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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Baked by Melissa encouraged customers to purchase their party-ready 100 packs by the shipping deadline, to get them in time for their 4th of July weekend celebrations. By letting people know they only had a few hours left to order—and including an incentive—the brand created a sense of urgency for people to click-through and shop immediately.
Baked by Melissa
Why We Love It:
Astrid and Miyu offered to help subscribers find the perfect plus one for any upcoming summer weddings. And it was in the form of pearl jewelry. They linked directly to a curated collection of bridal-inspired looks and jewelry. The image showcased a variety of necklaces, bracelets, and rings to help steer subscribers down the right path of what they needed to shop for.
Astrid & Miyu
Why We Love It:
Wayback Burgers couldn’t skip celebrations for National Cheeseburger Day and texted subscribers letting them know about a one-day-only BOGO offer. This campaign was timely for any foodies looking to honor the holiday and save while doing so. Another plus? Without needing a coupon code, the offer was easy to act on.
Wayback Burgers
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Why We Love It:
Tiny Organics invited their SMS subscribers to join their “Tiny Club” Facebook community for a live meditation event. Knowing that many of their subscribers are busy mothers themselves, this live event was a great way to celebrate them and strengthen their supportive brand community.
Tiny Organics
Why We Love It:
Stitch Golf sent this SMS message to address the talks of tariffs, and how for the time being they would not be raising their prices. Should subscribers wish to act now they could visit the shop and secure their favorite products at the current unaffected prices. This message had a personal touch, being from the CEO and providing transparency into their operations.
Stitch Golf
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to send subscribers an invitation to purchase a ticket for a one-hour virtual Zoom class. They created a sense of urgency in their CTA (“BOOK BEFORE WE SELL OUT!”), an effective tactic to drive immediate action.
Sloomoo Institute
Why We Love It:
Fast casual restaurant Rubio’s texted subscribers over Labor Day with an offer to earn double points as rewards members. By including a link for easy sign-up, they made sure any subscribers who weren’t already members could take advantage of the special offer, too. The message encouraged subscribers to relax during the Labor Day weekend by letting Rubio’s cook for them.
Rubio's
Why We Love It:
Omaha Steaks made it clear that their steak sale was not an April Fools’ Day prank. It was a legitimate sale and subscribers would be foolish if they didn’t place an order—especially since they could get free shipping too. The image in this MMS pulls double duty as it shows the steaks that are on sale instead of just naming them in the message and clearly displays pricing.
Omaha Steaks
Why We Love It:
Ole Henriksen used their SMS channel to host a weekly educational skincare series (#ThirstyThursday). At the start of summer, the skincare brand used geotargeting to send a heat remedy tip to their SMS subscribers located in warmer areas of the US. The message ended with a direct link for subscribers to learn more and shop the mentioned product.
Ole Henriksen
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