Attentive. You can find her binge-reading, baking from her (rapidly growing) cookbook collection, or exploring local hiking trails.
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Savor every revenue and engagement opportunity with this menu of 400+ food and beverage marketing holidays.

From major holidays with delicious traditions to more niche celebrations, there are endless opportunities for food and beverage brands to engage their customers and drive seasonal revenue. 

We mean that quite literally. There are hundreds of national food holidays—one for nearly every day of the year, and sometimes even two or three on the same day. 

We've compiled all of those marketing moments into one comprehensive list. Plus, we’ve sprinkled in some tips and ideas for each month to help get your creative juices flowing. 

Add these key dates to your marketing calendar now to cook up revenue and loyalty all year long:

January food holidays

SMS tip of the month: January is filled with food holidays that cater to all tastes. Whether you're participating in Dry January or celebrating National Baking Month, kick off the year by making sure your subscribers know you're there to help satisfy their food cravings. Pair exclusive recipes with discounts or promotions on related products—like ingredients or cooking tools. 

  • Dry January
  • National Baking Month
  • National Hot Tea Month
  • National Oatmeal Month
  • National Soup Month
  • January 1: National Bloody Mary Day
  • January 2: National Buffet Day
  • January 2: National Cream Puff Day
  • January 3: National Chocolate Covered Cherry Day
  • January 4: National Spaghetti Day
  • January 5: National Whipped Cream Day
  • January 6: National Bean Day
  • January 6: National Shortbread Day
  • January 7: National Tempura Day
  • January 8: National English Toffee Day
  • January 8: National Gluten-Free Day
  • January 9: National Apricot Day
  • January 10: National Bittersweet Chocolate Day
  • January 11: National Hot Toddy Day
  • January 11: National Milk Day
  • January 12: National Curried Chicken Day
  • January 12: National Marzipan Day
  • January 13: National Peach Melba Day
  • January 14: National Hot Pastrami Sandwich Day
  • January 15: National Bagel Day
  • January 15: National Strawberry Ice Cream Day
  • January 16: National Fig Newton Day
  • January 16: International Hot and Spicy Food Day
  • January 17: National Hot Buttered Rum Day
  • January 18: National Peking Duck Day
  • January 19: National Popcorn Day
  • January 20: National Buttercrunch Day
  • January 20: National Cheese Lover’s Day
  • January 21: National Granola Bar Day
  • January 22: National Blonde Brownie Day
  • January 22: National Hot Sauce Day
  • January 23: National Pie Day
  • January 24: National Peanut Butter Day
  • January 25: National Irish Coffee Day
  • January 26: National Peanut Brittle Day
  • January 27: National Chocolate Cake Day
  • January 28: National Blueberry Pancake Day
  • January 29: National Corn Chip Day
  • January 30: National Croissant Day
  • January 31: National Hot Chocolate Day

February food holidays

SMS tip of the month: February is the month of love, chocolate, and other indulgences. Between Game Day, Valentine's Day, and National Potato Lover's Day, offer your subscribers special deals on your most popular products, from signature pizzas and wings to gourmet chocolates and potato-based side dishes. Bonus loyalty play: Remind your customers to share the love by referring a friend. 

  • Canned Food Month
  • National Chocolate Lovers Month
  • National Potato Lovers Month
  • National Snack Food Month
  • February 1: National Baked Alaska Day 
  • February 1: National Dark Chocolate Day
  • February 2: National Tater Tot Day
  • February 3: National Carrot Cake Day
  • February 4: National Homemade Soup Day
  • February 4: National Stuffed Mushroom Day
  • February 5: World Nutella Day
  • February 5: National Chocolate Fondue Day
  • February 6: National Chopsticks Day
  • February 7: National Fettuccine Alfredo Day
  • February 8: National Molasses Bar Day
  • February 8: National Potato Lover’s Day
  • February 9: National Bagels and Lox Day
  • February 9: National Pizza Pie Day
  • February 10: National Cream Cheese Brownie Day
  • February 11: Game Day
  • February 11: National Peppermint Patty Day
  • February 12: National Plum Pudding Day
  • February 13: National Tortellini Day
  • February 13: National “Italian Food” Day
  • February 14: National Cream-Filled Chocolates Day
  • February 14: Valentine's Day 
  • February 15: National Gumdrop Day
  • February 16: National Almond Day
  • February 17: National Cafe Au Lait Day
  • February 18: National “Drink Wine” Day
  • February 19: National Chocolate Mint Day
  • February 20: National Muffin Day
  • February 21: National Pancake Day
  • February 21: National Sticky Bun Day
  • February 22: National Margarita Day
  • February 23: National Banana Bread Day
  • February 24: National Tortilla Chip Day
  • February 25: National Chocolate-Covered Nut Day
  • February 26: National Pistachio Day
  • February 27: National Strawberry Day
  • February 28: National Chocolate Souffle Day
  • February 29: National Frog Legs Day

