2024 Text Messaging Calendar: Important Dates & Actionable Tips

monthly calendars
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SMS Marketing
Published on
Jan 16, 2024
Written by
Elodie Huston
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Plan ahead by adding these 100+ key dates and strategies to your marketing calendar now (your future self will thank you). 

We get asked a lot about what dates and holidays provide the best opportunities to text subscribers with timely offers or educational content. Our 2024 text messaging calendar is full of actionable tips and ideas for each marketing holiday, so you can engage subscribers and drive revenue with timely text messages.

PS: Want to explore inspirational ideas, orchestration tips, and SMS templates for these marketing moments? Check out our 2024 Marketing Campaign Calendar, featuring key dates in the US, the UK, Australia, and Canada. 

Once you’re ready to dig in and start scheduling your campaigns, use our SMS Planning Calendar Template. It’s got everything you need to track marketing moments, which audiences you’re engaging, and campaign status. 

Explore our top SMS tips and strategies for 2024's key marketing dates.

January 2024 Holidays

January 1: New Year’s Day

Curate a seasonal lookbook for your SMS subscribers, and inspire them to step confidently into the new year.

January 3: Festival of Sleep Day 

Share a helpful sleeping tip and your most relaxing products to help subscribers recharge from the holidays and start the year refreshed.

January 15: Martin Luther King Jr. Day

Engage your subscribers with your brand’s purpose. Share opportunities to volunteer with organizations your brand supports, or let them know a portion of your sales will be donated to make an impact. 

January 25: Opposite Day 

Embrace this childhood holiday by sharing a “goodnight” message in the morning with a percent-off discount.

January 26: Spouse’s Day 

Help your SMS subscribers show appreciation for their other half while treating themselves with a BOGO offer on small gifts and products.

February 2024 Holidays

Black History Month 

Highlight Black-owned brands consumers can support by shopping all month long. 

February 2: Groundhog Day 

On this day full of anticipation, try using an A/B test, where one segment receives an “Early Spring” prize and the other gets a “Late Winter” discount.

February 4: Grammy Awards

Feature your top-selling product and its benefits to engage your audience. Let a glowing five-star review sing your praises. 

February 9: National Pizza Day 

Use Attentive’s Two-Way Journeys™ to give personalized product recommendations based on the subscriber’s favorite pizza toppings.

February 9: New York Fashion Week 

Introduce a seasonal collection or highlight new arrivals during NYFW to inspire subscribers to try new looks.

February 10: Lunar New Year

Have potential new subscribers try their luck at winning a Year of the Rabbit giveaway with a Spin-to-Win sign-up unit

February 11: Game Day 

Tackle game day engagement by having your subscribers reply with which team they’re rooting for. Then, reward them with either a winning offer or a consolation discount after the game.

February 13: Start of Carnival 

Help shoppers get parade-ready with purple, green, and gold makeup or accessories.

February 14: Valentine’s Day 

Win over the hearts (and wallets) of your last-minute shoppers with free two-day shipping and “gifts of experience” recommendations. 

February 17: National Random Acts of Kindness Day 

Launch a “buy one, give one” deal to support a cause that’s important to your brand.

February 19: President’s Day 

Send a patriotic-themed text message, and share a three-day discount to encourage subscribers to take advantage of the sale over the long weekend.

February 26: London Fashion Week 

Let subscribers know that your team can give expert fashion advice through one-on-one consultations or personal styling sessions, either in-store or online. 

February 29: Leap Day

Boost sales with a limited-time offer of 29% off or $29 off on this once-in-a-blue-moon day.

March 2024 Holidays

Women’s History Month

Encourage customers to honor the women in their lives with a thoughtful gift. Consider donating a portion of your sales to a women's organization all month, too. 

March 1: Paris Fashion Week 

Help shoppers get catwalk-ready with personalized styling sessions and consultations via SMS. 

March 8: International Women’s Day 

Give your subscribers a behind-the-scenes look into your brand by spotlighting the strong women behind it and their stories.

March 10: Daylight Savings Time starts

Take Daylight Savings Time literally by offering your subscribers a limited-time promotion that only lasts until the clocks change. 

