Resources
/
Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
ELEMIS gave VIPs access to the Labor Day sale a day early so loyal customers could get their items before they sold out. They also got 25% off everything on the site. The brand can track how people use promo codes to see if regular shoppers use these benefits. They can also test other benefits like a free gift or free shipping.
ELEMIS
Why We Love It:
ELEMIS resolved to help customers with their skincare routines by offering a free travel-sized cleanser with every full-sized cleanser purchase. This SMS campaign hits two common New Year's resolutions at once: improving healthy habits and traveling more. Whether at home or halfway around the world, ELEMIS made sure their customers looked their best.
ELEMIS
Why We Love It:
Diamond Nexus sent this SMS message to celebrate prom season and all the glitz and glamor that comes with it. But they didn’t want subscribers breaking the bank to find the perfect accessory and linked them to affordable jewelry that would complement any prom dress.
Diamond Nexus
Why We Love It:
Color Wow rewarded their SMS community with early access to shop their collaboration with celebrity stylist, Chris Appleton. Since their audience of haircare enthusiasts likely associate the collaborator with the iconic glossy hairstyles he creates, they were excited to see what they teamed up to design. With the bonus best-selling comb, the brand made their subscribers feel special and in-the-know.
Color Wow
Why We Love It:
CALPAK customers were already primed for finding deals on Prime Day, but instead of directing customers to Amazon, the brand ran an exclusive sale on their website, enticing customers with a limited-time offer of $20 off a purchase of $150. Customers still got a prime discount but could shop exclusive items on CALPAK’s site. By purchasing directly from the site, CALPAK could then re-engage these customers later with post-purchase or customer loyalty campaigns.
CALPAK
Why We Love It:
Two weeks before Father's Day, CALPAK directed their subscribers to a curated page on their website with products “for every father figure” to help anyone who might be struggling to find the right gift. The brand also encouraged shoppers to text them back directly with any questions, and used Attentive Concierge™ to offer personalized assistance to anyone who needed it.
CALPAK
Why We Love It:
The official store of Bruce Lee texted subscribers about new limited edition stamp and postcard sets. They ended the message with a clear call to action to “Get yours here” and a direct link to the new product. They also included an image with the text message that gave a sneak peek of some of the new stamps, a great way to give subscribers a preview and drive more immediate action.
Bruce Lee
Why We Love It:
Brooks Brothers encouraged SMS subscribers to stock up on summer wardrobe essentials with their “3 for $169” shirt offer. They sent a series of text reminders leading up to Memorial Day, retargeting them to the subscriber segment that didn’t engage with the initial announcement. Since Memorial Day sales usually last just a few days, this flash sale and limited-time strategy tapped into the holiday’s shopping trends.
Brooks Brothers
Why We Love It:
Boston Proper, a clothing retailer, enticed new subscribers with VIP access and 20% off their Memorial Day sale. With the countdown timer sign-up unit only having hours or minutes left, it created a sense of urgency for subscribers to enroll if they wanted the benefits of exclusive early access. They also used an element of social proof and scarcity by showing how many other people had already signed up for VIP access.
Boston Proper
We couldn’t find what you’re looking for
Let's give this another try by selecting different filters
Bring your best marketing ideas to life
Connect with one of our platform experts to find the best solution for your business
