AUTHOR

Samantha Philbrick

Managing Director of Lifecycle Marketing at Power Digital Marketing

Samantha Philbrick is the Managing Director of Lifecycle Marketing at Power Digital Marketing, a leading growth marketing agency, where she leads the strategy and execution of customer retention, CRM, email, and SMS programs for a diverse portfolio of brands. She creates data-driven lifecycle marketing strategies that strengthen customer relationships and drive sustainable growth. With deep expertise in customer journey optimization and retention marketing, Samantha helps brands maximize engagement and lifetime value across every stage of the customer lifecycle.