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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Nourish invited their subscribers to treat themselves during International Self-Care Day with a gift-with-purchase offer. This limited-time promotion encouraged customers to indulge and practice self-care while they enjoyed some great savings on their favorite products. Both the sense of urgency and the gift offer drove immediate sales during a slower season.
Nourish
Why We Love It:
Dairy-free coffee creamer brand nutpods sends well-time abandoned cart reminders to SMS subscribers who’ve left the site before completing their purchase. The brand uses their playful brand voice in the text (“get to sippin’”) and includes an image to help remind subscribers what they’ve left behind.
nutpods
Why We Love It:
One great way to engage customers and get them to shop immediately? Create FOMO with back-in-stock alerts that announce when popular items are available for purchase again—like Ninja Kitchen did with one of their knife sets.
Ninja Kitchen
Why We Love It:
Customers were eagerly awaiting Lulu & Georgia’s anniversary sale offering 25% sitewide, and a countdown timer made it even easier for them to know exactly when to come back to the website and shop. Website visitors could become Insiders and get emails and texts to be notified of other sales or exclusive offers.
Lulu & Georgia
Why We Love It:
LATHER, a personal care brand, offered subscribers double the loyalty points on top of 25% off. Promoting a loyalty program is a great option to tap into the power of self-gifting without calling it self-gifting, because customers can save up their points for a special gift or perk in the future. These memberships are a great way to strengthen customer loyalty, increase lifetime value, and reaffirm the value your brand offers customers.
LATHER
Why We Love It:
La Colombe Coffee Roasters sent a text to subscribers to let them know their bestselling coffee and cold brews are available in bulk sizes. This is an effective strategy to help subscribers learn more about your brand and encourage them to make a purchase, without having to provide a discount or special offer.
La Colombe Coffee Roasters
Why We Love It:
Keranique celebrated their new subscribers—who opted in through a Valentine’s Day-themed Text-to-Join—with a triggered welcome message offering early access to their site-wide sale. The day-of reminder encouraged the VIP segment to treat themselves to their favorite hair care products.
Keranique
Why We Love It:
Kat the Label AU texted their loyalty program members with an exclusive treat for the Easter holiday. They used their program’s initials, Sunday Society, in the promo code to make it easy to remember and use on the website. They also kept up an air of mystery as they didn’t spoil what the Easter treat was and encouraged customers to claim the secret offering to find out.
Kat the Label AU
Why We Love It:
Hikerkind texted subscribers ahead of the 4th of July holiday with some engaging, non-promotional content. If subscribers didn’t know what to do over the holiday, Hikerkind had a guide just for them that detailed five overnight hikes they might be interested in.
Hikerkind
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