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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
To celebrate Valentine's Day, Revel Nail promoted their selection of love-inspired products, including a dip power set, coordinating shades, and press-ons. They gave their subscribers plenty of time to shop, messaging them weeks before the official holiday to maximize engagement and revenue. They also included two different offers in their message to encourage more purchases.
Revel Nail
Why We Love It:
Pura Vida sent their Bracelet Club members a timely text message reminder to pick their products. The urgent CTA (“Reserve NOW”) drove immediate action from the club members. Not only was this a helpful reminder to customize their subscription experience, but it also delighted subscribers who forgot about this perk of the monthly jewelry club.
Pura Vida Bracelets
Why We Love It:
Arts and crafts retailer Michaels texted subscribers about their range of back-to-school products and seasonal deals. The craft store wanted to prioritize customers’ unique learning needs and help them prepare for the return to school, so they created an opportunity for subscribers to easily find the best supplies for their learning situation.
Michaels
Why We Love It:
MATE the Label sent a Thanksgiving promotion in early November, giving subscribers plenty of time to receive their comfy sets before the holiday. The cheeky message paints a relatable Thanksgiving moment, setting the scene for subscribers to shop the online store and drive undiscounted revenue.
MATE the Label
Why We Love It:
Greats nurtured their SMS subscriber segment that hadn’t yet made a purchase with this peek at their shoes’ glowing reviews. The brand highlighted their loyal customers’ positive insights, knowing the outside opinions may better resonate with this less-engaged segment. And with the convenient link to shop, these subscribers could finally take that next step...in a brand new pair of shoes!
Greats
Why We Love It:
Emma Sleep announced their Boxing Day sale two days early, on Christmas Eve, to maximize engagement and revenue from the promotion. Their playful message encouraged customers to "get ahead of Santa" and take advantage of the major discount, plus free shipping.
Emma Sleep
Why We Love It:
Birdies —the footwear brand known for their Instagram-famous flats—uses text messaging to introduce new products, like vegan slides. By hinting at the five color options, Birdies encourages customers to click the link and see for themselves. The shoe brand kept the text short and sweet, ending with a direct link to shop the summer trend right from their mobile device.
Birdies
Why We Love It:
It’s easy to run into almost any store on Valentine’s Day and pick up a last-minute gift. But 1-800-Flowers wanted to save their customers the stress, encouraging them to plan ahead and pre-order their bouquets to arrive at the perfect time. The brand also included a discount code for shoppers to use on their purchase to help incentivize clicks and conversions.
1-800-Flowers
Why We Love It:
Third Love encouraged customers to celebrate the much-anticipated change of seasons by treating themselves to some fresh new bras. Rather than offering a discount code or other shopping incentive, the brand tapped into the annual tradition of spring cleaning. The timely message was a fun and effective way to inspire an "out with the old (bras), in the new (better ones)" mindset and drive purchases.
ThirdLove
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