Build stronger customer relationships with SMS

Attentive combines SMS marketing with customer recognition, personalised messaging based on customer behaviour, two-way conversations, and strategic support. SMS can also work alongside email, RCS, and push, allowing customer activity in one channel to help inform what they receive in another.

Attentive uses information such as browsing behaviour, basket activity, purchases, stated preferences, and previous engagement to help brands determine who should receive a message, what it should say, and when it should be delivered. This helps teams move beyond generic promotional sends and create messages based on what customers are interested in or actively doing.

Yes. SMS, email, RCS, and push can work together in Attentive, allowing activity in one channel to inform experiences in another. Attentive can also connect with ecommerce platforms, customer data platforms, loyalty providers, customer service tools, and other parts of a brand’s technology stack.

Attentive provides tools that can help brands manage consent and opt-outs, maintain subscriber records, and apply messaging controls. These tools can support a brand’s wider compliance programme under requirements such as UK GDPR and PECR. Using a marketing platform does not automatically make a programme compliant. Each organisation remains responsible for determining its legal obligations and obtaining appropriate advice.

Under PECR, organisations generally need specific consent before sending marketing texts to individual subscribers. A limited exception known as the soft opt-in may apply to an organisation’s own existing customers when certain conditions are met. Brands should assess their circumstances and obtain legal advice before relying on an exception.

Attentive SMS pricing is based on usage, including the number of messages sent and the size of your subscriber list. Total pricing can also vary depending on the number of channels you use and the premium AI tools included in your plan.