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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Big Blanket Co. used a countdown timer sign-up unit effectively to market their own gift of time for new subscribers by offering free two-day shipping. The countdown to the holidays was on, and Big Blanket Co. shoppers were guaranteed to have their gifts delivered just in time. This provided an excellent opportunity for Big Blanket Co. to better understand their customers and how far out they started shopping for holiday gifts so they can better segment their audiences next year.
Big Blanket Co.
Why We Love It:
Utz texted their subscribers ahead of Memorial Day, encouraging them to stock up on chips, dip, and other snacks for the long weekend. They included a link to their store locator in the message, so shoppers could easily find Utz near them and get everything they needed to enjoy their unofficial summer kickoff festivities.
Utz Snacks
Why We Love It:
Steinhafels—a mattress and furniture retailer–teased their Cyber Monday sale on their SMS channel. The eye-catching GIF provided details on the Bonus Buys and their limited-quantity nature. The direct link allowed subscribers to prepare their carts ahead of time, so they were ready to shop the high-demand products as soon as the sale started.
Steinhafels
Why We Love It:
Right before the New Year, Revel Nail reminded subscribers that they don’t need the holidays as an excuse to “treat yourself” by promoting their subscription option. Since customers had just gotten out of the gift-giving craze, the brand introduced a way to experience those moments of delight year-round. The subscription promotion helped nurture their new subscribers from the holidays and capture incremental revenue.
Revel Nail
Why We Love It:
Purity Coffee treated their VIPs like gold and saved them some green with their St. Patrick’s Day discounts and free shipping offer. Offering exclusive discounts to VIPs not only makes them feel valued and appreciated, but it also encourages repeat business and fosters long-term loyalty. Plus, by sharing when the deal expired, customers could shop on their timeline and still score some savings.
Purity Coffee
Why We Love It:
No Days Wasted anticipated their subscribers’ needs with a playful pre-game prep campaign. While the timely sale was sitewide, they promoted product discovery by recommending their DHM Detox as the perfect fix for the day after the celebration.
No Days Wasted
Why We Love It:
Rather than incentivizing recent shoppers to buy again right away, LIVELY's post-purchase journey focuses on keeping these customers engaged, so they want to come back later. At the end of the journey, LIVELY shares helpful educational content that teaches customers how to properly care for their intimates.
LIVELY
Why We Love It:
Eyewear retailer LensDirect text subscribers to let them know they could skip the waitlist and pre-order their new limited edition sunglasses. To further incentivize subscribers, the brand also included a 20% off coupon code to use with purchase.
LensDirect
Why We Love It:
Kodiak Cakes used their SMS channel to stand out among the sea of enticing discounts during Prime Day. The brand messaged shoppers on the first day of the event to promote their own exciting offer: 20% off their most popular bundles on Amazon. Not only did this strategy help Kodiak Cakes to get their offer in front of customers in an engaging and timely way, but it also made sure people could easily access the deal and shop right from their phones.
Kodiak Cakes
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