March food holidays

SMS tip of the month: Spring is in the air. From March Madness to St. Patrick’s Day and even National Snack Day, get creative with Attentive's Two-Way Journeys™ to boost engagement. Ask subscribers what they’re most looking forward to celebrating and how—then delight them by sharing food or product suggestions based on their preferences. Or make it a game by creating an "Ultimate Snack Food" bracket and encouraging subscribers to vote for their favorites (with an exclusive discount on the winning item, of course).

  • National Frozen Food Month
  • National Noodle Month
  • National Nutrition Month
  • National Peanut Month
  • National Sauce Month
  • March 1: National Fruit Compote Day 
  • March 1: National Peanut Butter Lover’s Day
  • March 2: National Banana Cream Pie Day
  • March 3: National Cold Cuts Day
  • March 3: National Moscow Mule Day 
  • March 3: National Mulled Wine Day
  • March 3: National Soup It Forward Day
  • March 4: British Pie Week starts
  • March 4: National Pound Cake Day
  • March 4: National Snack Day
  • March 5: National Cheese Doodle Day
  • March 6: National Oreo Day
  • March 7: National Cereal Day
  • March 8: National Peanut Cluster Day
  • March 9: National Meatball Day
  • March 9: National Crab Meat Day
  • March 10: National Blueberry Popover Day
  • March 10: National Ranch Dressing Day
  • March 10: Pretzel Sunday
  • March 11: Oatmeal Nut Waffles Day 
  • March 13: National Chicken Noodle Soup Day
  • March 14: National Potato Chip Day
  • March 15: National Peanut Lover’s Day 
  • March 16: National Artichoke Heart Day
  • March 17: St. Patrick’s Day
  • March 18: National Sloppy Joe Day
  • March 19: National Chocolate Caramel Day
  • March 19: National Poultry Day
  • March 20: National Ravioli Day
  • March 21: Vermouth Day
  • March 22: World Water Day
  • March 23: National Chips and Dip Day
  • March 24: National Cocktail Day
  • March 25: International Waffle Day 
  • March 26: National Nougat Day
  • March 26: National Spinach Day
  • March 27: International Whisky Day
  • March 27: National Spanish Paella Day
  • March 28: National Something on a Stick Day
  • March 30: National Hot Chicken Day
  • March 31: National Baked Ham with Pineapple Day (Easter Sunday)
  • March 31: National Oysters on the Half Shell Day 

April food holidays

SMS tip of the month: April showers bring lots of fresh flavors and fun things to celebrate—we’re not fooling. Join the fun by inviting customers to “hunt” for an easter egg in stores, on your website, or via SMS (aka a free item that'll drive interest in new items). Share tips and ideas for incorporating seasonal ingredients into home-cooked meals. Highlight spring recipes or food pairings that feature your products. Promote seasonal menu items or flavors that are only available for a limited time. 

