Introducing: Custom Reporting Tools and Home Dashboard Updates

reporting tools
Posted in
Product News
Published on
May 26, 2023
Written by
Pia Tserkonis
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Our new Home and improved analytics will help you create tailor-made reports and quickly see opportunities to optimize your program.

Analyzing and optimizing your SMS and email marketing performance is key to improving your strategy and reporting on your success. That’s why we recently rolled out several updates to our platform that'll help you: 

  • Stay in the know with notifications and personalized insights.
  • Measure your ROI via snapshots that track your messaging performance and identify opportunities for improvement.
  • Build customized reports to drill deeper into your performance. 
  • Gain industry knowledge and expertise from relevant content, educational resources, and best practices based on insights from our 8,000+ customers.

A revamped Home helps you make faster, more data-informed decisions 

Our updated Home is designed to help better understand your program’s performance at a glance. When you log into your Attentive account, you’ll see that you can review your overall revenue performance, SMS subscriber growth and conversions, recent campaigns, and top-performing journeys.

updated home page

The Home tab also features curated insights from our Client Strategy team, as well as helpful resources to help you learn best practices, new SMS and email strategies, and find inspiration and tips for creating revenue-driving campaigns and triggered flows—right where you work.

Plus, you can easily jump to the analytics dashboard to dive even deeper into your SMS and email marketing program performance.

Improved analytics and bespoke reports for your precise needs

Our Analytics dashboard got a refresh, too. We’ve pulled out key metrics—such as new SMS and email subscribers, unsubscribes, and revenue growth—so you can quickly understand trends and identify areas for improvement based on your goals. 

analytics and reporting

We’ve also introduced new customizable reports that make it easy to drill down and review your email and SMS performance. Now, you can easily create, tailor, and save your reports as you need. To get started, choose the relevant timeframe for your report, metrics you’d like to include, and select your layout from flexible options for grouping and filtering data. You have the option to schedule your reports for automatic review (at the end of the month, quarter, or when you get asked about your SMS and email performance) or pull them when you need them. 

We hope these updates save you time and make it easier to identify areas of growth and opportunity for your program. Explore what's new by logging into your account. Not an Attentive customer yet? Request a demo to get started with a free trial.

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