TEXTS WE LOVE
Why We Love It:
bioClarity invited subscribers to glow into the new year with a refreshed skincare routine. The seasonal discount code only applied to first-time purchasers of their auto-ship routine service. This subscription-style offer reassured customers they won't run out of their favorites, while encouraging repeat purchases.
Why We Love It:
Inkbox inspired their SMS subscribers’ new year looks with a direct link to their style guide. To avoid fatiguing subscribers, Inkbox excluded customer segments that hadn't purchased or clicked on text messages in the last few months.
Why We Love It:
BrüMate used SMS to introduce a new version of their best-selling mug. They targeted the message to their high-interest subscriber segment—those who had added products from the Toddy collection to their cart, but hadn’t recently made a purchase. These engaged subscribers were quick to click the direct link and claim the best seller. Click below to see our BrüMate Toddy in the Attentive Goods store.
Why We Love It:
Wild One promoted their Custom Care Kit to SMS subscribers using a gamified raffle. The pet care brand included details about the raffle and prize within the message, and used a GIF to showcase some of the products subscribers could add to their kit. Want to learn more about Wild One and their pet products? Click below to see our collaboration in the Attentive Goods store.
Why We Love It:
Wakeheart teased their new candle collection to their recently-engaged subscriber segment, who were most likely to view it and shop the collection. The eye-catching GIF and exclusive messaging (“Limited Edition”) built anticipation for the launch. Want to learn more about Wakeheart and their candles? Click below to see our collaboration in the Attentive Goods store.
Why We Love It:
GotBag uses Attentive’s 2-in-1 sign-up unit on their mobile website to grow their email and SMS lists in one easy flow. The brand offers a 10% off discount for opting in to both channels. After subscribing, they instantly receive a welcome message with their coupon code. Want to learn more about GotBag and their products? Click below to see our collaboration in the Attentive Goods store.
Why We Love It:
Monos personalized their special Boxing Day invitation by including the subscriber’s first name. On top of their product sales, the brand boosted their incentives with 10% back in store credit. Since engaged SMS subscribers are likely to be return customers, they were the perfect audience to claim the store credit offer and shop again.
Why We Love It:
Bully Bunches launched a Boxing Day sign-up unit on their mobile site to simultaneously grow their text messaging and email subscriber lists. The dog food brand was already offering 40% off to existing subscribers for the holiday. So, this seasonal sign-up unit encouraged new shoppers to join without having to offer additional discounts.
Why We Love It:
Yours Clothing spiced up their Boxing Day promotion with limited-time messaging (“your size is selling out!”). The simple message prompted subscribers to click the link to learn more about the sale. Promoting the start of the sale to their text message audience helped the brand clear out seasonal inventory while preparing for the new year.
Why We Love It:
Golf Town shared a “sneak peek” of their deals two days before Boxing Day, building anticipation for their subscribers. The French Canadian segment was excluded from this campaign, and instead received the same message in French. This segmentation strategy helped the brand localize content and deliver personalized experiences to their subscribers.
Why We Love It:
Green People continued driving revenue long after Boxing Day with timely sales reminders. After most other brands' seasonal deals came to a close, Green People followed up with a “last chance” reminder infused with limited-time messaging (“Be quick”). They used segmentation to exclude subscribers who had already shopped the sale.
Why We Love It:
A few days after Boxing Day, NAMA kept the celebrations going with their leggings giveaway. They specified the contest’s details in the message, making subscribers feel in-the-know with exclusive messaging (“VIP OFFER”). Not only did the free leggings opportunity reward their engaged audience, but it also created a sense of urgency to shop before the twenty free pairs were claimed.
Why We Love It:
Knowing Cyber Week shoppers often jump from site to site looking for the best deal, Spanx launched a Cyber Sale browse abandonment message. If a subscriber browsed a product but then left the site before adding to cart, they received this reminder to grab the product at 50% off. The text included a link back to the exact item the subscriber was browsing.
Why We Love It:
Function of Beauty created a Cyber Week welcome message to greet new SMS subscribers in Canada with details about their “best deal of the season.” After new subscribers opted in, they received the legal text message followed by this helpful reminder of their incentive for subscribing to the brand’s emails and text messages.
