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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Beauty brand Glamnetic used Small Business Saturday to thank their SMS subscribers by offering 40% off sitewide. The best part is that the brand removed friction from the shopping experience by using an auto-apply discount code. This meant the offer would be applied once the subscriber clicked the link in the text message, instead of having to manually enter a coupon code at checkout.
Glamnetic
Why We Love It:
Bob’s Red Mill shared a delicious 4th of July-inspired pie recipe with their SMS subscribers. The text message linked to the recipe on the brand’s website, where shoppers could easily add ingredients to their online cart. The brand’s stand-out seasonal promotion opted for a fun brand awareness play that both drove website traffic, and helped subscribers “wow” their party guests with the perfect treat.
Bob’s Red Mill
Why We Love It:
For Teacher Appreciation Week (the first week of May), Birdies reminded their SMS community of their efforts to support educators. To learn more about the year-round teacher discount, the footwear brand linked to a website form where subscribers can easily verify their eligibility and access the offer. This timely promotion was a great way to tap into unique marketing holidays to promote brand values.
Birdies
Why We Love It:
Accessories brand Air & Anchor shared the meaning of Small Business Saturday with subscribers, and built a deeper connection by saying how thankful they are for their customers. The brand also encouraged shoppers to support the other small or local businesses that were important to them.
Air & Anchor
Why We Love It:
When ABC Carpet & Home opened their renovated Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. Since consumers love to shop during the long Memorial Day weekend, this was the perfect opportunity to drive in-store traffic.
ABC Carpet & Home
Why We Love It:
For National Dessert Day, Whirley Pop Shop inspired their SMS subscribers to celebrate the sweet day with a glazed popcorn treat. They included a colorful image to tease their subscribers’ taste buds, and encouraged them to explore the Popcorn Glaze Set and try it out for themselves.
Whirley Pop Shop
Why We Love It:
SiO Beauty gave subscribers a “Black Friday Bonus” by including a free gift with orders of $65+. Combining this bonus offer with their 40% off sale meant shoppers could get even more bang for their buck.
SiO Beauty
Why We Love It:
MORI treated their UK SMS subscribers like VIPs by offering exclusive early access to their sleepwear sale. They included a relevant promo code (“SOFT50”) to get subscribers in the cozy mood and a direct link to the sale’s page, making it easy for subscribers to “stock up” and save.
MORI
Why We Love It:
Vegan beauty brand The Lip Bar shared 50% off sitewide with SMS subscribers to encourage them to support the small business. They leaned into their fun, empowering brand voice “it’s giving stock up, sis!” creating the feeling that subscribers were texting a friend.
The Lip Bar
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