The future of Attentive
Personalization for every customer, control for every marketer
Powered by AgentOS, your agentic operating system
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Real-time, one-to-one marketing is now possible at scale
AgentOS adapts your strategy to every customer—deciding who to reach, when to act, what to say, and when to wait—to drive better performance
Every interaction improves the next decision
Understand
Use customer, brand, product, and business context to understand what matters for each shopper
Decide
Determine the right action for each customer from the options you've approved
Act and prove
Take individual actions across the right channels and show their impact
Learn and refine
Use each outcome to improve future decisions
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More control with less to manage
You set the strategy
Define your goals, target audience, and brand direction. Choose the offers, creative assets, and budgets AgentOS can use, then set guidelines, approvals, and your level of involvement.
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AgentOS puts it into action
Based on customer behavior, AgentOS creates and coordinates personalized messages across channels, then shows you what it did, why, and how it performed—with recommendations for improvement.
See the impact of every decision
See what changed, what created lift, and what’s improving performance
Customer insights
Get a clearer picture of every customer
See how their behavior informs each experience
AgentOS insights
Know what’s working, and why
Track how decisions and strategies improve
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Program lift
Measure the revenue impact
Connect decisions to incremental growth
Frequently asked questions
What is AgentOS, and what can it do for my team?
AgentOS is an autonomous marketing system that helps you make and execute personalized marketing decisions at scale. It can determine who to reach, when, where, and with what message, based on your goals and guidelines.
How does AgentOS work with the Attentive platform, and can I use Attentive without it?
AgentOS works alongside Attentive and is being designed to connect with other marketing platforms through supported integrations. You can also continue using Attentive without AgentOS.
What can AgentOS do autonomously, and what decisions stay in my control?
You set the goals, budgets, brand guidelines, and approval requirements. AgentOS makes and executes decisions within those boundaries, while you retain the ability to review, pause, override, or adjust its actions.
Which platforms, data sources, and marketing channels can AgentOS connect with?
AgentOS is designed to work across SMS, email, RCS, and push through Attentive, with plans to connect to other marketing platforms and data sources. Specific third-party integrations haven't been finalized.
How is AgentOS different from MCP?
Attentive MCP connects external AI tools to Attentive so you can complete tasks like pulling reports or updating campaigns. AgentOS goes further by making ongoing marketing decisions and taking approved actions based on your goals.
When will AgentOS be available?
AgentOS is being introduced in phases, starting with a limited rollout. Contact our team for the latest information about availability and eligibility.
Talk to our team
Learn more about what we’re building and where AgentOS could take your marketing