March 10: Academy Awards 

Nominate your products for custom awards—like a Best Actor award with a complimentary item as Best Supporting Actor—to drive product discovery.

March 14: Pi Day

Launch a punny Spin-to-Win sign-up unit on your mobile site for a chance to win a “slice of the deals pie.” 

March 17: St. Patrick's Day 

Using Attentive’s Two-Way Journeys™, have subscribers reply with their “luckiest” keyword (“HORSESHOE,” “CLOVER,” etc.) to receive a surprise offer.

March 19: First Day of Spring 

Motivate your subscribers to start their spring cleaning by sharing tips and product recommendations.

March 21: World Poetry Day 

Embrace your inner poet in your messaging to switch up your usual engagement and grab subscribers’ attention.

March 22: Los Angeles Fashion Week

Provide styling tips and inspiration based on the runway looks showcased during fashion week, spotlighting your trendiest items.

March 31: Easter 

Offer your SMS audience the convenience of free gift wrapping to stand out from other spring holiday sales and encourage subscribers to convert.

April 2024 Holidays

April 1: April Fool’s Day

Forgo the pranks of this holiday, and celebrate the day by sending a playful GIF promoting a 24-hour flash sale. 

April 7: World Health Day 

Celebrate healthcare heroes and encourage subscribers to shop by letting them know you’ll donate a percentage of every purchase to a charity.

April 10: Siblings Day 

Send subscribers curated gift guides to help them find the perfect gifts for their loved ones. 

April 14: National Gardening Day 

Embrace this holiday by sharing an SMS-exclusive offer for your green-thumbed subscribers, from hand cream to sun hats. 

April 15: World Art Day

Text subscribers a GIF highlighting art pieces that speak to a range of tastes. Consider offering subscribers a dollar or percentage off to encourage them to add to their collection. 

April 15: Tax Day 

Send subscribers a reminder to submit their taxes—and to celebrate with an exclusive 18% off promotion to mark the date. 

April 22: Earth Day 

Encourage your subscribers to shop green and spend time in nature by sharing deals on sustainable items and outdoor equipment. 

April 28: Arbor Day 

Help subscribers get involved and drive sales by donating a percentage of their purchase to a conservation charity. 

May 2024 Holidays

Asian Pacific American Heritage Month

Share your favorite AAPI-owned businesses for people to shop and support throughout the month.

May 4: Star Wars Day 

Introduce a stellar discount or promotion that “forces” your customers to shop right away.

May 5: Cinco de Mayo

Help your subscribers throw memorable celebrations with recommended party items, hosting tips, and inspirational content. 

May 7: National Teacher Appreciation Day

Share a curated gift guide to help subscribers say "thank you" to the teachers in their life. 

May 12: Mother’s Day 

Send subscribers a helpful shipping deadline reminder to ensure their purchases arrive before the holiday. If your subscribers are last-minute shoppers, let them know about BOPIS or gift card options. 

May 27: Memorial Day 

Mark the unofficial start of summer by giving subscribers 24 hours to shop the weekend-long sale before anyone else. Include a holiday-themed GIF to catch subscribers' attention. 

May 27: National Sunscreen Day 

Send suncare tips to help subscribers soak up the sun safely. Use Text-to-Buy to make it easy for subscribers to restock on their sun protection by simply replying with a keyword.

May 30: National Creativity Day 

Tap into your subscribers’ creativity and share user-generated content highlighting your most popular items.

June 2024 Holidays

Pride Month

Host a virtual Pride Parade featuring LGBTQIA+ advocates, employees, and influencers your brand works with.

June 1: National Trails Day 

Celebrate National Trails Day by outfitting your subscribers with outdoor essentials like clothing and sunscreen. 

June 3: World Bicycle Day 

Offer a curated selection of cycling gear and safety equipment to inspire eco-friendly transportation. Encourage subscribers to ride in style with a special sale.

June 4: National Cheese Day 

Embrace this playful holiday by offering subscribers 20% off cheesy snacks.

June 5: Global Running Day 

Share a curated collection of items to help runners hit the road—including gear, fitness equipment, and products for post-run recovery.

