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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Little Sleepies teased email subscribers with early access to Black Friday deals if they signed up for text messages. This is a perfect example of using email to promote SMS, since the brand was only giving their “text fam” early access to the sale. The email CTA button linked to a dedicated landing page, where shoppers could easily sign up for texts.
Little Sleepies
Why We Love It:
In honor of AAPI Heritage Month, Hero Cosmetics launched their limited-edition product kit collab with Polynesian artist, Shar Tuiasoa. Their product image showcased the beautiful design while also clarifying the sale details. The timely messaging (“limited time”) and code-less link prompted subscribers to “snag” the item for themselves.
Hero Cosmetics
Why We Love It:
FLOWERBX used geo-targeting to send highly relevant shipping reminders to subscribers based on their location. Two days before the shipping deadline for Valentine’s Day orders, FLOWERBX created a sense of urgency with timely messaging (“Final Call”). Since London-based customers had a later deadline, clarifying these relevant details ahead of time helped the brand avoid potential customer issues.
FLOWERBX
Why We Love It:
Curling iron brand Beachwaver knew their Australian subscribers were celebrating Cyber Monday, so they offered 50% off the limited-edition version of their most popular curling iron. They emphasized the value of the offer, so subscribers knew exactly what kind of deal to expect.
Beachwaver
Why We Love It:
Aurate dazzled their SMS subscribers with their 4th of July discount promotion. The cheeky copy (“fireworks don’t outshine you”) was a clever way to tie in their sparkling jewelry. Later, the brand followed up with subscribers who hadn’t purchased yet and reminded them that they only had 24 hours left to use the discount.
Aurate
Why We Love It:
Senreve invited subscribers to tune into their Instagram Live to get details from their founder Coral Chung on new arrivals and their Cyber Monday offer. Not only does this strategy drive engagement to the brand’s Instagram Live, but can help convert SMS subscribers into social followers, too.
Senreve
Why We Love It:
ReserveBar celebrated “National Gin & Tonic Day” with free shipping for their gin-loving subscriber segment. The brand targeted the collection promotion to subscribers that are most likely to purchase—those who have already browsed or purchased gin, or shared that they like gin in the brand’s conversational welcome flow—to ensure the promotion reached the most relevant audience.
ReserveBar
Why We Love It:
Jelly Belly celebrated National Jelly Bean Day with their SMS subscribers by extending the seasonal free shipping offer all weekend long. As a more niche holiday, many subscribers didn’t likely know about “NJBD” and were delighted by the surprise offer. The candy brand followed up with non-purchasers on Sunday, reminding them to take advantage of the limited-time deal.
Jelly Belly
Why We Love It:
Apparel brand Happy Soul Sisters celebrated Small Business Saturday with subscribers by sharing 25% off sitewide. They also offered a free tank with the first 50 orders, creating a sense of urgency to shop right away and get the extra deal.
Happy Soul Sisters
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