  • National Garlic Month 
  • National Grilled Cheese
  • National Soft Pretzel Month
  • National Soy Foods Month
  • April 1: April Fools' Day
  • April 1: National Sourdough Bread Day
  • April 2: National Peanut Butter & Jelly Day
  • April 3: National Bake Week starts (first Monday in April)
  • April 3: National Chocolate Mousse Day
  • April 5: National Caramel Day 
  • April 5: National Raisin and Spice Bar Day
  • April 6: National Acai Bowl Day
  • April 6: National Caramel Popcorn Day
  • April 6: National Fresh Tomato Day
  • April 7: National Beer Day
  • April 7: National Coffee Cake Day
  • April 8: National Empanada Day
  • April 9: National Gin and Tonic Day 
  • April 11: National Cheese Fondue Day 
  • April 11: National Poutine Day
  • April 12: National Grilled Cheese Sandwich Day
  • April 12: National Licorice Day 
  • April 14: National Pecan Day
  • April 15: National Glazed Ham Day
  • April 17: National Cheeseball Day
  • April 19: National Garlic Day
  • April 19: National Rice Ball Day
  • April 21: National Tea Day
  • April 22: National Jelly Bean Day
  • April 22: Earth Day
  • April 23: National Picnic Day
  • April 24: National Pigs-in-a-Blanket Day
  • April 26: National Pretzel Day
  • April 27: National Prime Rib Day
  • April 28: National Blueberry Pie Day
  • April 29: National Shrimp Scampi Day
  • April 30: National Bubble Tea Day
  • April 30: National Oatmeal Cookie Day
  • April 30: National Raisin Day

May food holidays

SMS tip of the month: May is a month of celebrations, from Mother's Day to Memorial Day, plus tons of niche marketing moments in between. Send your customers curated gift guides with recommendations for the mother figures in their lives. Launch a flash sale over the long weekend to kick off the summer season and give your SMS audience exclusive first access to shop. Connect with local subscribers by inviting them to get a free summery treat in stores (or make it a buy-one, get-one offer so they can bring a friend). 

  • National BBQ Month
  • National Beef Month 
  • National Egg Month
  • National Hamburger Month
  • National Salad Month
  • National Salsa Month
  • National Strawberry Month
  • May 1: National Chocolate Parfait Day
  • May 2: National Truffle Day
  • May 3: National Chocolate Custard Day 
  • May 3: National Raspberry Popover Day
  • May 5: Cinco de Mayo
  • May 6: International Sauvignon Blanc Day
  • May 7: National Cosmopolitan Day
  • May 8: National Coconut Cream Pie Day 
  • May 10: National Shrimp Day
  • May 11: National “Eat What You Want” Day
  • May 12: Mother’s Day
  • May 13: National Apple Pie Day 
  • May 13: National Fruit Cocktail Day
  • May 13: International Hummus Day 
  • May 14: National Buttermilk Biscuit Day
  • May 14: National Brioche Day 
  • May 15: National Chocolate Chip Day
  • May 16: National Barbecue Day
  • May 16: American Craft Beer Week 
  • May 17: Pinot Grigio Day
  • May 18: World Whisky Day
  • May 21: National Strawberries and Cream Day
  • May 21: International Tea Day
  • May 23: ​​National Taffy Day
  • May 23: Chardonnay Day
  • May 25: National Wine Day
  • May 26: National Blueberry Cheesecake Day
  • May 27: Memorial Day
  • May 28: National Hamburger Day
  • May 28: National Brisket Day
  • May 29: National Biscuit Day
  • May 30: National Mint Julep Day
  • May 31: National Macaroon Day 

June food holidays

SMS tip of the month: Help your subscribers celebrate the dads and grads in their lives this month. Leading up to Father’s Day, ask subscribers who they’re shopping for and how they’re planning to celebrate, and use Two-Way Journeys to recommend gift ideas. You can also ask them about some of their favorite flavors and food items, and share recipes they can make for a special occasion (or even party platters they can order and say they made themselves instead). 