June 8: Best Friends Day 

Send SMS subscribers a BOGO offer to pick something special to treat their bestie—and themselves.

June 8: World Ocean Day 

Help conserve our oceans by donating a portion of your sales to a charity keeping our oceans clean. Keep customers updated on the total amount raised to help them feel connected to your work. 

June 16: Father’s Day

If you use Attentive ConciergeTM, remind subscribers that your brand is just a text way for any product questions, shipping support, and gift recommendations for every type of dad.

June 19: Juneteenth 

Share a list of organizations your brand supports to encourage subscribers to engage in anti-racism work through volunteering and donations. 

June 20: Summer Solstice 

Celebrate the official start of summer by sending a summer-themed GIF promoting a 24-hour flash sale. 

June 27: National Sunglasses Day 

Send subscribers a text highlighting your best-selling shades, and include a GIF previewing each pair. Bonus tip: if you offer virtual try-on, let subscribers know how easy it is to see how the frames look. 

July 2024 Holidays

July 1: Wimbledon

Share signature cocktail recipes for subscribers to enjoy while watching matches at home.

July 4: Independence Day 

Celebrate with a seasonal GIF highlighting a 24-hour flash sale. So between the cookouts and fireworks, subscribers can shop and save.

July 7: World Chocolate Day 

Entice subscribers with images of chocolate treats, and share recipes where your products are a key ingredient. 

July 11: Amazon Prime Day 

Ahead of Amazon Prime Day, send subscribers a message teasing your sale. You can include a link directly to your Amazon store page so they can add your items to their cart ahead of time. 

July 15: National Clean Beauty Day 

Remind subscribers about the benefits of your most popular clean beauty products, or educate them on the importance of clean beauty

July 17: World Emoji Day 

Diversify your campaign messages by telling your brand’s story using only emojis—following up with a quick “translation” to grow brand awareness.

July 24: International Self-Care Day 

Help shoppers build their daily self-care routine by sharing a thoughtful guide with expert tips, how-tos, and hand-picked products. 

July 26: 2024 Summer Olympics 

Build community during the Olympics with a fun bracket, inviting subscribers to vote for their favorite events via SMS. 

July 29: National Lipstick Day 

Embrace this holiday by sharing an SMS-exclusive offer for makeup lovers to find their new favorite shade. If you offer virtual try-on, let subscribers know how easy it is to see how different shades will look on them. 

August 2024 Holidays

August 4: Sisters Day 

Help subscribers celebrate their loved ones by highlighting your best-selling gift sets (so they can take part in the fun, too). 

August 8: International Cat Day 

Help subscribers give their feline friends the VIP treatment by sending a BOGO deal on pet toys and treats.

August 15: National Relaxation Day 

Share items that will help them achieve zen, including face masks, loungewear, and home linens. With Text-to-Buy, subscribers can easily purchase via text, then sit back and relax.

August 19: World Photography Day

Lean into visual storytelling by featuring stunning product imagery or behind-the-scenes snaps. Pro tip: This is a great way to get the most out of your influencer-driven content. 

August 26: International Dog Day 

Help your subscribers spoil their pups by bundling and saving on their favorite toys, treats, and more. 

September 2024 Holidays

September 2: Labor Day 

Give subscribers early access to your Labor Day sale so they can shop their favorite items before anyone else. Include a GIF highlighting the limited-time nature of the sale.

September 5: International Day of Charity

Share a note from your founder explaining the impact of your charitable partnerships, and link to an impact report sharing stats.

September 8: Grandparents’ Day 

Let subscribers know about your personalization and gift-wrapping options so they can surprise loved ones with gifts.

September 13: New York Fashion Week 

Give SMS subscribers a sneak peek at your upcoming collection, from mood boards to design decisions.

September 15: Start of Hispanic Heritage Month (ends October 15)

Promote and support Hispanic and Latinx-owned brands by showcasing them throughout the month and encouraging your audience to shop. 

September 21: Oktoberfest 

Help subscribers celebrate Oktoberfest with themed items such as glassware, apparel, and food. 

