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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Momofuku made Mother's Day shopping a breeze with curated gift sets that allowed customers to bundle and save. Both options included a variety of the brand's most popular products, with one set created exclusively for Mother's Day and the other made just for noodle lovers. Either way, customers could give more gifts while spending less and treating the moms in their lives to the ultimate flavor experience.
Momofuku
Why We Love It:
Hot Topic wants their text messages to feel friendly rather than sales-focused. By using AI Journeys to personalize every message for each subscriber, the brand has been able to make their browse and cart abandonment reminders more dynamic and engaging. Instead of simply saying, "We saved your cart for you," these triggered messages now sound like a friend sharing a link and saying, "Hey, I think you'd love this. Don't forget to grab it."
Hot Topic
Why We Love It:
Farmacy Beauty took a more organic and non-promotional approach to messaging their customers on Mother's Day. Rather than promoting a sale, they shared some of their favorite ways to celebrate the occasion. The list of ideas also included a subtle plug for their digital gift cards, reminding anyone who still hadn't purchased a gift that it wasn't too late to pamper the moms in their lives.
Farmacy Beauty
Why We Love It:
Farmacy Beauty sent a text promoting a mystery product tease, engaging subscribers with a unique guessing game. Just based on the ambiguous product image, any subscriber that texted back the correct answer was congratulated and sent a full-sized version of the new product. This gamified experience and use of two-way text messaging made subscribers feel more connected to the brand.
Farmacy Beauty
Why We Love It:
Apparel brand ELOQUII sent exclusive early access to their new Ivy League product collection, giving mobile subscribers the opportunity to shop before anyone else. The message included a colorful image with a woman wearing an outfit from the new collection and clear, to-the-point copy that says “EXCLUSIVE EARLY ACCESS.” The end of the message creates a sense of urgency (“Grab your faves before they’re gone”) and a clear call to action (“Shop now”).
ELOQUII
Why We Love It:
With Attentive’s Spin-to-Win sign-up units, Casely captures the attention of their site visitors by greeting them with a gamified opt-in experience. Once a shopper lands on an offer, the next step allows them to opt-in for email and SMS to claim their reward. Since activating their eye-catching sign-up flow, Casely has seen a 60% increase in conversions.
Casely
Why We Love It:
Anime merch and clothing store Atsuko used their SMS channel to drive sign-ups for their rewards program. The text alerted existing members of the one-day offer while also encouraging non-members to join. Since SMS subscribers are highly engaged and often repeat customers, Atsuko knew the points rewards and exclusive benefits would appeal to the channel’s audience.
Atsuko
Why We Love It:
Represent, a custom merchandise platform, uses Attentive’s 2-in-1 sign-up unit on their website, allowing them to quickly scale their email and text messaging subscriber lists simultaneously. After a visitor opts in for both channels, they’ll be entered to win a $250 Represent gift card.
Represent
Why We Love It:
Emma Sleep retargets their active customers by sending them a triggered message 21 days post-purchase, suggesting they check out a complementary item. If the customer doesn't make a purchase, then the brand follows up again later and nudges them to shop with a discount offer.
Emma Sleep
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