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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Blenders Eyewear surely made website visitors’ eyes widen with their countdown timer sign-up unit that was counting down to a new drop. New subscribers would get first access to the latest eyewear collection and they would get a discount code for 15% off their next order. Talk about a win-win. With the right tracking in place, Blenders Eyewear would be able to better personalize SMS messages with product recommendations or retargeting campaigns.
Blenders Eyewear
Why We Love It:
Instead of promoting a flash sale, Beis aligned their SMS message with Labor Day by inviting subscribers to check out their selection of work bags, tapping into seasonal transitions.
BEIS
Why We Love It:
Victoria’s Secret used SMS to bridge the gap between digital and physical by texting subscribers and telling them about an in-store exclusive offer. Not only could subscribers save on select beauty items, they’d also get a buy two get one free deal by going to their nearest store. Not only would this drive foot traffic to their stores, but chances are this deal increased AOV as customers browsed inventory in person.
Victoria's Secret
Why We Love It:
Uncommon Goods sends triggered price drop messages to subscribers when items they’ve browsed or added to cart recently go on sale. By using SMS to share the “BEST” news, their subscribers can grab the items at a lower price (and before they’re gone) right from their phones.
Uncommon Goods
Why We Love It:
True Religion used segmentation in their Labor Day strategy to target subscribers who recently added an item to their cart. By pairing the cart abandonment message with their sitewide Labor Day sale, True Religion incentivized these high-intent subscribers to shop without having to offer additional discounts.
True Religion
Why We Love It:
Country artist Tim McGraw used text messaging to promote his new MCGRAW MACHINE HITS and an offer to pre-order to get an instant download of one of his new tracks. As a personal channel, text messaging provides an effective way for artists to directly engage with their biggest fans while also driving sales.
Tim McGraw
Why We Love It:
Back-to-school isn't just about students. It's also time for teachers to shop for essentials. The Happy Planner used SMS marketing to announce a new collection with a 25% off sitewide sale, reminding subscribers that they’ll save more when they buy more.
The Happy Planner
Why We Love It:
The Frye Company used a countdown timer sign-unit to let website visitors know their Semi-Annual Sale Event was coming up. If you were a new subscriber, you’d be alerted to shop the sale and save an additional 10% on your first purchase.
The Frye Company
Why We Love It:
Splendid built anticipation for their collaboration with Mary Lawless Lee by letting potential subscribers know they’d get notified as soon as it dropped if they subscribed to SMS. Existing subscribers could text Splendid with the keyword MARY to be added to the waitlist. This strategy grew brand awareness by tapping into the collaborator’s audience to scale the brand’s owned SMS channel.
Splendid
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