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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
House of Lashes uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. When a shopper enters the brand’s site, they can click the colorful wheel to win a percent-off reward. To claim their offer, shoppers are prompted to opt in to both email and texts. The gamified experience is an interactive way to engage shoppers and drive sign-ups for both channels.
House of Lashes
Why We Love It:
Gounds & Hounds texted subscribers wishing them a happy Earth Day. They shared not only a link to a great sale, but also shared how their eco-friendly business practices and organic coffees keep the earth beautiful every day. Their call to action was to shop the sale and support the brand and their initiatives that help protect the only planet that has pups.
Grounds & Hounds
Why We Love It:
Every Man Jack invited their SMS subscribers to give back while saving money through their Giving Tuesday campaign. While this promotion ushered in the brand’s “12 Days of Deals,” they prioritized supporting the cause in their CTA to “give a box.” The seasonal campaign was a great way to bring awareness to the brand’s charitable efforts while driving Cyber Week revenue.
Every Man Jack
Why We Love It:
To celebrate Galentine's Day, ELEMIS encouraged customers to treat their besties—and themselves—to some luxurious skin and body care products. The free gift with purchase offer added an extra layer of excitement for shoppers. But it was also a creative way for ELEMIS to drive both sales and word of mouth.
ELEMIS
Why We Love It:
Medical footwear brand Clove used conversational texting in their welcome flow to personalize each subscriber’s experience and help them choose the perfect pair of Cloves. New subscribers were prompted to reply with the number (e.g. 1) that corresponds with their favorite coffee drink. Then, they received a triggered response with a specific recommendation and direct link to the product page. For future messages, Clove created segments with these responses based on the subscribers’ preferences.
Clove
Why We Love It:
Talia di Napoli encouraged subscribers to hand off the party catering with their artisanal frozen pizzas. They highlighted the pizza’s quality with a reminder of the brand’s story (“from the wood-fired ovens of Naples“) and a mouthwatering image. By showcasing how their products make for the perfect party food, they drove larger orders while making it easier for subscribers to tackle gametime.
Talia di Napoli
Why We Love It:
Solo Stove opted for MMS to promote the launch of their new tabletop fire pit, Mesa. They knew imagery was key, since it was so different from their other products. It's smaller, has a shorter burn time, and comes in a variety of colors to match peoples' style or aesthetic. By showing off Mesa's uniqueness, Solo Stove got their subscribers' attention and drove sales right away.
Solo Stove
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail launched a new collection, Postcards from Provence, and used text messaging to give exclusive first access to their segment of “Powder Perfectionist” loyalty members. By letting their VIP customers shop before anyone else, the brand created excitement around the new collection while making their subscribers feel valued. The instantaneous nature of text messaging made it the ideal channel for promoting a new, limited edition collection.
Revel Nail
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail helped SMS subscribers celebrate Galentine’s Day by giving them early access to their seasonal sale. The brand used excitement-inducing language (“Start celebrating!”) in their text message. They also provided a seasonally-relevant discount code (“GDAY2021”) that subscribers could use at checkout to receive their 20% off discount.
Revel Nail
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