TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
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Why We Love It:

Justice launched their “Days of Deals” campaign in early November to get a head start on seasonal revenue. Any subscriber who responded with “DEALS” was instantly added to a custom segment using Two-Way Journeys™, allowing Justice to share cheerful daily offers with this VIP group.

Justice
Why We Love It:

JuneShine grew their SMS list leading up to Black Friday by teasing their exclusive holiday promotions in a seasonal sign-up unit. The brand checked that potential subscribers were over 21 by asking for their birthday before they could opt in. This sign-up strategy is also a great way to capture zero-party data, which brands can use to offer timely birthday perks or share gift recommendations based on each subscriber’s birth month.

JuneShine
Why We Love It:

UVé Beauty promoted their “12 days of UVé” campaign with a digital scavenger hunt. They infused their friendly brand voice and personalized the invitation with the subscriber’s first name. This interactive game helped subscribers learn more about the brand’s digital channels, and encouraged them to follow their social accounts for more engaging experiences in the future.

UVé Beauty
Why We Love It:

To help treat their furry friends, Petmate used Two-Way Journeys™ to ask subscribers what type of pet they have. Based on the responses, the brand then shared a link to the relevant gift guide. Petmate added custom attributes to subscriber profiles based on their responses, allowing them to reference this zero-party data long after the holidays.

Petmate
Why We Love It:

Baked by Melissa launched their new gifting feature to their SMS audience just in time for holiday shopping. They shared a simple description of how to add multiple addresses, positioning themselves as a one-stop-cupcake-shop where subscribers could cross off their entire shopping list.

Baked by Melissa
Why We Love It:

Slowtide understood that the holidays are a sensitive time for some. To honor this, they offered the option to opt out of seasonal campaigns and content. The brand prompted subscribers to reply “PAUSE” if they wanted to be excluded. This two-way flow helped Slowtide show they're committed to delivering the best and most comfortable experience for each subscriber.

Slowtide
Why We Love It:

After customers opted in to SMS on Farmacy Beauty’s seasonal sign-up unit, the brand welcomed new subscribers with a “Black Friday Prep Checklist.” The simple list promoted the brand’s loyalty program (“The Hive”) and TikTok account. They also encouraged subscribers to start adding items to their cart, so they could check out as soon as the deals dropped.

Farmacy Beauty
Why We Love It:

Personal care brand InstaNatural kept their Cyber Week sale momentum going by reminding SMS subscribers to celebrate Small Business Saturday with 25% off their site. Instead of creating an additional discount on top of their sitewide sale, InstaNatural repromoted their BFCM offer code. This is a great strategy for driving continued engagement and excitement throughout the week, without adding new discounts or offer codes for each day.

InstaNatural
Why We Love It:

Female-founded footwear brand beek encouraged their subscribers to shop small by sharing 15% off sitewide. The brand made the text message feel extra personal by including a sign-off from their two founders (“xx Birgit and Kenna”). They ended with an equally personal call to action to “shop our favorites” with a link to their founders favorites collection.

beek
Why We Love It:

Beauty brand Glamnetic used Small Business Saturday to thank their SMS subscribers by offering 40% off sitewide. The best part is that the brand removed friction from the shopping experience by using an auto-apply discount code. This meant the offer would be applied once the subscriber clicked the link in the text message, instead of having to manually enter a coupon code at checkout.

Glamnetic
Why We Love It:

To celebrate Small Business Saturday with SMS subscribers, clothing brand Wolven emphasized how every purchase made supports their mission. This is a great example of how to honor the holiday by sharing your brand’s mission and encouraging subscribers to shop without offering an additional discount (since they already had an ongoing sale).

Wolven
Why We Love It:

The day before Halloween, Splash Wines treated their mobile audience with an invitation to shop their punny “Hallo-WINE Spooktacular” sale. They grabbed customers’ attention with a vibrant GIF, building anticipation around the seasonal perk. The wine subscription service shared the sale details and direct link for subscribers to curate a case of their favorites.

Splash Wines
Why We Love It:

On National Coffee Day, YSL Beauty promoted their coffee-scented Black Opium Eau De Parfum to their SMS subscribers. For one day only, the brand offered a product accessory and mini version with purchase of the larger bottle. The seasonal image highlighted the key ingredient and elegant packaging, inspiring subscribers to click the link and learn more.