Why We Love It:
Campus Protein used Attentive Concierge™ to provide extra support to their subscribers. After someone abandoned their online cart, a member of Attentive’s live agent team reached out on behalf of Campus Protein to ask the shopper if they needed help. This real-time support helped reduce CX tickets during the busiest time of the year, while encouraging subscribers to purchase the items they initially left behind.
Why We Love It:
Olive & June updated their cart abandonment reminder to include their Cyber Week 25% off discount. Even though the brand didn’t offer an additional discount, reminding subscribers of their sale, and that their “next mani is waiting” was a compelling way to convert these high intent shoppers who just needed a little nudge to complete their purchase.
Why We Love It:
Mejuri took a bookend approach to sharing their “only sale all year” with SMS subscribers in the UK. They sent a text to alert shoppers about the start of their sale earlier that week. Then, they followed up on the last day to remind subscribers they only had a few more hours to shop 20% off everything.
Why We Love It:
Curling iron brand Beachwaver knew their Australian subscribers were celebrating Cyber Monday, so they offered 50% off the limited-edition version of their most popular curling iron. They emphasized the value of the offer, so subscribers knew exactly what kind of deal to expect.
Why We Love It:
Senreve invited subscribers to tune into their Instagram Live to get details from their founder Coral Chung on new arrivals and their Cyber Monday offer. Not only does this strategy drive engagement to the brand’s Instagram Live, but can help convert SMS subscribers into social followers, too.
Why We Love It:
StriVectin let subscribers know they could save 30% off sitewide, plus get free gifts and extra loyalty points if they were part of the brand’s rewards program. StriVectin used Attentive’s time zone-based message sending feature, so each subscriber received the message at 12:05pm local time, making sure the text message copy was relevant no matter what time zone the subscriber was in.
Why We Love It:
Apparel brand Happy Soul Sisters celebrated Small Business Saturday with subscribers by sharing 25% off sitewide. They also offered a free tank with the first 50 orders, creating a sense of urgency to shop right away and get the extra deal.
Why We Love It:
Made Trade reminded subscribers that they’re a women-owned small business. While many shoppers are hunting for deals during Cyber Week, they still appreciate learning about the brands they support (and what they stand for). Made Trade also used their text message to promote their sustainability, a core part of their mission and values.
Why We Love It:
Accessories brand Air & Anchor shared the meaning of Small Business Saturday with subscribers, and built a deeper connection by saying how thankful they are for their customers. The brand also encouraged shoppers to support the other small or local businesses that were important to them.
Why We Love It:
Vegan beauty brand The Lip Bar shared 50% off sitewide with SMS subscribers to encourage them to support the small business. They leaned into their fun, empowering brand voice “it’s giving stock up, sis!” creating the feeling that subscribers were texting a friend.
Why We Love It:
Instead of sharing a more common percentage-off or dollar-off discount with their UK shoppers, plus size fashion brand Yours Clothing framed their offer as a £10 Black Friday gift card. The discount code still worked like a typical £10 off, but stood out to subscribers as a unique limited-time offer.
Why We Love It:
SiO Beauty gave subscribers a “Black Friday Bonus” by including a free gift with orders of $65+. Combining this bonus offer with their 40% off sale meant shoppers could get even more bang for their buck.
Why We Love It:
Bombas used their Black Friday text message to let shoppers know everything was 25% off. They also reminded shoppers of their brand mission: every purchase made would provide essential clothing to someone in need.
Why We Love It:
Thread Wallets texted subscribers on Friday morning to let them know their Black Friday sale had officially started. The chance to save up to 60% off their purchase enticed subscribers to start shopping the sale immediately. The next day, Thread Wallets followed up with subscribers who hadn’t made a purchase yet to remind them about the big sale.
Why We Love It:
Schoolhouse led subscribers through a quick conversational journey to find the perfect gift guide based on who they were shopping for (themselves or a friend). After answering a couple of questions, Schoolhouse shared a curated list of ideas—from quilts and clocks, to hosting bestsellers.
Why We Love It:
Anthropologie helped subscribers find the perfect gift based on their price point. The brand encouraged subscribers to reply back with the number that corresponded with how much they wanted to spend. Then, Anthropologie recommended a list of items that were priced within their budget.
Why We Love It:
Instead of texting subscribers to shop, bite-sized snack brand Muddy Bites focused on building engagement. The brand sent the text from their Co-Founder, Jarod Steffes, thanking subscribers for their support and encouraging them to reply back.
