From New Year's wellness to March Madness, Q1 2026 is your launchpad for turning seasonal moments into lasting customer loyalty.

As we move through this first quarter, you’ve probably found yourself standing at the threshold of incredible opportunities to connect with your audience in ways that truly resonate. From the aspirational energy of New Year's resolutions to the electric excitement of March Madness, Q1 is brimming with moments that matter to your customers—and we're here to help you make the most of every single one.

Think of this as your comprehensive playbook for turning seasonal moments into meaningful connections that drive real results. Let's dive in and discover how you can transform these cultural touchpoints into campaigns that don't just reach your audience—they inspire them.

January: Fresh starts and game day prep

Capitalize on New Year's resolution season

There's something truly special about January. Your customers are energized, motivated, and ready to embrace positive change. This "new year, new me" mindset creates the perfect environment for health-focused messaging that resonates on a personal level.

Leading brands like Poppi have shown us what's possible when you position your offerings as partners in your customers' wellness journeys. Whether you're showcasing nutritious menu items, plant-based innovations, or functional benefits that support their goals, this is your moment to demonstrate how your brand fits into their aspirations for a better year ahead.

And here's an exciting opportunity you won't want to miss: Dry January is gaining momentum year after year. For non-alcoholic beverage brands and food companies alike, this trend opens the door to position your products as the perfect companions for customers choosing a mindful start to their year.

Success stories that inspire:

Luna Grill seized the opportunity of Heart Health Month with strategic SMS campaigns that tied perfectly into January's wellness themes—proving that timing and relevance create powerful results.

Mountain Mike's Pizza demonstrated brilliant forward thinking by launching pre-New Year's Eve campaigns, capturing party planners early and setting themselves up for success before the competition even got started.

Build excitement for Super Bowl Sunday

Here's where strategic thinking pays off: January is your launching pad for Super Bowl success. The most successful brands don't wait until game day—they build anticipation a full week in advance, creating multiple touchpoints that keep their brand top-of-mind and their audience engaged.

This approach isn't just smart; it's transformative. You're not just promoting offers—you're building excitement, creating community, and turning casual browsers into eager participants.

Pro strategy: Transform Super Bowl into a list-building powerhouse. Create an exclusive early access list for your game day offers, then add countdown timers to your pop-ups as the big day approaches. You'll create that irresistible sense of urgency and FOMO that drives action.

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February: Love, presidents, and playoffs

Super Bowl execution

Game day has arrived, and you're ready to shine! This is one of the biggest food consumption days of the entire year, and your campaigns are positioned to capitalize on every opportunity. Whether you're running sweepstakes that generate buzz, offering game day bundles that simplify party planning, or promoting party-size portions that feed the celebration, this is your time to deliver messaging that connects and offers that convert.

Champions in the spotlight:

Poppi launched an exciting Super Bowl sweepstakes campaign in January, building momentum long before kickoff and creating sustained engagement throughout the lead-up to the big game.

Wings & Rings leveraged the Big Game's energy with targeted promotions that turned viewers into customers and casual fans into loyal brand advocates.

President's Day weekend strategy

President's Day weekend is your three-day window to drive meaningful sales with the right promotional rhythm. Success here is all about strategic timing—you're not just sending offers, you're orchestrating a weekend-long experience for your customers.

Here's your winning playbook:

• Friday: Launch your President's Day weekend offers with enthusiasm and clarity, setting the stage for a successful three days.
• Saturday: Send a well-timed mid-weekend reminder that recaptures attention and reinforces the value you're offering.
• Sunday: Deploy your final push campaign targeting those who haven't yet taken advantage of your offers—this is your last chance to convert interested browsers into satisfied customers.

Success you can model:

Both Blaze Pizza and Nespresso maximized President's Day weekend sales through strategic SMS campaigns, proving that thoughtful timing transforms good offers into great results.

Win hearts on Valentine's Day

Valentine's Day represents so much more than chocolates and flowers—it's a golden opportunity for F&B brands to become part of meaningful moments. Your secret weapon? Last-minute shoppers who need your help creating memorable experiences. Make their lives easier with convenient shipping options and "gifts of experience" that create lasting memories.

SMS excellence for Valentine's Day:

Embrace the spirit of the day with Valentine's language and emojis (💕, 💝, ❤️) that make your messages feel personal and festive.

Deploy conversational campaigns that guide shoppers to find the perfect gift—you're not just selling products, you're solving problems and creating joy.