YSL Beauty
Why We Love It:

Raw Jūce drove both in-store traffic and app downloads by offering a free cold brew on National Coffee Day. They invited subscribers to claim their reward with limited-time messaging (“today only”). Not only did their SMS campaign drive foot traffic, the brand also encouraged the mobile audience to discover new products and in-app offers.

Raw Jūce
Why We Love It:

Wren + Glory saw National Coffee Day as the perfect opportunity to brew up some buzz for their new coffee mugs. The brand sent the early access offer to their engaged segment of subscribers—those who’d interacted with their text messages before—and subscribers who’d recently opted in for SMS.

Wren + Glory
Why We Love It:

Coffee Beanery celebrated National Coffee Day by giving their SMS subscribers early access to their limited-time sale. The vibrant GIF highlighted one of the brand’s best-selling bagged coffees and emphasized the promo code details. Customers could instantly use the relevant promo code for 29% off—a clever tie-in to the September 29 event.

Coffee Beanery
Why We Love It:

Harold Home converted Labor Day shoppers into subscribers by offering a free mug with purchase after they opted in for emails and texts. The brand customized their mobile sign-up unit specifically for Labor Day to stand out to visitors around the large shopping weekend.

Harold Home
Why We Love It:

FindItParts’ post-purchase message series rewards customers at key points in their shopping journey. The exclusive discount (“VIP10”) helps subscribers feel special and encourages them to return to the brand’s site for their future auto-part needs. The triggered message’s direct link to leave a review consistently drives new product reviews, helping other shoppers discover their perfect fit.

FindItParts
Why We Love It:

Rastelli’s tied in their final “Summer Freeday” campaign with timely Labor Day offers. The brand was looking out for their customers’ delivery needs, reminding them to order now to receive their order in time for the long weekend. They included a mouth-watering GIF, showcasing the grill-ready products and BBQ party inspiration.

Rastelli's
Why We Love It:

Wine Spies checked that their potential SMS subscribers were over 21 by asking for interested shoppers’ birthdays before they could opt in. They collected zero-party data with the sign-up unit on their website, which they could use for birthday offers and reminders in the future. The messaging specified the values of the deal ($55 Pinot for $1) and teased their SMS channel’s exclusive offers.

Wine Spies
Why We Love It:

Three Spirit introduces new subscribers to their SMS channel’s many perks in their welcome journey. The brand uses Two-Way Journeys™ to let new subscribers customize their SMS experience by replying with a keyword aligned with their interest—like product education, social media, and 1:1 support with Attentive Concierge™.

Three Spirit
Why We Love It:

Unique Vintage launched a vacation giveaway to reward their highly engaged SMS audience. The brand promoted the giveaway and text code with a landing page targeted to existing SMS subscribers on their website. Once subscribers texted the secret code (“VACAY”), the brand instantly entered them in the contest and responded with more details via Two-Way Journeys™.

Unique Vintage
Why We Love It:

FindItParts invited their engaged SMS audience to join their loyalty program. The simple graphic stood out to subscribers and emphasized the seamless rewards process. And because SMS subscribers are likely repeat customers and interested in deals, they’re the perfect audience to invite to join the program.

FindItParts
Why We Love It:

GUESS positioned their SMS channel as a go-to resource for vacation shopping with conversational text messaging. The brand used Two-Way Journeys™ to send personalized product recommendations based on the subscriber’s travel destination. As customers were preparing for summer travels, the brand tapped into this timely opportunity to build engagement.

GUESS
Why We Love It:

Bokksu uses a checkout abandonment reminder to encourage high-intent subscribers to complete their orders. 24-hours after a subscriber exits the checkout process before completion, the brand nudges them with this customized reminder—and includes an extra discount. They personalize the message with the name of the product the subscriber had in their cart, and include a direct link to pick up where they left off.

Bokksu
Why We Love It:

L’Occitane captures zero-party data from the get-go by collecting subscriber names in their 2-in-1 sign-up experience. By asking shoppers to enter their name while opting in for emails and texts, the brand can personalize their future messages throughout the customer journey.

