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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Ralph Lauren Fragrances sent a helpful “checklist” to SMS subscribers to prepare them for their big Cyber Week announcement. Since the brand had their subscribers’ attention, they used it as an opportunity to encourage them to save their contact card to help the brand show up in the main SMS inbox.
Ralph Lauren Fragrances
Why We Love It:
To help treat their furry friends, Petmate used Two-Way Journeys™ to ask subscribers what type of pet they have. Based on the responses, the brand then shared a link to the relevant gift guide. Petmate added custom attributes to subscriber profiles based on their responses, allowing them to reference this zero-party data long after the holidays.
Petmate
Why We Love It:
Oura swapped out their evergreen “Stay in the know” SMS sign-up form for a Black Friday-specific promotion. Knowing shoppers were looking for deals this season, they offered early access to $50 off their best-selling styles to new subscribers who opted in to emails and text messages.
Oura
Why We Love It:
& Other Stories gave SMS subscribers early access to shop 25% off everything for one day only. By sharing their discount with subscribers before everyone else, the brand is proving the value of being opted in to SMS, while also creating an opportunity to follow up with non-purchasers later in the week.
& Other Stories
Why We Love It:
JuneShine grew their SMS list leading up to Black Friday by teasing their exclusive holiday promotions in a seasonal sign-up unit. The brand checked that potential subscribers were over 21 by asking for their birthday before they could opt in. This sign-up strategy is also a great way to capture zero-party data, which brands can use to offer timely birthday perks or share gift recommendations based on each subscriber’s birth month.
JuneShine
Why We Love It:
Floral Street sent their SMS audience an exclusive invite to their Scentschool™ event, educating them about their sustainable products and brand values. This experiential offer helped UK subscribers feel more connected to the brand by hearing directly from founder and perfume connoisseur, Michelle Feeney. As a bonus incentive, the brand added a percent-off discount code that SMS subscribers could use right away.
Floral Street
Why We Love It:
The Indiana Pacers use a redesigned welcome journey to turn new SMS subscribers into known, engaged fans from day one. Shortly after opting in, fans are prompted to share their favorite Pacers player via an interactive text experience. Each response is captured as a first-party preference, allowing the team to immediately personalize future messaging with player-specific highlights, merchandise, and game-day content. This strategy not only deepens fan connection early in the relationship, but also equips the Pacers with rich data to deliver more relevant, timely campaigns—driving higher engagement and long-term loyalty across the season.
Indiana Pacers
Why We Love It:
The Anaheim Ducks combine fan-focused wordplay with urgency to drive quick action. The playful opener instantly connects with fans and reinforces team identity, while spotlighting an exclusive collaboration t-shirt, making the item feel special, while enforcing urgency. The Ducks make it easy for fans to grab limited-edition merch and feel like insiders on the latest team drop. This was one of their top "Item of the Game" messages in the 2025-2026 season!
Anaheim Ducks
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