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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
JuneShine incorporates Attentive Concierge™ in their cart abandonment journey to help high-intent subscribers overcome purchase barriers. When a subscriber shows interest in trying new flavors in-person, the brand details their Tasting Room options and contact information. These personalized responses address each subscriber’s needs, building authentic relationships with their customers.
JuneShine
Why We Love It:
Harry & David celebrated the dessert-filled and mathematical-themed holiday Pi Day by offering 14% off gourmet pies as the holiday takes place on 3/14. This encouraged customers to treat themselves to a decadent treat at a discount. And by using a holiday-specific promo code, Harry & David can easily track how popular this offer was and what subscribers took advantage of the exclusive offer.
Harry and David
Why We Love It:
FindItParts’ post-purchase message series rewards customers at key points in their shopping journey. The exclusive discount (“VIP10”) helps subscribers feel special and encourages them to return to the brand’s site for their future auto-part needs. The triggered message’s direct link to leave a review consistently drives new product reviews, helping other shoppers discover their perfect fit.
FindItParts
Why We Love It:
Farmacy Beauty understands that the struggle to remove Halloween makeup can be a nightmare. That's why they texted subscribers about their Green Clean product line. By providing a direct link to these products, they spared customers the hassle of searching and clicking, streamlining the path to purchase.
Farmacy Beauty
Why We Love It:
Women’s footwear brand Dolce Vita kept their sales momentum going after Black Friday by launching their “Season of Surprises” multi-day campaign via SMS. In this daily deal, the brand segmented their audience and gave different dollar-off discounts to each. Since the subscribers didn’t know the exact discount until they applied it to their cart, this engaging strategy encouraged them to shop to uncover the surprise.
Dolce Vita
Why We Love It:
Cupshe UK encouraged subscribers to add some green to their lives to celebrate St. Patrick’s Day. Not only could subscribers shop for green-colored clothing or swimwear, they could also save some green by taking advantage of the buy two, get one free deal Cupshe UK was offering.
Cupshe UK
Why We Love It:
Crocs uses segmentation to send relevant campaigns to high-intent subscribers interested in their latest releases, like the Classic Hiker Clog redesign. The footwear brand created this engaged customer segment by adding a sign-up unit on their New Arrivals page, capturing customers further down the shopping funnel who are more likely to appreciate these timely updates and quickly shop the shoes “while they last.”
Crocs
Why We Love It:
Bulova stood out from other brands’ Mother’s Day offers by sending a limited-time promotion for free second-day shipping. Since fast shipping is the main reason customers shop online, this incentive encouraged shoppers to complete their purchase and feel confident that their gifts would arrive in time.
Bulova
Why We Love It:
Bobo’s edited their SMS sign-up unit to reflect their special 4th of July snack sale. Because the holiday was likely top-of-mind for shoppers, this on-theme sign-up unit stood out from other websites, and caught the eye of seasonal shoppers.
Bobo’s
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