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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
ChocZero helped SMS subscribers customize their Father’s Day presents by creating their own gift tins. The step-by-step text message format emphasized how easy (and fun!) it was to build their own perfect tin. ChocZero’s strategy is a great example of letting subscribers build their own gift, instead of taking a one-size-fits-all approach.
ChocZero
Why We Love It:
Leverages timely player recognition to drive game attendance is something the Vegas Golden Knights excel at. Leading with “ICYMI” creates immediacy and taps into fans’ desire to stay informed, while highlighting Jack Eichel as the NHL’s First Star of October adds credibility and excitement. Spotlighting a marquee player builds star power and gives fans a compelling reason to attend. By connecting the achievement to an upcoming home stand and including a direct link, the team seamlessly turns news into action, encouraging fans to see #9 and the Golden Knights live while momentum is hot.
Vegas Golden Knights
Why We Love It:
Thread Wallets texted subscribers on Friday morning to let them know their Black Friday sale had officially started. The chance to save up to 60% off their purchase enticed subscribers to start shopping the sale immediately. The next day, Thread Wallets followed up with subscribers who hadn’t made a purchase yet to remind them about the big sale.
Thread Wallets
Why We Love It:
Tarte greeted Cyber Monday shoppers with an SMS sign-up form letting them know about their 40% sitewide promotion. Rather than giving new subscribers an additional discount on top of their existing sale, Tarte encouraged them to opt in to get text messages about future launches and promotions.
Tarte
Why We Love It:
Slowtide understood that the holidays are a sensitive time for some. To honor this, they offered the option to opt out of seasonal campaigns and content. The brand prompted subscribers to reply “PAUSE” if they wanted to be excluded. This two-way flow helped Slowtide show they're committed to delivering the best and most comfortable experience for each subscriber.
Slowtide
Why We Love It:
Shoney’s drove traffic to their restaurants by promoting the Mother’s Day Food Bar to their engaged SMS subscribers. They delighted subscribers with the free pie incentive, building excitement with a mouthwatering graphic. This experiential promotion stood out and inspired subscribers to spend time and enjoy a special treat with the moms in their lives.
Shoney's
Why We Love It:
Schoolhouse led subscribers through a quick conversational journey to find the perfect gift guide based on who they were shopping for (themselves or a friend). After answering a couple of questions, Schoolhouse shared a curated list of ideas—from quilts and clocks, to hosting bestsellers.
Schoolhouse
Why We Love It:
Olive & June updated their cart abandonment reminder to include their Cyber Week 25% off discount. Even though the brand didn’t offer an additional discount, reminding subscribers of their sale, and that their “next mani is waiting” was a compelling way to convert these high intent shoppers who just needed a little nudge to complete their purchase.
Olive & June
Why We Love It:
Magic Spoon treated their subscribers like VIPs by sharing first dibs on their Black Friday deal. Subscribers could get a free box of cereal with any order. Instead of having to manually type in a discount code to get their gift, their offer would automatically be applied to their cart.
Magic Spoon
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