Why We Love It:
Vince helped their subscribers find the perfect gifts for everyone on their list using Attentive’s Two-Way Journeys™. First, they asked subscribers to reply with who they’re shopping for. Next, they asked if subscribers were looking for “something extra special” or “small indulgences.” Based on the first two answers provided, they shared a recommendation for a product to browse.
Why We Love It:
Knix knew their Canadian subscribers were looking for Cyber Week deals to take advantage of. On Sunday, they shared an early Cyber Monday offer to shop an extra 20% off their already discounted Last Call products, making sure SMS subscribers had a chance to shop the deals before they were gone.
Why We Love It:
Magic Spoon treated their subscribers like VIPs by sharing first dibs on their Black Friday deal. Subscribers could get a free box of cereal with any order. Instead of having to manually type in a discount code to get their gift, their offer would automatically be applied to their cart.
Why We Love It:
& Other Stories gave SMS subscribers early access to shop 25% off everything for one day only. By sharing their discount with subscribers before everyone else, the brand is proving the value of being opted in to SMS, while also creating an opportunity to follow up with non-purchasers later in the week.
Why We Love It:
Ralph Lauren Fragrances sent a helpful “checklist” to SMS subscribers to prepare them for their big Cyber Week announcement. Since the brand had their subscribers’ attention, they used it as an opportunity to encourage them to save their contact card to help the brand show up in the main SMS inbox.
Why We Love It:
Tarte greeted Cyber Monday shoppers with an SMS sign-up form letting them know about their 40% sitewide promotion. Rather than giving new subscribers an additional discount on top of their existing sale, Tarte encouraged them to opt in to get text messages about future launches and promotions.
Why We Love It:
Oura swapped out their evergreen “Stay in the know” SMS sign-up form for a Black Friday-specific promotion. Knowing shoppers were looking for deals this season, they offered early access to $50 off their best-selling styles to new subscribers who opted in to emails and text messages.
Why We Love It:
Little Sleepies teased email subscribers with early access to Black Friday deals if they signed up for text messages. This is a perfect example of using email to promote SMS, since the brand was only giving their “text fam” early access to the sale. The email CTA button linked to a dedicated landing page, where shoppers could easily sign up for texts.
Why We Love It:
Justice launched their “Days of Deals” campaign in early November to get a head start on seasonal revenue. Any subscriber who responded with “DEALS” was instantly added to a custom segment using Two-Way Journeys™, allowing Justice to share cheerful daily offers with this VIP group.
Why We Love It:
JuneShine grew their SMS list leading up to Black Friday by teasing their exclusive holiday promotions in a seasonal sign-up unit. The brand checked that potential subscribers were over 21 by asking for their birthday before they could opt in. This sign-up strategy is also a great way to capture zero-party data, which brands can use to offer timely birthday perks or share gift recommendations based on each subscriber’s birth month.
Why We Love It:
UVé Beauty promoted their “12 days of UVé” campaign with a digital scavenger hunt. They infused their friendly brand voice and personalized the invitation with the subscriber’s first name. This interactive game helped subscribers learn more about the brand’s digital channels, and encouraged them to follow their social accounts for more engaging experiences in the future.
Why We Love It:
To help treat their furry friends, Petmate used Two-Way Journeys™ to ask subscribers what type of pet they have. Based on the responses, the brand then shared a link to the relevant gift guide. Petmate added custom attributes to subscriber profiles based on their responses, allowing them to reference this zero-party data long after the holidays.
Why We Love It:
Baked by Melissa launched their new gifting feature to their SMS audience just in time for holiday shopping. They shared a simple description of how to add multiple addresses, positioning themselves as a one-stop-cupcake-shop where subscribers could cross off their entire shopping list.
Why We Love It:
Slowtide understood that the holidays are a sensitive time for some. To honor this, they offered the option to opt out of seasonal campaigns and content. The brand prompted subscribers to reply “PAUSE” if they wanted to be excluded. This two-way flow helped Slowtide show they're committed to delivering the best and most comfortable experience for each subscriber.
Why We Love It:
After customers opted in to SMS on Farmacy Beauty’s seasonal sign-up unit, the brand welcomed new subscribers with a “Black Friday Prep Checklist.” The simple list promoted the brand’s loyalty program (“The Hive”) and TikTok account. They also encouraged subscribers to start adding items to their cart, so they could check out as soon as the deals dropped.