  • National Candy Month
  • National Iced Tea Month
  • National Soul Food Month
  • June 1: World Milk Day
  • June 3: National Egg Day
  • June 4: National Cheese Day
  • June 7: National Chocolate Ice Cream Day
  • June 7: National Donut Day (first Friday in June)
  • June 8: Jelly-Filled Doughnut Day
  • June 8: National Rosé Day (second Saturday in June)
  • June 9: National Strawberry Rhubarb Pie Day
  • June 10: National Iced Tea Day
  • June 11: National Corn on the Cob Day
  • June 12: International Falafel Day
  • June 12: National French Fries Day (second Friday in July)
  • June 14: National Bourbon Day
  • June 14: National Strawberry Shortcake Day
  • June 15: Beer Day Britain / National Beer Day UK
  • June 16: Father’s Day
  • June 16: National Fudge Day
  • June 17: National “Eat Your Vegetables” Day
  • June 18: International Picnic Day
  • June 18: International Sushi Day
  • June 19: National Martini Day
  • June 20: National Vanilla Milkshake Day
  • June 20: National Ice Cream Soda Day
  • June 21: National Smoothie Day
  • June 21: National Peaches and Cream Day 
  • June 21: National Cookie Dough Day
  • June 22: National Onion Ring Day
  • June 25: National Strawberry Parfait Day
  • June 26: National Chocolate Pudding Day
  • June 27: National Ice Cream Cake Day
  • June 28: National Tapioca Day
  • June 29: National Waffle Iron Day

July food holidays

SMS tip of the month: Between the cookouts and the fireworks, tap into July’s popular festivities with an SMS-exclusive promotion—like a flash sale or a free fried snack with pickup and delivery orders. By giving your SMS subscribers the VIP treatment, you can strengthen your relationships with your most valuable and engaged audience.

  • National Blueberry Month
  • National Hot Dog Month
  • National Ice Cream Month
  • National Grilling Month
  • National Watermelon Month
  • July 2: National Anisette Day
  • July 3: National Eat Beans Day
  • July 4: Independence Day
  • July 5: National Apple Turnover Day
  • July 5: National Graham Crackers Day
  • July 6: National Fried Chicken Day
  • July 7: World Chocolate Day 
  • July 9: National Sugar Cookie Day
  • July 10: National Piña Colada Day
  • July 10: Pick Blueberries Day
  • July 11: National Blueberry Muffin Day
  • July 11: National Mojito Day
  • July 12: National Pecan Pie Day
  • July 13: National French Fry Day
  • July 14: National Mac and Cheese Day
  • July 15: National Gummi Worm Day
  • July 16: National Cherry Day
  • July 17: National Hot Dog Day (third Wednesday in July)
  • July 18: National Caviar Day
  • July 18: National Sour Candy Day
  • July 19: National Daiquiri Day
  • July 21: National Ice Cream Day (third Sunday in July)
  • July 21: National Junk Food Day
  • July 22: National Mango Day
  • July 23: National Vanilla Ice Cream Day
  • July 23: Peanut Butter and Chocolate Day
  • July 24: National Drive-Thru Day
  • July 24: National Tequila Day
  • July 25: National Wine and Cheese Day
  • July 25: National Hot Fudge Sundae Day
  • July 27: National Creme Brûlée Day
  • July 27: National Scotch Day
  • July 28: National Milk Chocolate Day
  • July 29: National Chicken Wing Day
  • July 29: National Lasagna Day
  • July 30: National Cheesecake Day

August food holidays

SMS tip of the month: August is the height of summer, which means it's the perfect time for your most refreshing food and beverage items to shine. Delight your subscribers with sales on cold drinks, ice cream, and snacks to bring along on their beach excursions and outdoor adventures. Anything to help them beat the heat and stay cool all month long. 

  • National Panini Month
  • National Peach Month
  • National Sandwich Month
  • August 1: National Raspberry Cream Pie Day
  • August 2: International Beer Day
  • August 2: National Ice Cream Sandwich Day
  • August 3: National Mead Day
  • August 3: National Mustard Day (first Saturday in August)
  • August 3: National Watermelon Day
  • August 4: National Chocolate Chip Cookie Day
  • August 4: National White Wine Day 
  • August 6: National Root Beer Float Day
  • August 8: National Frozen Custard Day
  • August 9: National Rice Pudding Day
  • August 10: National S’mores Day
  • August 11: National Panini Day
  • August 11: National Raspberry Tart Day
  • August 13: National Filet Mignon Day
  • August 14: National Creamsicle Day
  • August 15: National Lemon Meringue Pie Day
  • August 16: National Rum Day
  • August 19: National Soft Ice Cream Day
  • August 20: National Bacon Lovers Day
  • August 23: National Sponge Cake Day
  • August 24: National Peach Pie Day
  • August 25: National Whiskey Sour Day
  • August 26: National Cherry Popsicle Day
  • August 28: National Red Wine Day
  • August 28: National Cherry Turnover Day
  • August 30: National Toasted Marshmallow Day
  • August 30: National Beach Day
  • August 31: Eat Outside Day

