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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Crocs offered customers a huge deal for the 4th of July: up to 50% off for a limited time. The brand used bookending to drive engagement and conversions throughout the sale period, making sure to exclude recent purchasers from getting too many follow-up messages. Later, Crocs offered shoppers an extra 15% off to incentivize more purchases during the final hours of the sale and maximize overall revenue.
Crocs
Why We Love It:
Bully Bunches launched a Boxing Day sign-up unit on their mobile site to simultaneously grow their text messaging and email subscriber lists. The dog food brand was already offering 40% off to existing subscribers for the holiday. So, this seasonal sign-up unit encouraged new shoppers to join without having to offer additional discounts.
Bully Bunches
Why We Love It:
During the holidays, the Brooklyn Museum texted SMS subscribers about the store’s JR collection. The message includes a recognizable image of the artist’s work and conveys a sense of urgency, encouraging subscribers to take advantage of the “today only” offer for holiday gifting.
Brooklyn Museum
Why We Love It:
Banded reminded their subscribers of their holiday sale’s range of benefits with a follow-up SMS campaign. The hunting gear retailer stood out to their mobile audience by listing their offers with playful emojis. The limited-time messaging (“before it’s over”) and immediate nature of text messaging drove subscribers to explore the site and shop the sale.
Banded
Why We Love It:
Anthropologie helped subscribers find the perfect gift based on their price point. The brand encouraged subscribers to reply back with the number that corresponded with how much they wanted to spend. Then, Anthropologie recommended a list of items that were priced within their budget.
Anthropologie
Why We Love It:
When ABC Carpet & Home opened their Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. With the in-store display image and direct link to browse the website, subscribers could conveniently start exploring products online, then take advantage of the discounts in-store.
ABC Carpet & Home
Why We Love It:
zestt uses their text channel to notify subscribers when an item they've browsed or added to cart recently is almost out of stock. They position these triggered messages as a benefit for their SMS insiders, who get to know first when a product they want, but haven’t purchased yet, has low inventory.
zestt
Why We Love It:
Wayback Burgers gave their subscribers some extra credit during the back-to-school shopping season and credited them with $5—$5 off their next purchase of $30 or more. The message had a sense of urgency as the offer was only valid that day and it was timely for families who were probably hungry after all their shopping.
Wayback Burgers
Why We Love It:
Snack brand Utz texted their subscribers with a seasonal, limited-time offer focused on celebrating National Cheese Lovers Day. This playful message offered subscribers a 20% off discount on cheesy snacks to play into the food holiday. Utz communicated the urgency of this limited-time offer (“TODAY ONLY” and “HURRY! Offer expires at 12pm!”) and ended with a direct link to shop their selection of cheesy snacks.
Utz Snacks
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