Why We Love It:
Personal care brand InstaNatural kept their Cyber Week sale momentum going by reminding SMS subscribers to celebrate Small Business Saturday with 25% off their site. Instead of creating an additional discount on top of their sitewide sale, InstaNatural repromoted their BFCM offer code. This is a great strategy for driving continued engagement and excitement throughout the week, without adding new discounts or offer codes for each day.
Why We Love It:
Female-founded footwear brand beek encouraged their subscribers to shop small by sharing 15% off sitewide. The brand made the text message feel extra personal by including a sign-off from their two founders (“xx Birgit and Kenna”). They ended with an equally personal call to action to “shop our favorites” with a link to their founders favorites collection.
Why We Love It:
Beauty brand Glamnetic used Small Business Saturday to thank their SMS subscribers by offering 40% off sitewide. The best part is that the brand removed friction from the shopping experience by using an auto-apply discount code. This meant the offer would be applied once the subscriber clicked the link in the text message, instead of having to manually enter a coupon code at checkout.
Why We Love It:
To celebrate Small Business Saturday with SMS subscribers, clothing brand Wolven emphasized how every purchase made supports their mission. This is a great example of how to honor the holiday by sharing your brand’s mission and encouraging subscribers to shop without offering an additional discount (since they already had an ongoing sale).
Why We Love It:
The day before Halloween, Splash Wines treated their mobile audience with an invitation to shop their punny “Hallo-WINE Spooktacular” sale. They grabbed customers’ attention with a vibrant GIF, building anticipation around the seasonal perk. The wine subscription service shared the sale details and direct link for subscribers to curate a case of their favorites.
Why We Love It:
On National Coffee Day, YSL Beauty promoted their coffee-scented Black Opium Eau De Parfum to their SMS subscribers. For one day only, the brand offered a product accessory and mini version with purchase of the larger bottle. The seasonal image highlighted the key ingredient and elegant packaging, inspiring subscribers to click the link and learn more.
Why We Love It:
Raw Jūce drove both in-store traffic and app downloads by offering a free cold brew on National Coffee Day. They invited subscribers to claim their reward with limited-time messaging (“today only”). Not only did their SMS campaign drive foot traffic, the brand also encouraged the mobile audience to discover new products and in-app offers.
Why We Love It:
Wren + Glory saw National Coffee Day as the perfect opportunity to brew up some buzz for their new coffee mugs. The brand sent the early access offer to their engaged segment of subscribers—those who’d interacted with their text messages before—and subscribers who’d recently opted in for SMS.
Why We Love It:
Coffee Beanery celebrated National Coffee Day by giving their SMS subscribers early access to their limited-time sale. The vibrant GIF highlighted one of the brand’s best-selling bagged coffees and emphasized the promo code details. Customers could instantly use the relevant promo code for 29% off—a clever tie-in to the September 29 event.
Why We Love It:
Harold Home converted Labor Day shoppers into subscribers by offering a free mug with purchase after they opted in for emails and texts. The brand customized their mobile sign-up unit specifically for Labor Day to stand out to visitors around the large shopping weekend.
Why We Love It:
FindItParts’ post-purchase message series rewards customers at key points in their shopping journey. The exclusive discount (“VIP10”) helps subscribers feel special and encourages them to return to the brand’s site for their future auto-part needs. The triggered message’s direct link to leave a review consistently drives new product reviews, helping other shoppers discover their perfect fit.
Why We Love It:
Rastelli’s tied in their final “Summer Freeday” campaign with timely Labor Day offers. The brand was looking out for their customers’ delivery needs, reminding them to order now to receive their order in time for the long weekend. They included a mouth-watering GIF, showcasing the grill-ready products and BBQ party inspiration.
Why We Love It:
Wine Spies checked that their potential SMS subscribers were over 21 by asking for interested shoppers’ birthdays before they could opt in. They collected zero-party data with the sign-up unit on their website, which they could use for birthday offers and reminders in the future. The messaging specified the values of the deal ($55 Pinot for $1) and teased their SMS channel’s exclusive offers.
