Check out these examples of artificial intelligence in marketing from brands that are using it successfully.
Marketers aren't shy about using AI to make their jobs easier. It’s helping them streamline their workflows—from ideation to content creation—and get things done in a fraction of the time.
And, as it turns out, consumers really don't mind if their favorite brands are using AI to communicate with them. More than half of consumers are comfortable with getting AI-generated messages, as long as they’re tailored to their needs and interests.
Whether you've fully embraced the technology or are just starting to explore it, there are so many opportunities to incorporate AI into your day-to-day work.
From writing personalized copy that converts to managing two-way conversations with the help of responsive AI, see how our customers are using Attentive AI™ to create all kinds of high-performing experiences.
1. Crafting compelling text messages, quickly and easily
Attentive Copy Assistant, powered by Attentive AI, makes creating high-performing SMS campaigns a breeze. It generates copy in seconds that fits your brand voice, target audience, and goals. You can use what it comes up with as is, or take it and riff on more ideas
LIVELY
Digitally native lifestyle brand LIVELY loves testing new things and is gradually working Attentive AI tools into their content creation process. Attentive Copy Assistant has been a huge help for their small but mighty CRM team—almost like having an extra pair of hands to brainstorm and write text messages.
“We've used the Copy Assistant to help generate copy for our campaigns,” says Hayley Squire, Senior Manager, Lifecycle Marketing at LIVELY. “Whether we have last minute comms to send out, or we have multiple messages to schedule, it’s proven to be a big time saver for us.”
Neiman Marcus
Renowned luxury retailer Neiman Marcus has also seen benefits from using our Copy Assistant to support and scale their marketing efforts. “We love Attentive AI, especially features like Copy Assistant that help us create relevant messages quickly,” says Linda Lopez, Senior Manager, Mobile and App Enablement at Neiman Marcus. “It saves us a ton of time in the drafting process and ensures we're sending the highest-performing messages. That’s important to us as we continue to scale SMS across all three brands in our portfolio.”
2. Taking the guesswork out of writing email subject lines
Our Subject Line Assistant uses your brand’s past performance data to suggest subject lines that drive opens. It eliminates the need for trial and error so you don’t have to write and test multiple versions manually.
Solo Stove
A great subject line can be the difference between an email that gets opened and one that doesn’t. But as any marketer can tell you, it’s hard to get that line of copy just right. Sometimes, you need to workshop it a little.
Rather than starting from scratch for a recent email campaign, Solo Stove used our subject line assistant to generate a few ideas first. One option captured the timeliness of the promotion—the chance to get a free pellet adapter with the purchase of a fire pit for a limited time. But the brand decided to edit it slightly to capture the full spirit of the offer—the freedom to choose any product from their range of fire pits.
The AI-generated copy (Limited Time Offer: Fuel Your Fire with Dual Capability) got Solo Stove most of the way to their final subject line (Limited Time Offer: Fuel Your Fire Your Way).
3. Maximizing seasonal revenue
Automated Campaigns helps you create and schedule seasonal and urgency-building campaigns through the combined power of generative AI and automation. The tool tells you exactly how many messages to send, to who, and when, to get the best results (with the option to edit the output as you see fit).
JAXXON
Men’s accessories brand JAXXON wanted to make sure they were getting the most out of high-traffic holidays, and they were curious to see how Attentive AI could help boost their SMS strategy. They decided to run an A/B test for Memorial Day weekend—a big summer shopping moment—sending Automated Campaigns to half of their SMS list, so they could compare the results with their existing strategy.
Automated Campaigns saved JAXXON valuable time and effort by using data from past performance to determine the best messaging, cadence, and segmentation strategy. It also performed better than the brand’s standard SMS campaigns, achieving a 249% increase in overall ROI from their Memorial Day messages.
“Testing new strategies is part of our culture at JAXXON, so we were interested in the idea from the beginning,” says Peter Bacon, VP of Marketing at JAXXON. “After reviewing the results, we’ll be integrating Automated Campaigns into our overall retention strategy more often.”
4. Delivering personalized recommendations to subscribers
Automated Campaigns can also generate personalized product recommendations for each of your subscribers. The machine learning tool suggests items based on their purchase history, product views, and items they've added to their cart recently.
OLLY
We recently partnered with the OLLY team on an experimental email series. We used Automated Campaigns to send their subscribers personalized recommendations at a regular cadence, with the goal of driving net-new revenue between holidays, announcements, and other big campaigns.
Not only did these automated emails require minimal effort to create and send, but they also performed just as well as OLLY's standard marketing emails—generating over 40% of a typical month's email revenue for the brand.
"We don't send a lot of promotional emails. We mostly focus on sending product-forward email campaigns that aren’t necessarily evergreen,” says Rebecca Tran, Retention & CRM Specialist at the gummy vitamin and supplement brand. "Being able to create personalized emails like this, on a bi-weekly or monthly basis, that are low lift but still contribute to our revenue, is really great for us."
Jennifer Peters, Senior DTC Manager at OLLY, agrees that being able to speed up the creative process—which currently takes anywhere from four to six weeks—while still sending on-brand emails that bring in significant revenue, is an exciting prospect. "We've learned from testing with both email and SMS that simplicity and clarity are king," says Peters. "That's what this experiment represents, and I think the numbers speak for themselves."
Kitsch
Hair care and accessories brand Kitsch has also experimented with using Automated Campaigns to send messages with AI-generated product recommendations. Just like any other SMS campaign, the copy is the same for each subscriber. But the suggested product and link are tailored based on their individual likes and interests, so it's uniquely relevant to them.
If there isn’t enough data to populate a personalized recommendation, Automated Campaigns will identify your bestsellers and recommend those instead.
5. Engaging in two-way conversations, managed by AI
Attentive Concierge™ powered by Attentive AI takes your two-way SMS conversations to the next level. It leverages trillions of data points to help you engage customers, answer their buying questions, and generate more revenue in real time.
Affliction Clothing
Affliction Clothing is using Concierge powered by Attentive AI to make sure their subscribers’ messages are never left unread. In one playful interaction, a subscriber asked for product recommendations in the form of a poem, and the AI delivered on the spot, including direct links and a discount code to shop.
While a real customer support agent could've come up with a creative response like this, too, it probably would've taken at least a few minutes by comparison.
Not only does Concierge make sure your customers’ questions are answered instantly, in your brand voice, with responses that don’t sound robotic. But it also increases your customers’ cart size by identifying up-sell and cross-sell opportunities.
Still pretty new to AI and want to learn more about how it can help you with your marketing efforts? Check out The Marketer's Guide to Using AI.
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