September food holidays

SMS tip of the month: As summer winds down, your customers will likely be taking advantage of the long weekend that comes with Labor Day. Start the month by recommending food items they can make or bring to a cookout. Then, as we transition into fall, focus on promoting cozy treats and drinks (like hot coffee and mulled cider) and sharing recipes for home cooking. 

  • Better Breakfast Month
  • National Biscuit Month
  • National Chicken Month
  • National Honey Month
  • September 1: National Tofu Day
  • September 1: National Waffle Week starts (the first full week of September)
  • September 2: Labor Day
  • September 2: National Blueberry Popsicle Day
  • September 4: Eat an Extra Dessert Day
  • September 5: National Cheese Pizza Day
  • September 6: National Coffee Ice Cream Day
  • September 6: National Food Bank Day (first Friday in September)
  • September 7: National Beer Lover’s Day
  • September 9: International Box Wine Day
  • September 10: National TV Dinner Day
  • September 12: National Chocolate Milkshake Day
  • September 13: International Chocolate Day
  • September 13: National Kids Take Over the Kitchen Day
  • September 14: National “Eat a Hoagie” Day
  • September 16: National Cinnamon Raisin Bread Day
  • September 16: National Guacamole Day
  • September 18: National Cheeseburger Day
  • September 19: National Butterscotch Pudding Day
  • September 20: National Punch Day
  • September 21: International Eat an Apple Day (third Saturday in September)
  • September 21: National Chai Day
  • September 22: National White Chocolate Day
  • September 23: National Snack Stick Day
  • September 24: National Horchata Day
  • September 25: National Quesadilla Day
  • September 25: National Cooking Day
  • September 26: National Dumpling Day
  • September 27: Hug a Vegetarian Day (fourth Friday of September)
  • September 27: National Chocolate Milk Day
  • September 29: National Biscotti Day
  • September 29: National Coffee Day
  • September 30: National Hot Mulled Cider Day

October food holidays

SMS tip of the month: October is a month of spooky celebrations and fall festivities. Get into the Halloween spirit and drive foot traffic by inviting your customers to "trick or treat" in stores for a free item or exclusive discount on seasonal snacks (like candy and other sweets). And while there are a wide variety of food holidays in October, don't forget about the month's most beloved gourd: pumpkin. Share recipes, tips, and tools for making delicious pumpkin-flavored desserts.

  • National Apple Month
  • National Cookie Month
  • National Dessert Month
  • National Pasta Month
  • National Pizza Month
  • National Pretzel Month
  • National Seafood Month
  • October 1: International Coffee Day
  • October 2: National Pumpkin Seed Day (first Wednesday in October)
  • October 2: National Kale Day (first Wednesday in October)
  • October 2: National Fried Scallops Day
  • October 4: National Taco Day
  • October 4: National Vodka Day
  • October 6: National Noodle Day
  • October 6: National Orange Wine Day
  • October 8: National Pierogi Day
  • October 9: International Beer and Pizza Day
  • October 10: National Cake Decorating Day
  • October 11: Southern Food Heritage Day
  • October 12: National Pulled Pork Day
  • October 13: National Yorkshire Pudding Day
  • October 14: National Dessert Day
  • October 15: National Cheese Curd Day
  • October 16: National Liqueur Day
  • October 17: National Pasta Day
  • October 18: National Chocolate Cupcake Day
  • October 20: International Chef’s Day
  • October 19: National Seafood Bisque Day
  • October 21: National Pumpkin Cheesecake Day
  • October 24: National Food Day
  • October 25: National Breadstick Day (last Friday in October)
  • October 26: National Chicken Fried Steak Day
  • October 28: National Chocolate Day
  • October 30: National Candy Corn Day
  • October 31: National Caramel Apple Day
  • October 31: Halloween 

 

November food holidays

SMS tip of the month: Food, friends, and family are the stars of November. Share tips for hosting and attending big (or small) gatherings—like traditional Thanksgiving dishes to impress the in-laws and new items to liven up Friendsgiving. Position your brand as a resource to help alleviate holiday stress with recipes, party product recommendations, and advice.

