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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Luxury watch brand Seiko texted subscribers about an exclusive offer for a free gift with the purchase of any of its Prospex watches. The message included an image of a classic Prospex watch and a Prospex backpack to show subscribers what they would receive. Sending subscribers a “gift with purchase” offer is an effective way to drive brand loyalty. This type of incentive is also a great alternative for brands who don’t offer discounts.
SEIKO
Why We Love It:
With wedding season on the horizon, ReserveBar playfully encouraged their audience to "think outside the wedding registry" when shopping for gifts. The brand directed subscribers to check out their Wedding & Engagement Gift Guide, full of gift ideas for the happy couple, the wedding party, and even the reception.
ReserveBar
Why We Love It:
Nanit knows that many of their customers are moms themselves, so they made their Mother's Day campaign all about offering them tangible support. The brand used their SMS channel to share postpartum wellness resources like their Venting Vault, a safe space to connect with other parents, and highlight their partnership with Saving Mothers. By engaging their community in an authentic and meaningful way, Nanit made sure the moms in their audience felt truly appreciated.
Nanit
Why We Love It:
MATE the Label came up with a clever plan to reduce their inventory before moving warehouses in the new year: asking customers to help lighten the load by doing some shopping. The brand announced they were having a major sale at the end of December and kept their promotions going into January, nudging non-purchasers with reminders along the way.
MATE the Label
Why We Love It:
Subscription fashion retailer JustFab sent VIP text messaging subscribers an offer to shop an exclusive 60% off sale before it ended. In the text message, JustFab highlighted the limited-time nature of the sale (“ends TONIGHT!”) and reminded subscribers of their “VIP” status. Customers love to feel like they’re receiving VIP treatment and exclusive perks. Sending VIP reminders about limited-time sales is an effective way to engage high-value customers.
JustFab
Why We Love It:
ILIA Canada launched a three-day Boxing Day Event to wrap up the holiday season and celebrate the new year on the horizon. On December 26, the clean beauty brand gave customers 20% off everything on the site, so they could stock up and refresh their makeup bags. But they only had until the 28th to shop, which created a sense of urgency for people to click through and purchase.
ILIA Beauty
Why We Love It:
Plant-based baby products brand Hello Bello promoted their Halloween-themed diaper bundle subscription box to text messaging subscribers. They included a “spook-tacular” image of the Jack o’Lantern box to play into the seasonal theme. Hello Bello ended the text message with an urgent call to action (“Order yours before they disappear”) and a direct link to shop the bundle.
Hello Bello
Why We Love It:
Cozy Earth checked in with their audience in mid-January to see how their resolutions were going. They asked customers to share their progress, then used Attentive's Two-Way Journeys™ to offer a few words of encouragement based on their responses. Whether someone said "YES" or "NO" to sticking with their resolutions, they got a special offer as motivation to keep going.
Cozy Earth
Why We Love It:
Over the 4th of July, Peet's Coffee launched a subscription sale to make sure coffee lovers never run out of their favorite blends. The two-day promotion offered customers a discount on their first three subscription orders to help drive immediate sales. But it also laid the groundwork for long-term customer loyalty by setting up guaranteed repeat purchases.
Peet's Coffee
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