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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy

Why We Love It:
Self-cleaning litter box brand Litter-Robot educated subscribers about their product with conversational text messaging. The brand built a back-and-forth triggered messaging flow, asking subscribers about their biggest litter frustrations. Based on the subscribers’ answer, Litter-Robot responded with a link to a relevant blog post or product page to help them learn how the brand and their products meet their specific needs.
Litter-Robot

Why We Love It:
Men's apparel brand johnnie-O curates personalized recommendations for their SMS subscribers using Attentive’s Two-Way Journeys™. If a subscriber exits the website after browsing, they automatically receive this text with personalized recommendations relevant to their response. By segmenting subscribers based on their preferences, the brand can continue to deliver relevant messaging throughout the customer lifecycle.
johnnie-o

Why We Love It:
Emma Sleep took advantage of the busy Easter shopping season by offering customers some of their best discounts via SMS. They also used the opportunity to highlight specific products, like their newly-launched sofa bed, playing into the holiday theme with an Easter egg promotion.
Emma Sleep

Why We Love It:
Dreamland Baby used a seasonal 2-in-1 sign-up unit to build anticipation leading up to the holidays. After opting in to email and text, new subscribers were able to access the best deals before anyone else. And because shoppers are especially price-conscious during Black Friday, that extra $10 off helped convert those who were on the fence.
Dreamland Baby

Why We Love It:
Dr. Martens helped their SMS subscribers find the perfect gift for the holidays with their curated gift guides. The seasonal image teased one of the included products, inspiring customers’ gift lists and encouraging them to see for themselves. This resource was not only a helpful time-saver, but it also helped the brand shed light on new products and drive holiday revenue.
Dr. Martens

Why We Love It:
Beauty brand Charlotte Tilbury used SMS to announce the re-launch of a popular "sell-out" item. In addition to the announcement, the brand took the opportunity to educate customers new to the product about its features and benefits.
Charlotte Tilbury

Why We Love It:
Cariuma’s SMS promotion to shop and save (the earth) connected with subscribers over a shared passion for sustainability, making it the “Giving Award” winner in our Best of Text: Holiday 2021 Edition. Their eco-friendly incentive stood out from other seasonal sales, encouraging subscribers to join the effort while shopping for their favorite footwear styles.
Cariuma

Why We Love It:
Vanity Planet promoted their Winter Sale to SMS subscribers who didn’t take advantage of their Black Friday discounts. The seasonal promo code reflected what a “win” this post-holiday sale was, helping the beauty brand clear out their remaining holiday inventory while encouraging product discovery.
Vanity Planet

Why We Love It:
Thrive Market uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. The colorful background image displays some of the popular health brands they carry, inspiring what subscribers can use their reward on. Their wheel has a large range of potential deals, giving a glimpse into the interactive experiences and money-saving opportunities of the SMS channel.
Thrive Market
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