September 21: International Day of Peace

Share the values and causes that matter to your brand, including how subscribers can get involved. 

September 25: National Cooking Day 

Send subscribers a recipe to try out, and link to the items they’ll need to enjoy their meal—from groceries to cookware and table settings. 

October 2024 Holidays

October 1: National Coffee Day 

Offer subscribers a “perk,” like free shipping or a gift with purchase. 

October 4: National Taco Day 

Celebrate this tasty holiday by sharing a BOGO offer for tacos that subscribers can redeem in-store or with their delivery order. 

October 10: World Mental Health Day 

Encourage subscribers to prioritize their mental health by sharing self-care tips, mindfulness exercises, helplines, and more. 

October 14: Indigenous Peoples’ Day 

Highlight Indigenous communities that are making a difference, and let subscribers know you’ll donate a portion of every sale to organizations supporting and celebrating their work. 

October 14: National Dessert Day 

Help subscribers indulge their sweet tooth by offering a free dessert to enjoy with their next online or in-store order. If you’re not a food brand, try “treating” subscribers to sweet steals like a free gift with purchase.

October 31: Halloween 

Share a special “treat” with your subscribers via text messaging by offering a percentage or dollar amount off to help them celebrate.

November 2024 Holidays


Recommend your best beard and mustache care products and donate a portion of the proceeds to organizations for men’s health.

November 3: Daylight Savings Time ends 

Help shoppers get cozy as they set their clocks back with seasonal product recommendations. 

November 5: Election Day 

Remind subscribers to vote, and share valuable resources to help them check their registration status or find their polling place. 

November 11: Singles’ Day 

Remind subscribers to embrace the single life and treat themselves with self-care product recommendations and a fun, empowering GIF.

November 11: Veterans Day 

Partner with a non-profit serving veterans to honor your customers who are active or former service members. 

November 28: Thanksgiving 

Thank subscribers with an exclusive offer for free shipping, or a dollar-off discount they can redeem in-store. 

November 29: Black Friday 

Build excitement ahead of your Black Friday sale by giving subscribers early access to your Black Friday deals. Include a secret code they can redeem at checkout.

November 30: Small Business Saturday 

If you’re a small business—or if your brand carries products from small businesses—highlight popular items in a virtual gift guide. Include a link to a landing page so subscribers can easily shop the featured items.

December 2024 Holidays

December 1: World AIDS Day 

Share a list of organizations your brand supports and encourage subscribers to volunteer or join you in making donations.

December 2: Cyber Monday 

Ease your subscribers’ holiday shopping worries with Attentive Concierge. Remind shoppers they can always reach out via text for product recommendations, shipping questions, and 1:1 support.

December 3: Giving Tuesday 

Share the organizations and causes your brand supports. Let subscribers know how they can give back—whether it’s purchasing items from a collaboration or donating directly to a partner organization. 

December 5: International Volunteers Day 

Tell the stories of the individuals and organizations who are making a difference in the world. Share how your brand is getting involved, and include a link for subscribers to learn more. 

December 9: Green Monday 

Inspire last-minute shoppers with a digital gift guide highlighting your best-selling items.

December 14: National Free Shipping Day 

Remind subscribers of upcoming shipping deadlines, and offer them free shipping for 24 hours so they can get their last-minute gifts in time for the holidays.

December 15: National Cupcake Day 

Treat subscribers to free shipping or delivery on their next order. 

December 20: National Ugly Sweater Day 

Recommend your most popular accessories subscribers can use to uplevel their ugly sweaters, from earrings to seasonal scarves. 

December 21: Super Saturday 

Help last-minute shoppers complete their lists by suggesting e-gift cards. 

December 26: Boxing Day 

Invite your subscribers to “unwrap” a mystery offer by clicking on the link to reveal the deal. Bonus tip: Turn seasonal shoppers into repeat purchasers by offering store credit back with every purchase.

December 31: New Year’s Eve 

Treat subscribers like VIPs with an SMS-exclusive New Year promotion. Include a holiday-themed GIF to immediately catch their attention. 

For more inspiration, browse inspirational ideas, orchestration tips, and text messaging templates in our Marketing Campaign Calendar.

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