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AUTHOR

Jen Brett

Jen Brett

Jen Brett

Senior Director, Customer & Market Insights

Jen Brett is a Senior Director of Customer & Market Insights at Attentive. She has worked in martech and advertising for more than 12 years, with a focus on leveraging internal and third-party data to deliver business and customer value. She has led and built teams that create compelling sales and marketing insights. Prior to Attentive she worked at LinkedIn and Google.

Latest from Jen Brett

The Attentive Consumer Pulse: 62% of Shoppers Cite Value and Price as Top Purchase Drivers

Trends & Insights The Attentive Consumer Pulse: 62% of Shoppers Cite Value and Price as Top Purchase Drivers

The Attentive Marketer Pulse: How Tariffs Are Reshaping Strategies in 2025

Trends & Insights The Attentive Marketer Pulse: How Tariffs Are Reshaping Strategies in 2025

The Attentive Consumer Pulse: Shoppers are Less Hesitant About Spending

Trends & Insights The Attentive Consumer Pulse: Shoppers are Less Hesitant About Spending

Introducing the Attentive Consumer Pulse: How Shoppers Are Responding to Economic Uncertainty

Trends & Insights Introducing the Attentive Consumer Pulse: How Shoppers Are Responding to Economic Uncertainty

Tariffs are Here. Get Ahead With These Steps

Trends & Insights Tariffs are Here. Get Ahead With These Steps

Cyber Week 2023 By the Numbers (and the Message Strategies That Won)

Trends & Insights Cyber Week 2023 By the Numbers (and the Message Strategies That Won)

900,000 Conversations Show This Is What Consumers Want to Talk About With Brands

Trends & Insights 900,000 Conversations Show This Is What Consumers Want to Talk About With Brands

We Surveyed 900 Brands Around the Globe and Analyzed 25 Billion Messages. Here’s What You Need to Know.

Trends & Insights We Surveyed 900 Brands Around the Globe and Analyzed 25 Billion Messages. Here’s What You Need to Know.

The Most Personal, Luxury Shopping Experience is on Mobile

Trends & Insights The Most Personal, Luxury Shopping Experience is on Mobile