L'Occitane
Why We Love It:

Garage used a sophisticated segmentation strategy to deliver customized browse abandonment reminders to their French Canadian audience. The brand first segmented the Journey’s audience by language, creating both French and English message options. They then sent a message with a tie-in to their summer sale to their segment of subscribers who had viewed the sales page, driving action from these high-intent subscribers and maximizing seasonal revenue.

Garage
Why We Love It:

Birkenstock cross-promoted their membership program with a limited-access offer for their loyalty members. The footwear brand sent the message to all subscribers, enticing them to sign up to access the program’s exclusive perks. These membership sign-ups helped the brand collect valuable data—like email addresses and birthdays—to personalize the customer experience across channels.

Birkenstock
Why We Love It:

Snowboarding brand Burton tapped into their industry’s unique marketing moments with their “End of Season Sale” campaign. They A/B tested whether to include discounts or the sale deadline in their messaging, seeing which limited-time strategy drove the most engagement with the SMS audience. The brand included an action-packed GIF to showcase the discounted items and drive subscribers to shop the sale while it lasts.

Burton
Why We Love It:

Chamberlain Coffee used text messaging to announce their new Chocolate Covered Beans to their audience. They included a delectable image and product description, giving subscribers a taste of what to expect. The direct link made it easy for subscribers to learn more about their snacks, and let the brand track who clicked the URL so they could segment future non-coffee product campaigns.

Chamberlain Coffee
Why We Love It:

NordicTrack drove engagement with their SMS audience by sending a “special offer” campaign celebrating Canada Day. The unique free dumbbell incentive stood out to subscribers, and encouraged them to discover the different ways to use the products to reach their summer fitness goals.

NordicTrack
Why We Love It:

ShearComfort scaled their SMS and email lists leading up to the holidays with a unique $500 giveaway incentive in their sign-up experience. While the brand was already using the giveaway strategy, they added a seasonal twist with winter imagery to capture the shopper’s eye. The VIP messaging (“first to know”) teased the channel’s exclusive discounts, encouraging shoppers to come for the giveaway and stay for the deals.

ShearComfort
Why We Love It:

Helix Sleep celebrated post-party rest by giving their SMS subscribers early access to their 4th of July Sale. The brand teased some of the ultra-plush products that shoppers can find on sale with the attached image. This was a great way to tie-in seasonal trends, and drive revenue around a less-common shopping weekend.

Helix Sleep
Why We Love It:

Bobo’s edited their SMS sign-up unit to reflect their special 4th of July snack sale. Because the holiday was likely top-of-mind for shoppers, this on-theme sign-up unit stood out from other websites, and caught the eye of seasonal shoppers.

Bobo’s
Why We Love It:

Brio texted subscribers a surprise 4th of July flash sale alert. The flashing GIF grabbed subscribers’ attention, and the timely messaging (“48 hours only”) encouraged them to act fast before it was too late. The brand ended the text message with a bang by letting shoppers know it was their last big sale of the summer.

Brio
Why We Love It:

Alala sent their VIP segment of subscribers—those who’ve spent a certain dollar amount with the brand—exclusive access to shop their 4th of July sale before everyone else. Instead of sharing a code the subscriber would have to enter manually, they included a dynamic link that would automatically apply the discount at checkout.

Alala
Why We Love It:

Knowing 4th of July celebrations often center around cookouts and barbecues, Melt Shop encouraged subscribers to get their delivery orders scheduled ASAP. By doing so, they could be the MVP party hosts, while the restaurant would “take care of the rest.” Not only did Melt Shop position themselves as helpful, but they also drove revenue ahead of the busy holiday.

Melt Shop
Why We Love It:

Function of Beauty texted customers who had an existing product subscription and encouraged them to add another. The 10% off discount combined with a free travel set was a great incentive to try another product. After clicking the text message link, subscribers could choose new products, take the quiz to customize it to their needs, and start their new subscription.

Function of Beauty
Why We Love It:

Bob’s Red Mill shared a delicious 4th of July-inspired pie recipe with their SMS subscribers. The text message linked to the recipe on the brand’s website, where shoppers could easily add ingredients to their online cart. The brand’s stand-out seasonal promotion opted for a fun brand awareness play that both drove website traffic, and helped subscribers “wow” their party guests with the perfect treat.

