Attentive Raises $70 Million Series C Investment, Led by Sequoia and IVP

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Posted in
Product News
Published on
Jan 29, 2020
Written by
Brooke Burdge
Brooke is Attentive's SVP of Marketing. She spends her logged off hours on local adventures with her two dogs, scouring Pinterest for new baking recipes, and trying to keep her plants alive.
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The funding will be used to further accelerate Attentive’s rapid pace of innovation.

We’re thrilled to share that Attentive has raised a $70 million Series C investment led by Sequoia and IVP, with participation from Eniac Ventures and NextView Ventures. This brings our total capital raised to $124 million—including $14 million in our Series A led by Bain Capital Ventures, and $40 in our Series B led by Sequoia and Bain Capital Ventures. Learn more in the press release.

The way consumers and businesses interact with each other is undergoing a fundamental shift. Today’s mobile-first consumers expect businesses to engage with them where and how they prefer.

As a result, brands and organizations will soon be expected to engage in real-time, two-way conversations with their customers via mobile messaging. Messaging will become the default channel of communication for everything from marketing, transactions, and customer service—across the entire lifecycle.

Over 750 forward-thinking businesses—including Coach, Urban Outfitters, CB2, PacSun, Lulus, Party City, and Jack in the Box—rely on Attentive to create a new communications channel with their mobile audiences. Companies can quickly grow a messaging subscriber list, and automatically send personalized text messages to their subscribers—with powerful revenue results.

Attentive’s growth is a clear indication that people want to interact with brands in new ways, and brands are embracing messaging as an effective way to reach consumers. We are thrilled to double down on our partnership with Attentive so they can continue to deliver fantastic results for their customers and valuable experiences for consumers.

Pat Grady
Partner at Sequoia

Since our Series B investment in July 2019, also led by Sequoia, we’ve focused on scaling our team and continually accelerating our pace of product innovation to support our clients and meet widespread demand across several new industries. Since that time, our engineering organization has grown 160% by adding top talent, including our CTO Harry Heymann, former VP of Engineering at Foursquare.

We increased our total headcount across all functions 228% in 2019, establishing teams in Los Angeles, Boston, Atlanta, Denver, Detroit, and Indianapolis while expanding our headquarters in New York City.

Our mission is to create the best-in-class solution for businesses to engage with today’s mobile-first consumers. This funding will continue to accelerate our rapid pace of innovation, including the development of sophisticated new platform capabilities.

Mobile messaging is the fastest-growing channel for businesses to communicate with consumers, and we believe Attentive is strongly positioned here as the category leader. The team has grown the company and its product in a thoughtful, impressive way and that is reflected in Attentive quickly emerging as the trusted solution for the largest brands in the world. We’re excited to continue partnering with the Attentive founders and team.

Tom Loverro
General Partner at IVP

Thank you to all of our customers, investors, advisors, and industry partners for your continued support of Attentive.



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