  • National Bread Month
  • National Fun With Fondue Month
  • National Peanut Butter Lover’s Month
  • National Pepper Month
  • World Vegan Month 
  • November 1: National Cinnamon Day
  • November 3: National Sandwich Day
  • November 4: National Candy Day
  • November 5: National Doughnut Day
  • November 6: National Nachos Day
  • November 7: International Stout Day (first Thursday in November)
  • November 8: National Cappuccino Day
  • November 9: National Fried Chicken Sandwich Day
  • November 10: National Split Pea Soup Week starts (the second full week of November)
  • November 10: National Vanilla Cupcake Day
  • November 11: National Sundae Day
  • November 12: National French Dip Day
  • November 12: National Pizza With Everything (Except Anchovies) Day
  • November 14: National Spicy Guacamole Day
  • November 15: National Bundt Day
  • November 16: National Fast Food Day
  • November 17: National Homemade Bread Day
  • November 17: National Zinfandel Day
  • November 18: National Apple Cider Day
  • November 19: National Carbonated Beverages Day
  • November 21: National Stuffing Day
  • November 21: National Gingerbread Cookie Day
  • November 22: National Cranberry Relish Day
  • November 23: National Espresso Day
  • November 25: National Parfait Day
  • November 26: National Cake Day
  • November 27: National Craft Jerky Day
  • November 27: Drinksgiving (the day before Thanksgiving)
  • November 28: Thanksgiving
  • November 28: National French Toast Day
  • November 29: Black Friday
  • November 29: National Chocolates Day‍
  • November 30: National Mousse Day

‍December food holidays

SMS tip of the month: The winter holiday season is a great opportunity to grow your subscriber base and drive end-of-year revenue. Spread joy with promotions, discounts, or flash sales on popular gift items. Customize your sign-up units with exclusive holiday deals to encourage more opt-ins when there's high traffic coming to your site. Then, come New Year’s, you’ll be ready to nurture your newest subscribers and longtime loyalists alike with unique email and SMS experiences. 

  • National Eggnog Month
  • National Fruit Cake Month
  • Worldwide Food Service Safety Month
  • December 1: National Peppermint Bark Day
  • December 2: Cyber Monday
  • December 3: National Green Bean Casserole Day
  • December 4: National Cookie Day
  • December 5: National Comfort Food Day 
  • December 6: National Microwave Oven Day
  • December 8: National Brownie Day
  • December 9: National Pastry Day
  • December 10: National Lager Day
  • December 11: National “Have a Bagel” Day
  • December 12: Gingerbread Decorating Day
  • December 13: National Cocoa Day
  • December 15: National Cupcake Day
  • December 17: National Maple Syrup Day
  • December 18: Gourmet Coffee Day
  • December 18: Bake Cookies Day
  • December 19: National Oatmeal Muffin Day
  • December 20: National Sangria Day
  • December 21: National Coquito Day
  • December 21: Super Saturday
  • December 22: National Cookie Exchange Day
  • December 24: Christmas Eve
  • December 24: National Eggnog Day
  • December 25: Christmas Day
  • December 25: National Pumpkin Pie Day
  • December 26: Boxing Day
  • December 26: National Candy Cane Day
  • December 27: National Fruitcake Day
  • December 28: National Chocolate Candy Day
  • December 31: National Champagne Day
  • December 31: New Year’s Eve

Want even more food holiday marketing inspiration? Browse inspirational ideas, orchestration tips, and text messaging templates in our 2024 Marketing Campaign Calendar. And check out our SMS gallery, Texts We Love, to see real messaging examples from our customers.

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