Bob’s Red Mill
Why We Love It:

Aurate dazzled their SMS subscribers with their 4th of July discount promotion. The cheeky copy (“fireworks don’t outshine you”) was a clever way to tie in their sparkling jewelry. Later, the brand followed up with subscribers who hadn’t purchased yet and reminded them that they only had 24 hours left to use the discount.

Aurate
Why We Love It:

Frisch’s celebrated the 4th of July with SMS subscribers by sharing their special Big Boy Bundle promotion. The restaurant included the time frame during which subscribers could take advantage of the deal, and let them know they could order it for carry out or drive thru.

Frisch's
Why We Love It:

MUJI used a sophisticated segmentation strategy in their series of Father’s Day reminders, driving seasonal revenue throughout the month. Before the holiday, the brand texted their curated gift guide to all subscribers. On Father’s Day, MUJI sent another campaign to their segment of subscribers who hadn’t shopped the sale yet to further incentivize non-purchasers, and drive last-minute holiday revenue.

MUJI
Why We Love It:

Living in Yellow shared a roundup of 15+ gift ideas to inspire SMS subscribers’ Father’s Day shopping lists. The timely reminder (“only two weeks away”) created some urgency for subscribers to check out the list and get their gift in time. This non-promotional strategy positioned Living in Yellow as a helpful resource, and encouraged subscribers to explore more of the brand and their related content.

Living in Yellow
Why We Love It:

ChocZero helped SMS subscribers customize their Father’s Day presents by creating their own gift tins. The step-by-step text message format emphasized how easy (and fun!) it was to build their own perfect tin. ChocZero’s strategy is a great example of letting subscribers build their own gift, instead of taking a one-size-fits-all approach.

ChocZero
Why We Love It:

Boot Barn drove same-day holiday revenue by sharing their last-minute gifting options via SMS. On the morning of Father’s Day, the retailer used the timely moment to highlight their unique “Same-Day Gift Delivery” service for local shoppers. The brand also featured their e-gift cards for subscribers who weren’t eligible for local delivery, or who wanted to let the giftee choose their own item.

Boot Barn
Why We Love It:

Winky Lux takes advantage of Attentive Concierge™ to build custom subscriber experiences. Since the subscriber may be used to impersonal, standardized responses from other brands’ website chat bots, this human-to-human conversation was a delightful surprise. The brand was then able to help guide their shopping experience by sharing a product recommendation and answering the subscriber’s question.

Winky Lux
Why We Love It:

Decor Steal uses Attentive Concierge™ to seamlessly solve subscribers’ questions. When a subscriber reached out with a payment concern, the brand quickly reassured them that they’re on it and began the process to remedy any issues. Not only did the conversation help the subscriber feel supported, it also helped the brand close the CX ticket faster and strengthen the customer relationship.

Decor Steals
Why We Love It:

Bliss educates subscribers on their products using Attentive Concierge™ to answer each subscriber’s questions. In this quick exchange, the brand shared specific product details to alleviate the subscriber’s concerns. While the product may be a one-size-fits-all solution, the human-to-human interaction created a personalized and elevated experience for the individual subscriber.

bliss
Why We Love It:

Terez positions their SMS channel as a helpful resource for customer questions with Attentive Concierge™. In this enthusiastic exchange, the brand encouraged the new subscriber to complete their first purchase by reminding them of their welcome discount. They infused their friendly brand voice (“shoot me a text”) in the personalized response, making the subscriber feel welcome to reach out in the future.

Terez
Why We Love It:

Skull Shaver incorporates Attentive Concierge™ into their cart abandonment flow to address any purchase barriers for high-intent subscribers. In this 1:1 conversation, the helpful agent offered the subscriber a 10% discount, and asked if there was anything they needed help with. This irresistible offer invites subscribers to engage with the brand through the personalized, conversational resource.