Why We Love It:
Three Spirit introduces new subscribers to their SMS channel’s many perks in their welcome journey. The brand uses Two-Way Journeys™ to let new subscribers customize their SMS experience by replying with a keyword aligned with their interest—like product education, social media, and 1:1 support with Attentive Concierge™.
Why We Love It:
Unique Vintage launched a vacation giveaway to reward their highly engaged SMS audience. The brand promoted the giveaway and text code with a landing page targeted to existing SMS subscribers on their website. Once subscribers texted the secret code (“VACAY”), the brand instantly entered them in the contest and responded with more details via Two-Way Journeys™.
Why We Love It:
FindItParts invited their engaged SMS audience to join their loyalty program. The simple graphic stood out to subscribers and emphasized the seamless rewards process. And because SMS subscribers are likely repeat customers and interested in deals, they’re the perfect audience to invite to join the program.
Why We Love It:
GUESS positioned their SMS channel as a go-to resource for vacation shopping with conversational text messaging. The brand used Two-Way Journeys™ to send personalized product recommendations based on the subscriber’s travel destination. As customers were preparing for summer travels, the brand tapped into this timely opportunity to build engagement.
Why We Love It:
Bokksu uses a checkout abandonment reminder to encourage high-intent subscribers to complete their orders. 24-hours after a subscriber exits the checkout process before completion, the brand nudges them with this customized reminder—and includes an extra discount. They personalize the message with the name of the product the subscriber had in their cart, and include a direct link to pick up where they left off.
Why We Love It:
L’Occitane captures zero-party data from the get-go by collecting subscriber names in their 2-in-1 sign-up experience. By asking shoppers to enter their name while opting in for emails and texts, the brand can personalize their future messages throughout the customer journey.
Why We Love It:
Garage used a sophisticated segmentation strategy to deliver customized browse abandonment reminders to their French Canadian audience. The brand first segmented the Journey’s audience by language, creating both French and English message options. They then sent a message with a tie-in to their summer sale to their segment of subscribers who had viewed the sales page, driving action from these high-intent subscribers and maximizing seasonal revenue.
Why We Love It:
Birkenstock cross-promoted their membership program with a limited-access offer for their loyalty members. The footwear brand sent the message to all subscribers, enticing them to sign up to access the program’s exclusive perks. These membership sign-ups helped the brand collect valuable data—like email addresses and birthdays—to personalize the customer experience across channels.
Why We Love It:
Snowboarding brand Burton tapped into their industry’s unique marketing moments with their “End of Season Sale” campaign. They A/B tested whether to include discounts or the sale deadline in their messaging, seeing which limited-time strategy drove the most engagement with the SMS audience. The brand included an action-packed GIF to showcase the discounted items and drive subscribers to shop the sale while it lasts.
Why We Love It:
Chamberlain Coffee used text messaging to announce their new Chocolate Covered Beans to their audience. They included a delectable image and product description, giving subscribers a taste of what to expect. The direct link made it easy for subscribers to learn more about their snacks, and let the brand track who clicked the URL so they could segment future non-coffee product campaigns.
Why We Love It:
NordicTrack drove engagement with their SMS audience by sending a “special offer” campaign celebrating Canada Day. The unique free dumbbell incentive stood out to subscribers, and encouraged them to discover the different ways to use the products to reach their summer fitness goals.
Why We Love It:
ShearComfort scaled their SMS and email lists leading up to the holidays with a unique $500 giveaway incentive in their sign-up experience. While the brand was already using the giveaway strategy, they added a seasonal twist with winter imagery to capture the shopper’s eye. The VIP messaging (“first to know”) teased the channel’s exclusive discounts, encouraging shoppers to come for the giveaway and stay for the deals.
Why We Love It:
Helix Sleep celebrated post-party rest by giving their SMS subscribers early access to their 4th of July Sale. The brand teased some of the ultra-plush products that shoppers can find on sale with the attached image. This was a great way to tie-in seasonal trends, and drive revenue around a less-common shopping weekend.
Why We Love It:
Bobo’s edited their SMS sign-up unit to reflect their special 4th of July snack sale. Because the holiday was likely top-of-mind for shoppers, this on-theme sign-up unit stood out from other websites, and caught the eye of seasonal shoppers.
Why We Love It:
Brio texted subscribers a surprise 4th of July flash sale alert. The flashing GIF grabbed subscribers’ attention, and the timely messaging (“48 hours only”) encouraged them to act fast before it was too late. The brand ended the text message with a bang by letting shoppers know it was their last big sale of the summer.
