Emily Roberts

VP of Growth Marketing at Roswell Studios, a Shopify Platinum Partner agency in NYC. I lead an 11-person team across retention, paid media, affiliate, and social, working with a wide variety of DTC brands like Pura Vida, Amika, Brixton, The Honest Kitchen, Revo, and Rotor Riot. I joined Roswell NYC in 2020 as a one-person marketing department and helped build the service offering from the ground up — developing strategy, hiring talent, and creating the processes that turned a small retention practice into a full-service growth marketing offering. With my expertise in lifecycle marketing, integrated campaign strategy, and translating creative execution into measurable business results, I lead a talented team of creatives and strategists who make brands grow.