Skull Shaver
Why We Love It:

Liverpool Los Angeles offers 1:1 customer support by using Attentive Concierge™ in their browse abandonment strategy. In this two-way exchange, the brand confirmed they were still selling the item the subscriber was looking for, and shared a link to the collection. If a subscriber is having trouble finding a product on their own, this timely touchpoint is the perfect opportunity to share personalized recommendations and encourage conversions.

Liverpool Los Angeles
Why We Love It:

Utz Snacks rewarded their Centennial Club members with free shipping for National Potato Chip Day. The descriptive GIF highlights the benefits of the SMS club, while also showcasing some of the snacks members can get with their VIP perks. This national day is a big deal for the snack brand, and is the perfect opportunity to engage with their most loyal customers.

Utz Snacks
Why We Love It:

Jelly Belly celebrated National Jelly Bean Day with their SMS subscribers by extending the seasonal free shipping offer all weekend long. As a more niche holiday, many subscribers didn’t likely know about “NJBD” and were delighted by the surprise offer. The candy brand followed up with non-purchasers on Sunday, reminding them to take advantage of the limited-time deal.

Jelly Belly
Why We Love It:

For National Dessert Day, Whirley Pop Shop inspired their SMS subscribers to celebrate the sweet day with a glazed popcorn treat. They included a colorful image to tease their subscribers’ taste buds, and encouraged them to explore the Popcorn Glaze Set and try it out for themselves.

Whirley Pop Shop
Why We Love It:

Four Sigmatic celebrated National Mushroom Day by announcing their new ground coffee products to SMS subscribers. Since mushrooms are a key element in the brand’s best-selling drinks, this unique holiday call-out brought attention to the brand’s ingredients and new products.

Four Sigmatic
Why We Love It:

Color Wow rewarded their SMS community with early access to shop their collaboration with celebrity stylist, Chris Appleton. Since their audience of haircare enthusiasts likely associate the collaborator with the iconic glossy hairstyles he creates, they were excited to see what they teamed up to design. With the bonus best-selling comb, the brand made their subscribers feel special and in-the-know.

Color Wow
Why We Love It:

After migrating to a new SMS program with Attentive, Jean Patrique gave their existing subscribers a taste of the perks to come with this new channel experience. They teased upcoming strategies (“freebies”) and linked to their “JP’s Recipes” page, where users can find dish inspiration and recommended products. This migration check-in helped keep retain loyal subscribers and built excitement around their channel’s new capabilities.

Jean Patrique
Why We Love It:

FLOWERBX used geo-targeting to send highly relevant shipping reminders to subscribers based on their location. Two days before the shipping deadline for Valentine’s Day orders, FLOWERBX created a sense of urgency with timely messaging (“Final Call”). Since London-based customers had a later deadline, clarifying these relevant details ahead of time helped the brand avoid potential customer issues.

FLOWERBX
Why We Love It:

Yours Clothing recognizes that their engaged SMS audience wants to be the first-to-know when their favorite products are back in stock. So, they reached out directly to their subscribers after restocking their best sellers. The direct link takes customers to their collection of newly-stocked items, so they can snag the item they missed and explore more options.

Yours Clothing
Why We Love It:

Inkbox shares personalized product recommendations with UK subscribers using Attentive’s Two-Way Journeys™. The two-part quiz asks about the subscriber's preferred tattoo styles, then instantly shares a direct link to a relevant product. They can use this zero-party data to build SMS segments that deliver relevant messaging to each subscriber throughout their journey.

Inkbox
Why We Love It:

Sakuraco uses A/B testing on their sign-up unit to discover which incentive is most likely to get their UK audience to subscribe to texts. They test a percent-off subscription incentive against their standard “£5 off any order” promotion. Testing the subscriber journey helps the brand understand what resonates best with their audience to continue to scale their SMS list.

Sakuraco
Why We Love It:

MORI treated their UK SMS subscribers like VIPs by offering exclusive early access to their sleepwear sale. They included a relevant promo code (“SOFT50”) to get subscribers in the cozy mood and a direct link to the sale’s page, making it easy for subscribers to “stock up” and save.

MORI
Why We Love It:

EGO captures mobile revenue from high-intent UK subscribers by sending them a triggered browse abandonment reminder. When an SMS subscriber exits the site without making a purchase, the brand quickly reaches out with a text message encouraging them to treat themselves. This timely strategy takes advantage of the direct nature of SMS at this critical touchpoint in the customer journey.

