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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Mercato sent this SMS message ahead of Memorial Day to remind subscribers to get any last-minute BBQ dishes or items before the holiday. Whether subscribers needed meats, veggies, or seafood, Mercato would make last-minute shopping easy so customers could focus on their celebrations and honoring our heroes.
Mercato
Why We Love It:
Maker Wine texted subscribers to invite them to an online and exclusive event. These free meet the Maker virtual events provide a peek behind the scenes of how their favorite wines are crafted and builds a sense of community. It’s a fun, engaging way to educate customers about the products, and hopefully encouraged customers to re-order now that they know more about the product and how they’re made.
Maker Wine
Why We Love It:
Maker Wine tapped into the popular Wordle craze with a “Wine-dle” challenge for their SMS subscribers. Once completing the puzzle and responding with the correct answer, the brand used Attentive’s Two-Way Journeys™ to automatically respond with their new wine launch and “secret” product page link. The gamified strategy and conversational experience delighted the SMS community of wine enthusiasts, making them feel more connected with the brand.
Maker Wine
Why We Love It:
Luna Grill reminded subscribers to treat mom to a Mediterranean escape by dining at one of their locations. They incentivized subscribers to stop in and pick up a $50 gift card by adding a $10 bonus card. This strategy provides customers with the immediate value of the gift card, and encourages them to return and spend more than the bonus gift card’s value.
Luna Grill
Why We Love It:
Kodiak Cakes sent subscribers an educational SMS message sharing a fun, festive recipe perfect for Cinco de Mayo fiestas—their guacamole waffle bites. Rather than launching a sale, the brand opted to share an easy (and delicious) appetizer anyone would want to serve at an upcoming summer party.
Kodiak Cakes
Why We Love It:
Apparel brand Johnnie-O got in on the Cinco de Mayo celebrations by promoting a festive Avocado Print Polo that would perfectly match the party vibes. Stylish subscribers could shop this item and find other fun prints for their upcoming summer holidays. The campaign was well-timed for the occasion and didn’t require discounting or special offers to encourage subscribers to check out the print.
Johnnie-O
Why We Love It:
Have Some Fun Today celebrated women by offering an amazing deal of 40% off sitewide. Subscribers could treat themselves to something new right now, honor the work done by the women of the generation before them, or inspire the next generation with the perfect gift. It was a nice reminder for subscribers about the month-long holiday and offered an affordable way to recognize the impactful women in their subscribers’ lives.
Have Some Fun Today
Why We Love It:
FITAID perfectly timed this SMS send as new customers were probably close to running out of the product they recently purchased. It was time to restock, and time to take advantage of an SMS-exclusive coupon to help subscribers save. This incentivized immediate purchases and fostered a sense of loyalty as FITAID is on top of knowing when it’s time to re-order before customers run out of their favorite products.
FITAID
Why We Love It:
Erin Condren aligned their SMS campaign around the annual tradition of spring cleaning and recommended spring products that would help subscribers declutter, organize, and streamline their lives. The timely message tapped into the feelings subscribers have of wanting to be more organized and prioritizing spring activities, and would inspire them to purchase all their spring cleaning essentials from Erin Condren.
Erin Condren Design
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