What’s New at Attentive

Better marketing, grounded in real customer behavior

We’ve added new tools to help you grow your list, coordinate channels, understand performance, and make better decisions with what you already know about your customers

September 1, 2026

Table of contents

This quarter, we’re helping you put more of what you know about your customers to work. Whether that’s growing your subscriber list with less guesswork, coordinating channels around the same customer context, or turning the insights in your reports into action, AI can take on more of the manual work while you stay in control.

Acquire

AI Grow

AI Grow learns from real-time browsing behavior and traffic sources to decide when, where, and how each sign-up unit appears. That means less manual rule tuning and fewer lengthy tests. Results show a 25% increase in list growth and a 35% increase in welcome revenue.

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Attentive MCP

Attentive MCP connects approved AI tools like Claude or ChatGPT to your Attentive workflows. Use plain language to pull reports, build segments, and draft journeys while your existing permissions stay in place, and nothing goes live until you review it.

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 Two-tap™ for RCS

Our frictionless two-tap™ sign-up flow is coming to RCS for Business, turning high-intent mobile shoppers into subscribers who can receive rich, interactive messaging right in their inbox.

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 Creative Builder

A new Creative Builder makes it faster to design, test, and launch on-brand sign-up units with more flexibility and fewer steps.

Engage

AI Campaigns

AI Campaigns identifies high-intent subscribers who aren’t receiving many messages and recommends campaigns that fit your existing calendar. You choose which ones to send.

Push Notifications

Push Notifications are now generally available, giving you another channel to reach your mobile app users and drive stronger retention alongside email and SMS.

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Email brand AI tools

New email AI tools help you create on-brand templates and content faster. Your brand guidance shapes each draft, with time to review and refine before anything goes live.

Retain

Reporting Agent

Ask Reporting Agent what happened and why, in plain language. It returns answers, charts, and recommended next steps—no dashboard required.

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Lifecycle Intelligence

RFM segmentation, Customer LTV, and Product Affinity show you who needs attention, what they care about, and which customers to invest in. Product Affinity is available now with AI Pro at no additional cost through the end of 2026. RFM and Customer LTV are available in beta by request.

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