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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
DW Home took advantage of increased web traffic leading up to Valentine’s Day by launching a custom sign-up unit. The colorful design featured Valentine’s Day colors set against an image of candles and roses, which was a fun, effective way to capture shoppers’ attention and convert them into email and SMS subscribers.
DW Home
Why We Love It:
Fashion brand Cynthia Rowley used SMS to promote their best-selling dress. The message includes a vibrant image of the dress and a direct link to the product, standing out to subscribers and encouraging them to shop.
Cynthia Rowley
Why We Love It:
Boot Barn drove same-day holiday revenue by sharing their last-minute gifting options via SMS. On the morning of Father’s Day, the retailer used the timely moment to highlight their unique “Same-Day Gift Delivery” service for local shoppers. The brand also featured their e-gift cards for subscribers who weren’t eligible for local delivery, or who wanted to let the giftee choose their own item.
Boot Barn
Why We Love It:
Bombas used their Black Friday text message to let shoppers know everything was 25% off. They also reminded shoppers of their brand mission: every purchase made would provide essential clothing to someone in need.
Bombas
Why We Love It:
The San Diego FC grabs attention with a casual, conversational opener that feels timely and personal, especially for a younger, mobile-first fan base. Framing the match as a historic moment elevates the importance of the event, while calling out Round One, Game 1 makes the message feel like a can’t-miss milestone for the club and the city. The explicit sellout warning creates urgency and social proof, encouraging fans to act quickly. By ending with a clear CTA and direct ticket link, San Diego FC makes it easy for supporters to secure seats and show up for a defining moment in the team’s story.
San Diego FC
Why We Love It:
Clothing retailer Sashka Co. used SMS marketing to inform subscribers about their Labor Day sale, as well as tease their new colors—giving customers a reason to return to the site and look through the inventory. They promised cute new colors and created an easy-to-remember promo code for customers to use when it came time to check out.
Sashka Co.
Why We Love It:
Living in Yellow shared a roundup of 15+ gift ideas to inspire SMS subscribers’ Father’s Day shopping lists. The timely reminder (“only two weeks away”) created some urgency for subscribers to check out the list and get their gift in time. This non-promotional strategy positioned Living in Yellow as a helpful resource, and encouraged subscribers to explore more of the brand and their related content.
Living in Yellow
Why We Love It:
Jelly Belly made shopping for Mother’s Day gifts extra easy for their subscribers this year with a discounted collection of gift ideas. They included a timely reminder (May 8th) and a direct link to the curated page, fostering product discovery and driving seasonal revenue around the spring holiday.
Jelly Belly
Why We Love It:
Frisch’s celebrated the 4th of July with SMS subscribers by sharing their special Big Boy Bundle promotion. The restaurant included the time frame during which subscribers could take advantage of the deal, and let them know they could order it for carry out or drive thru.
Frisch's
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