Resources
/
Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Sustainable clothing brand MATE the Label texted subscribers to promote their popular activewear collection. They maintain their approachable brand voice while using a sense of urgency in the copy (“get MOVE-ing” and “selling fast”). The brand also included a positive product review, knowing that shoppers trust what other customers say. After A/B testing this message, MATE the Label saw the performance advantages of the customer review and implemented it across their channels.
MATE the Label
Why We Love It:
Fast casual restaurant Jason’s Deli sent a text message highlighting various ways subscribers could enjoy their lunch—helping subscribers feel comforted that the brand was putting their safety first. Jason’s Deli included an image that featured a craving-inducing meal to help their message stand out by catching their subscribers’ eyes. The brand ended the text message with a link for subscribers to immediately order their favorite meal and select their preferred dining option.
Jason's Deli
Why We Love It:
Who doesn’t love a classic dad joke? The Vitamin Shoppe sent subscribers a playful message on Father's Day, offering them a discount on men's health items for one day only. While the copy didn't explicitly mention the holiday, the campaign was still a fun and effective way for the brand to celebrate the dads in their audience while also driving engagement and purchases.
The Vitamin Shoppe
Why We Love It:
Bakery chain Baked by Melissa texted subscribers about an upcoming shipping deadline ahead of the holiday. The message clearly stated the deadline (“before 2pm EST today”) and expected delivery date (“for arrival by Friday”) before linking back to its website so subscribers could place their order. Including a mouth-watering image featuring a popular product, in addition to a deadline to place the order for on-time delivery, helps inspire shoppers and build excitement.
Baked by Melissa
Why We Love It:
Trendy global fashion brand Lulus sends triggered abandoned cart reminders via text message. Lulus conveys its brand voice by personalizing the message with a playful tone, “you left something cute in your cart, Love!”. This message allows the brand to automatically drive revenue by bringing shoppers back to their online carts, in a way that is perceived as a helpful reminder. By sending a message that will be seen immediately, Lulus effectively retargets customers and recovers sales.
Lulus
Why We Love It:
Accessories brand Sprayground texted subscribers to announce their new Liquid Gold line. They included an eye-catching image featuring two bags from the new line. Sprayground ended the message with a straightforward call to action and a link back to the product details page so shoppers could easily add items to their carts. Not only does this type of message work for brands who operate on a limited-inventory drop model, but it also works great to get the word out about new products.
Sprayground
Why We Love It:
FragranceNet.com builds authentic relationships with their SMS subscribers using Attentive Concierge™. When a subscriber browses the website without purchasing, the brand automatically reaches out through conversational messaging to help guide their shopping experience. In this 1:1 conversation, the brand shared a hyper-personalized recommendation based on the subscriber’s preferences.
FragranceNet
Why We Love It:
Anthropologie has a special sign-up unit for anyone who navigates to the wedding section of their website. It includes a preference collection form that asks shoppers to share if they're the bride, the mother of the bride, in the bridal party, or a wedding guest. That way, the brand can usher them to the right content and effectively engage them from the moment they opt in to SMS.
Anthropologie
Why We Love It:
Marleylilly used Two-Way Journeys™ to make it easy for their customers to find the perfect gifts for the moms in their lives. After asking who someone’s shopping for and prompting them to reply with a particular keyword, the brand set up triggered replies with personalized picks for each type of mom.
Marleylilly
We couldn’t find what you’re looking for
Let's give this another try by selecting different filters
Bring your best marketing ideas to life
Connect with one of our platform experts to find the best solution for your business