Why We Love It:
Alala sent their VIP segment of subscribers—those who’ve spent a certain dollar amount with the brand—exclusive access to shop their 4th of July sale before everyone else. Instead of sharing a code the subscriber would have to enter manually, they included a dynamic link that would automatically apply the discount at checkout.
Why We Love It:
Knowing 4th of July celebrations often center around cookouts and barbecues, Melt Shop encouraged subscribers to get their delivery orders scheduled ASAP. By doing so, they could be the MVP party hosts, while the restaurant would “take care of the rest.” Not only did Melt Shop position themselves as helpful, but they also drove revenue ahead of the busy holiday.
Why We Love It:
Function of Beauty texted customers who had an existing product subscription and encouraged them to add another. The 10% off discount combined with a free travel set was a great incentive to try another product. After clicking the text message link, subscribers could choose new products, take the quiz to customize it to their needs, and start their new subscription.
Why We Love It:
Bob’s Red Mill shared a delicious 4th of July-inspired pie recipe with their SMS subscribers. The text message linked to the recipe on the brand’s website, where shoppers could easily add ingredients to their online cart. The brand’s stand-out seasonal promotion opted for a fun brand awareness play that both drove website traffic, and helped subscribers “wow” their party guests with the perfect treat.
Why We Love It:
Aurate dazzled their SMS subscribers with their 4th of July discount promotion. The cheeky copy (“fireworks don’t outshine you”) was a clever way to tie in their sparkling jewelry. Later, the brand followed up with subscribers who hadn’t purchased yet and reminded them that they only had 24 hours left to use the discount.
Why We Love It:
Frisch’s celebrated the 4th of July with SMS subscribers by sharing their special Big Boy Bundle promotion. The restaurant included the time frame during which subscribers could take advantage of the deal, and let them know they could order it for carry out or drive thru.
Why We Love It:
MUJI used a sophisticated segmentation strategy in their series of Father’s Day reminders, driving seasonal revenue throughout the month. Before the holiday, the brand texted their curated gift guide to all subscribers. On Father’s Day, MUJI sent another campaign to their segment of subscribers who hadn’t shopped the sale yet to further incentivize non-purchasers, and drive last-minute holiday revenue.
Why We Love It:
Living in Yellow shared a roundup of 15+ gift ideas to inspire SMS subscribers’ Father’s Day shopping lists. The timely reminder (“only two weeks away”) created some urgency for subscribers to check out the list and get their gift in time. This non-promotional strategy positioned Living in Yellow as a helpful resource, and encouraged subscribers to explore more of the brand and their related content.
Why We Love It:
ChocZero helped SMS subscribers customize their Father’s Day presents by creating their own gift tins. The step-by-step text message format emphasized how easy (and fun!) it was to build their own perfect tin. ChocZero’s strategy is a great example of letting subscribers build their own gift, instead of taking a one-size-fits-all approach.
Why We Love It:
Boot Barn drove same-day holiday revenue by sharing their last-minute gifting options via SMS. On the morning of Father’s Day, the retailer used the timely moment to highlight their unique “Same-Day Gift Delivery” service for local shoppers. The brand also featured their e-gift cards for subscribers who weren’t eligible for local delivery, or who wanted to let the giftee choose their own item.
Why We Love It:
Winky Lux takes advantage of Attentive Concierge™ to build custom subscriber experiences. Since the subscriber may be used to impersonal, standardized responses from other brands’ website chat bots, this human-to-human conversation was a delightful surprise. The brand was then able to help guide their shopping experience by sharing a product recommendation and answering the subscriber’s question.
Why We Love It:
Decor Steal uses Attentive Concierge™ to seamlessly solve subscribers’ questions. When a subscriber reached out with a payment concern, the brand quickly reassured them that they’re on it and began the process to remedy any issues. Not only did the conversation help the subscriber feel supported, it also helped the brand close the CX ticket faster and strengthen the customer relationship.
Why We Love It:
Bliss educates subscribers on their products using Attentive Concierge™ to answer each subscriber’s questions. In this quick exchange, the brand shared specific product details to alleviate the subscriber’s concerns. While the product may be a one-size-fits-all solution, the human-to-human interaction created a personalized and elevated experience for the individual subscriber.