Remember to celebrate couples seeking dining experiences and individuals treating themselves to something special—there's opportunity in every Valentine's story.

Campaign brilliance:

Baked by Melissa launched their Valentine's Collection with visually stunning MMS campaigns and explored innovative two-way conversational messaging, creating interactive experiences that delighted customers and drove meaningful engagement.

Looking for more inspiration? Discover 11 Valentine's Day SMS marketing ideas that won subscribers' hearts—because great ideas spark even better execution.

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March: Madness, luck, and spring prep

March Madness game plan

March Madness transcends basketball—it's a cultural phenomenon that drives passionate engagement and significant food and beverage consumption. Your path to success lies in perfectly timing your campaigns with the tournament schedule while delivering witty, conversational messaging that weaves in real-time sports commentary.

Creative strategies that score big:

Transform the customer experience through gamified conversational campaigns that turn shopping into an interactive adventure.

Create a March Madness SMS bracket exclusive to your subscribers—you're building community while driving engagement.

Develop bracket-based promotions that celebrate along with fans (e.g., "Your team advanced? Celebrate with 20% off!")—you're not just marketing, you're participating in their joy.

Remarkable results: Wings and Rings achieved an impressive 43% revenue increase during March Madness without pushing any promotions—simply by staying top-of-mind with timely, engaging messages that resonated with their audience. This demonstrates the incredible power of strategic communication and perfect timing.

St. Patrick's Day promotions

Whether your brand has a natural connection to Irish themes or not, St. Patrick's Day brings high-energy marketing opportunities that you can absolutely capitalize on. From green-themed menu items that capture the festive spirit to party catering packages that simplify celebration planning, there are countless creative ways to participate in this cultural moment.

Creative excellence:

Cafe Rio promoted catering-related offers perfectly suited for St. Patrick's Day gatherings, demonstrating that authentic relevance matters more than obvious brand connections.

Let your SMS channel be your lucky charm this year—with creative messaging and timely offers, you'll discover new ways to connect with your community.

Prepare for Easter and Lent

While Easter arrives in early April (April 5, 2026), March is your strategic planning period for Lent-related campaigns. For seafood brands especially, Lent presents an extraordinary 40-day window to drive repeat purchases with smart, consistent engagement.

Winning strategy: Establish a weekly campaign cadence throughout Lent rather than relying on a single kickoff message. This approach keeps your brand at the forefront of customers' minds and cultivates consistent repeat orders that build momentum throughout the season.

Excellence in execution:

Long John Silver's deployed email with bounceback offers to drive repeat orders throughout Lent, creating a rhythm of engagement that kept customers coming back.

Rubio's kicked off Lent with impactful SMS, then maintained momentum with weekly campaigns that drove repeat orders and built lasting customer relationships.

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Your Foundation for Q1 2026 Success

As you craft your Q1 strategy, these fundamental principles will guide you toward exceptional results:

Timing is everything. Don't wait until events arrive—build anticipation beforehand and extend the moment with thoughtful follow-up campaigns. You're not just marketing; you're creating experiences that span multiple touchpoints.

Personalization wins. Deploy conversational campaigns and two-way messaging to create engaging, interactive experiences that make your subscribers feel seen, heard, and valued.

Think beyond the obvious. Even when a holiday doesn't seem like a natural fit for your brand, there's usually a creative angle waiting to be discovered. Your innovation sets you apart.

Test and learn. Q1 offers you multiple opportunities to experiment with different messaging styles, offers, and timing strategies. Embrace these experiments—the insights you gain will inform and elevate your strategy throughout 2026 and beyond.

Ready to unlock more opportunities throughout the year? Our Food & Beverage Marketing Calendar reveals dozens of seasonal moments and food holidays that will elevate your year-round strategy and keep your audience engaged.

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Looking Ahead

The first quarter sets the tone for your entire year. By capitalizing on these key moments with strategic, well-timed campaigns, you're not just driving short-term results—you're building momentum that carries your brand forward, creating connections that deepen over time, and establishing your presence in ways that resonate throughout 2026 and beyond.

You have everything you need to make this quarter exceptional. The opportunities are here, the strategies are proven, and the potential is limitless. We're excited to see what you'll create.

Ready to elevate your SMS and email marketing strategy? Explore our comprehensive resources and campaign inspiration to make this your best quarter yet—because your success is what drives us forward together.

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