EGO
Why We Love It:

Floral Street sent their SMS audience an exclusive invite to their Scentschool™ event, educating them about their sustainable products and brand values. This experiential offer helped UK subscribers feel more connected to the brand by hearing directly from founder and perfume connoisseur, Michelle Feeney. As a bonus incentive, the brand added a percent-off discount code that SMS subscribers could use right away.

Floral Street
Why We Love It:

Long Tall Sally draws in new SMS subscribers by hosting a £250 shopping spree giveaway on their mobile sign-up units. UK shoppers are delighted by this unique incentive and chance to splurge on the items they were browsing. After a visitor opts in for both email and SMS, they are entered to win the luxurious experience.

Long Tall Sally
Why We Love It:

In honor of AAPI Heritage Month, Hero Cosmetics launched their limited-edition product kit collab with Polynesian artist, Shar Tuiasoa. Their product image showcased the beautiful design while also clarifying the sale details. The timely messaging (“limited time”) and code-less link prompted subscribers to “snag” the item for themselves.

Hero Cosmetics
Why We Love It:

Brooks Brothers encouraged SMS subscribers to stock up on summer wardrobe essentials with their “3 for $169” shirt offer. They sent a series of text reminders leading up to Memorial Day, retargeting them to the subscriber segment that didn’t engage with the initial announcement. Since Memorial Day sales usually last just a few days, this flash sale and limited-time strategy tapped into the holiday’s shopping trends.

Brooks Brothers
Why We Love It:

Kodiak Cakes collaborated with other health and fitness brands for a Memorial Day Weekend giveaway via SMS. They teased the collection in an image that included familiar brands in the collaboration. This low-lift giveaway featuring “exciting products” helped clear out inventory before the summer season.

Kodiak Cakes
Why We Love It:

Utz Snacks inspired subscribers to host their weekend barbecues with a seasonal product collection and convenient discount. The included GIF brought the display of best sellers to life, catching the eye of their SMS community of snackers. This curated page of existing products was a clever, low-lift strategy to take advantage of seasonal trends and clear inventory.

Utz Snacks
Why We Love It:

Zestt anticipated their subscribers’ Memorial Day needs with styling tips and inspiration. As many consumers are breaking out their white clothing, zestt recommended their best-selling scarf for a pop of color. The descriptive promotion inspired subscribers to picture how they would wear the item, and helped drive additional traffic to the product page.

zestt
Why We Love It:

On Memorial Day, Chamberlain Coffee drove last-minute revenue with a sale reminder. The image of Emma with the brand’s best-selling cold brew and sunny background inspired her subscribers to embrace the summer vibes and shop. Subscribers could simply click the direct link to shop the seasonal sale and celebrate the red, white, and brew.

Chamberlain Coffee
Why We Love It:

When ABC Carpet & Home opened their renovated Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. Since consumers love to shop during the long Memorial Day weekend, this was the perfect opportunity to drive in-store traffic.

ABC Carpet & Home
Why We Love It:

ReserveBar asks subscribers about their favorite type of spirit in their welcome flow. Using Attentive’s Two-Way Journeys™, ReserveBar can automatically share a direct link to the relevant product collection and save subscriber preferences as custom attributes. This zero-party data can help build sophisticated SMS segments that deliver relevant messaging throughout the customer journey.

ReserveBar
Why We Love It:

Orbit launched an educational keyword-driven scavenger hunt via SMS for Earth Day. Subscribers would reply with the correct “Conservation Keyword” to get the next clue and receive a seasonal promo code once completed. The environmental holiday aligned with Orbit’s water conservation initiatives, making it the perfect time to educate subscribers on those values.

Orbit
Why We Love It:

OLLY rewarded their most engaged SMS subscribers with an exclusive percent-off discount. They targeted this campaign to their dynamic VIP segment, made up of subscribers who have made repeat purchases. The VIP messaging (“EXCLUSIVE”) and targeting strategy showed these subscribers that OLLY appreciates their loyalty, building a stronger relationship with the brand.