Why We Love It:
Terez positions their SMS channel as a helpful resource for customer questions with Attentive Concierge™. In this enthusiastic exchange, the brand encouraged the new subscriber to complete their first purchase by reminding them of their welcome discount. They infused their friendly brand voice (“shoot me a text”) in the personalized response, making the subscriber feel welcome to reach out in the future.
Why We Love It:
Skull Shaver incorporates Attentive Concierge™ into their cart abandonment flow to address any purchase barriers for high-intent subscribers. In this 1:1 conversation, the helpful agent offered the subscriber a 10% discount, and asked if there was anything they needed help with. This irresistible offer invites subscribers to engage with the brand through the personalized, conversational resource.
Why We Love It:
Liverpool Los Angeles offers 1:1 customer support by using Attentive Concierge™ in their browse abandonment strategy. In this two-way exchange, the brand confirmed they were still selling the item the subscriber was looking for, and shared a link to the collection. If a subscriber is having trouble finding a product on their own, this timely touchpoint is the perfect opportunity to share personalized recommendations and encourage conversions.
Why We Love It:
Utz Snacks rewarded their Centennial Club members with free shipping for National Potato Chip Day. The descriptive GIF highlights the benefits of the SMS club, while also showcasing some of the snacks members can get with their VIP perks. This national day is a big deal for the snack brand, and is the perfect opportunity to engage with their most loyal customers.
Why We Love It:
Jelly Belly celebrated National Jelly Bean Day with their SMS subscribers by extending the seasonal free shipping offer all weekend long. As a more niche holiday, many subscribers didn’t likely know about “NJBD” and were delighted by the surprise offer. The candy brand followed up with non-purchasers on Sunday, reminding them to take advantage of the limited-time deal.
Why We Love It:
For National Dessert Day, Whirley Pop Shop inspired their SMS subscribers to celebrate the sweet day with a glazed popcorn treat. They included a colorful image to tease their subscribers’ taste buds, and encouraged them to explore the Popcorn Glaze Set and try it out for themselves.
Why We Love It:
Four Sigmatic celebrated National Mushroom Day by announcing their new ground coffee products to SMS subscribers. Since mushrooms are a key element in the brand’s best-selling drinks, this unique holiday call-out brought attention to the brand’s ingredients and new products.
Why We Love It:
Color Wow rewarded their SMS community with early access to shop their collaboration with celebrity stylist, Chris Appleton. Since their audience of haircare enthusiasts likely associate the collaborator with the iconic glossy hairstyles he creates, they were excited to see what they teamed up to design. With the bonus best-selling comb, the brand made their subscribers feel special and in-the-know.
Why We Love It:
After migrating to a new SMS program with Attentive, Jean Patrique gave their existing subscribers a taste of the perks to come with this new channel experience. They teased upcoming strategies (“freebies”) and linked to their “JP’s Recipes” page, where users can find dish inspiration and recommended products. This migration check-in helped keep retain loyal subscribers and built excitement around their channel’s new capabilities.
Why We Love It:
FLOWERBX used geo-targeting to send highly relevant shipping reminders to subscribers based on their location. Two days before the shipping deadline for Valentine’s Day orders, FLOWERBX created a sense of urgency with timely messaging (“Final Call”). Since London-based customers had a later deadline, clarifying these relevant details ahead of time helped the brand avoid potential customer issues.
Why We Love It:
Yours Clothing recognizes that their engaged SMS audience wants to be the first-to-know when their favorite products are back in stock. So, they reached out directly to their subscribers after restocking their best sellers. The direct link takes customers to their collection of newly-stocked items, so they can snag the item they missed and explore more options.
Why We Love It:
Inkbox shares personalized product recommendations with UK subscribers using Attentive’s Two-Way Journeys™. The two-part quiz asks about the subscriber's preferred tattoo styles, then instantly shares a direct link to a relevant product. They can use this zero-party data to build SMS segments that deliver relevant messaging to each subscriber throughout their journey.
Why We Love It:
Sakuraco uses A/B testing on their sign-up unit to discover which incentive is most likely to get their UK audience to subscribe to texts. They test a percent-off subscription incentive against their standard “£5 off any order” promotion. Testing the subscriber journey helps the brand understand what resonates best with their audience to continue to scale their SMS list.
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