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Attentive MCP

Bring Attentive MCP into your AI workflow

Work with Attentive data and marketing workflows from the AI assistant you already use—without all the exporting, copying, and rebuilding

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What is Attentive MCP?

Attentive MCP (Model Context Protocol) connects compatible AI assistants to approved Attentive data and workflows, giving you a way to work with Attentive from your AI assistant while your account permissions and review controls stay in place

Go from question to action in one conversation

Spend less time exporting, copying, and rebuilding work and more time focusing on your strategy and goals

Understand what’s happening

Check campaign and journey performance from your AI assistant without starting with an export or spreadsheet

Get more done in Attentive

Build or refine audiences, draft campaigns, update journeys, and review setup without repeating the same work across systems

Bring your marketing together

Use Attentive data alongside other sources connected to your AI assistant when you need a broader view of your marketing

Flowchart showing an email automation setup with a step to wait 2 hours followed by sending an email saying "We noticed you checking out..." for abandoned cart journeys.Screenshot of a digital assistant interface comparing performance across the last 3 SMS campaigns, identifying 'Summer Flash Sale' as top performer with 118,400 delivered messages and $42,860 revenue, resulting in $0.36 revenue per message.Interface showing instructions to create a subscriber segment who browsed at least 3 times in the 'New Arrivals' category in past 14 days and haven't purchased in last week, with filter settings for viewed a product more than 2 times in last 14 days and made a purchase at least once in last 7 days.Text box on a green textured background with instructions to compare Attentive campaign and journey performance to other marketing data via an AI assistant, review ecommerce, paid media, and web analytics, and summarize changes, strongest performance, and channels or audiences needing attention.

You stay in control

Choose what your AI tool can access and whether it can make changes. You review subscriber-facing work and decide what goes live.

How does it work?

Connect

Connect a compatible AI tool—like Claude or ChatGPT—to Attentive and choose the access you want to give it

Ask

Tell your AI assistant what you want to understand or work on

Review

Check the work and decide what moves forward

MCP
3
  minutes

What if You Could Talk to Your Marketing Platform? With MCP, You Can

Dive into what MCP is, how it connects AI tools to approved marketing data and workflows, and how marketers can use it to move from generic advice to real, reviewable work.

A woman with braided hair wearing an orange shirt sits at a desk writing on paper while holding another sheet, with a laptop open in front of her.
MCP
6
  minutes

4 MCP Use Cases for Marketers: Role-Based Prompts for Claude and ChatGPT

See how different marketing teams use MCP to turn their own data into faster, more useful work—from planning campaigns to understanding performance.

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How customers get answers faster 
with Attentive MCP

Swimmer in a purple swimsuit and pink swim cap diving into a pool with tiled walls and bubbles trailing behind.
Read the case study
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By connecting Attentive MCP to its AI tools, SwimOutlet made email and SMS insights easier to access across reporting, auditing, audience building, and creative strategy.

“If I have a question about our email and SMS program, I can go and answer it myself at whatever depth that I need right now, and I can do this in a few minutes.”

Adam Hayim

Chief Marketing Officer, Spiraledge
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Talk to our team

More than 90% of surveyed MCP beta users report time savings with Attentive MCP. See what it could do for your team.