OLLY
Why We Love It:

La Colombe Coffee Roasters took a fun approach to National Coffee Day by quizzing their mobile audience of coffee enthusiasts. After completing the quiz, the brand rewarded subscribers with a relevant discount code. The gamified experience tapped into the unique marketing moment to help educate subscribers on the brand and their products.

La Colombe Coffee Roasters
Why We Love It:

Starbird stood out from other winter holiday sales by allowing subscribers to choose their own seasonal perk. With Attentive’s Two-Way Journeys™, subscribers could easily respond with their favorite product category and immediately receive a relevant promo code. The conversational strategy created a memorable experience for subscribers that inspired them to act.

Starbird
Why We Love It:

ReserveBar celebrated “National Gin & Tonic Day” with free shipping for their gin-loving subscriber segment. The brand targeted the collection promotion to subscribers that are most likely to purchase—those who have already browsed or purchased gin, or shared that they like gin in the brand’s conversational welcome flow—to ensure the promotion reached the most relevant audience.

ReserveBar
Why We Love It:

Baked by Melissa helped inspire their SMS subscribers’ Mother’s Day gifting while getting them involved in the brand’s charitable initiatives. The cupcake brand highlighted the organization they’re supporting, Baby Quest, and the impact of every purchase. The animated GIF showcased the product variety of the seasonal collection. The brand ended with a direct link for subscribers to easily learn more and shop with a purpose.

Baked by Melissa
Why We Love It:

For Teacher Appreciation Week (the first week of May), Birdies reminded their SMS community of their efforts to support educators. To learn more about the year-round teacher discount, the footwear brand linked to a website form where subscribers can easily verify their eligibility and access the offer. This timely promotion was a great way to tap into unique marketing holidays to promote brand values.

Birdies
Why We Love It:

Shoney’s drove traffic to their restaurants by promoting the Mother’s Day Food Bar to their engaged SMS subscribers. They delighted subscribers with the free pie incentive, building excitement with a mouthwatering graphic. This experiential promotion stood out and inspired subscribers to spend time and enjoy a special treat with the moms in their lives.

Shoney's
Why We Love It:

Maker Wine tapped into the popular Wordle craze with a “Wine-dle” challenge for their SMS subscribers. Once completing the puzzle and responding with the correct answer, the brand used Attentive’s Two-Way Journeys™ to automatically respond with their new wine launch and “secret” product page link. The gamified strategy and conversational experience delighted the SMS community of wine enthusiasts, making them feel more connected with the brand.

Maker Wine
Why We Love It:

Jelly Belly made shopping for Mother’s Day gifts extra easy for their subscribers this year with a discounted collection of gift ideas. They included a timely reminder (May 8th) and a direct link to the curated page, fostering product discovery and driving seasonal revenue around the spring holiday.

Jelly Belly
Why We Love It:

JuneShine got to know their SMS subscribers better with a playful quiz at the start of the year. Attentive’s Two-Way Journeys™ allowed the brand to automatically assign custom attributes based on subscribers’ answers to build detailed customer segments they could use in the future. They could then send out different promotions and message versions to the new segments, ensuring they target the audience with messages that will resonate.

JuneShine
Why We Love It:

Nekter Juice Bar tested a free product offer in their Welcome Journey to encourage new subscribers to download their mobile app and start earning rewards. The enticing gift and exclusive messaging (“Members Only”) built customer loyalty, and 30-40% of subscribers downloaded the app after subscribing to the brand’s SMS program.

Nekter Juice Bar
Why We Love It:

Momofuku uses Attentive’s Two-Way Journeys™ to allow new subscribers to customize their SMS experience from the get-go. This back-and-forth flow in their Welcome Journey asks subscribers their preferred message frequency to avoid fatiguing their audience. Immediately, the brand meets the demands of the highly engaged customers and drives web traffic with a recipe recommendation.

Momofuku
Why We Love It:

Half Baked Harvest aimed to inspire SMS subscribers by sharing a Mother's Day menu and entertaining tips. The brand drove traffic to their website with a direct link to the blog post from founder Tieghan Gerard. Subscribers could choose which recipe or tip resonated with them the most, positioning Half Baked Harvest as a go-to resource for future celebrations.

