Attentive Drives Nearly $2 Billion in Revenue for Brands in Its Best Cyber Week on Record

‍NEW YORK, December 2, 2025 – Attentive®, the AI marketing platform for 1:1 personalization redefining how brands and people connect, today announced the company's strongest Cyber Week performance in its history, helping brands drive nearly $2 billion in revenue across SMS, email, and push campaigns.

After a year of enterprise expansion, email and push investment, and platform optimization, Attentive powered more than 5.7 billion high-performing messages this Cyber Week, up 46% from last year. The platform maintained full reliability and zero downtime throughout, delivering on a promise of higher engagement, efficiency, and industry-leading performance for more than 8,000 brands during the year’s most competitive shopping moment.

“This Cyber Week proved why brands choose Attentive,” said Amit Jhawar, Chief Executive Officer at Attentive. “Real-time insight into customer intent allowed marketers to deliver precision at scale. That’s the power of AI, turning trillions of data points into personalized experiences that drive revenue.”

AI Meaningfully Shaped the Shopping Journey 

AI fully arrived for Cyber Week 2025: brands using Attentive’s agentic AI grew 2x faster than brands not leveraging AI. 

By allowing customers to send the right message with the right product to the right audience at the right time in each consumer’s preferred channel, these messages have higher engagement and drive more sales. 

“Even with shifting shopper behavior, the brands that won this Cyber Week stayed focused on relevance over reach,” said Keri McGhee, Chief Marketing Officer at Attentive. “Our customers trust Attentive to help them understand what their audiences need in the moment, and this year showed just how powerful that can be. When brands connect with intention, the results follow.”

Omnichannel Orchestration Drove Record Performance 

Brands using Attentive’s coordinated omnichannel tools saw strong gains in customer engagement and purchasing behavior.

• Record performance across channels, with 5.7 billion messages sent, marking Attentive’s highest volume and strongest results for SMS, email, and push combined.
• Revenue per brand grew sharply year-over-year, increasing 42% on SMS and 29% on email with SMS remaining as the highest growth channel for brands.
• Email saw a 4.7% increase in click-through rate and a 17% decrease in opt-out rate year-over-year.

“This BFCM was a real testament of how much focus our teams at Attentive have put into scaling our platform over the last year,” said Antonio Silveira, Chief Technology Officer at Attentive. “Personalization at scale is something everyone in our industry is aiming for, but to actually deliver on it during the most critical time of year is a different story. Our platform proved it can send 1:1 messages at scale, with zero downtime.” 

For more insights and the full data breakdown, visit the Cyber Week recap blog: https://www.attentive.com/blog/cyber-week-2025-recap

Data source: Attentive anonymized internal data from brands who partner with us, from Monday, November 24 through Monday, December 1, 2025, i.e. Cyber Week. Revenue data is based on UTC timing. Data is for all markets that Attentive operates in.

About Attentive 

Attentive® is the AI marketing platform for 1:1 personalization redefining how brands and people connect. Attentive turns messages into moments that drive action, revenue, and loyalty with powerful technology that unifies customer data, while providing the expert knowledge and unparalleled support that helps brands succeed. 

Trusted by leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s, Attentive provides mobile-first identity, smart orchestration, and enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

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