Half Baked Harvest
Why We Love It:

Farmacy Beauty offered SMS subscribers in their loyalty program, The Hive, a free set of bestselling products with purchase. The VIP messaging (“loyalty exclusive”) and limited-time nature of the promotion made this highly engaged segment feel special, and encouraged larger orders ($65+).

Farmacy Beauty
Why We Love It:

Tiny Organics invited their SMS subscribers to join their “Tiny Club” Facebook community for a live meditation event. Knowing that many of their subscribers are busy mothers themselves, this live event was a great way to celebrate them and strengthen their supportive brand community.

Tiny Organics
Why We Love It:

Splendid built anticipation for their collaboration with Mary Lawless Lee by letting potential subscribers know they’d get notified as soon as it dropped if they subscribed to SMS. Existing subscribers could text Splendid with the keyword MARY to be added to the waitlist. This strategy grew brand awareness by tapping into the collaborator’s audience to scale the brand’s owned SMS channel.

Splendid
Why We Love It:

OUAI Haircare used SMS to educate subscribers about their sustainable efforts. They included an image of their refill pouches, a plastic-reducing alternative to beauty packaging. The haircare brand added a direct link to their sustainability blog post, connecting with subscribers over shared eco-friendly values.

OUAI Haircare
Why We Love It:

On Black Friday, Nekter tapped into the familiar feeling of being stuck in a long line by inviting subscribers to shop on the brand’s mobile app while they wait. The brand offered a free drink, plus a $5 bonus card if they purchased a $25 digital gift card to inspire last-minute gifting ideas and encourage engaged subscribers to shop seamlessly on the app.

Nekter Juice Bar
Why We Love It:

Bulova stood out from other brands’ Mother’s Day offers by sending a limited-time promotion for free second-day shipping. Since fast shipping is the main reason customers shop online, this incentive encouraged shoppers to complete their purchase and feel confident that their gifts would arrive in time.

Bulova
Why We Love It:

Vuori made their SMS subscribers’ gift-finding experience extra easy this year with a curated Mother’s Day guide. The direct link to the themed lists of complementary products—centered around fitness interests and hobbies—fostered product discovery while cross-promoting bestsellers.

Vuori
Why We Love It:

On April Fool’s Day, Bob’s Red Mill shocked their SMS audience with a fake product announcement for their savory sandwich bars. The band leaned into the prank with a branded GIF and cheeky greeting (“Move over PB&J”). This light-hearted strategy prompted subscribers to do a double-take, encouraging them to click the direct link and discover real products.

Bob's Red Mill
Why We Love It:

Wren + Glory involved SMS subscribers in their sustainability initiatives by donating a percentage of their Earth Day-exclusive jacket to a non-profit organization, Greenpeace. The brand A/B tested their send, so they could analyze the results and understand which marketing strategy resonated most with their SMS audience.

Wren + Glory
Why We Love It:

Schoolhouse linked to a 2-in-1 sign-up landing page in their Instagram Stories to tap into their social media audience and simultaneously scale their SMS and email list. Subscribers were delighted to get early access to the brand’s seasonal sale. This dedicated landing page allowed the brand to track where subscribers were coming from and curate their social commerce strategy.

Schoolhouse
Why We Love It:

Revel Nail recognizes that certain holidays can be a sensitive time for some, so they offered subscribers the opportunity to opt out of content related to Mother’s Day by simply replying “PAUSE.” These subscribers were then excluded from all Mother’s Day content. While this strategy may seem counterintuitive, it actually shows your subscribers that you’re committed to delivering the experience they want to have with your brand.

Revel Nail
Why We Love It:

Brumate offered their SMS subscribers a discount on stainless steel straws as a plastic-free alternative. They sent the promotion to their high-intent subscriber segment who’ve browsed or purchased complementary products, like straws. This timely eco-friendly messaging around Earth Day encouraged subscribers to shop the sale and find the perfect cup to pair it with.

BrüMate
Why We Love It:

Skechers showed their enthusiasm for Earth Day by promoting a seasonal flash sale. They included a nature-inspired GIF to emphasize the generous 25% off discount. While the limited-time offer created a sense of urgency, the online and in-store discount encouraged product discovery and larger orders (“$100+”).

Skechers
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