Resources
/
Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
The Happy Planner—an organization and lifestyle brand—used a data-driven SMS strategy in their early back-to-school marketing. They ran this campaign as an A/B test with two different message variations—one asking if subscribers are ready to get back into the classroom. The brand can use this data to find the most impactful messaging strategy for their future back-to-school campaigns.
The Happy Planner
Why We Love It:
WeWoreWhat sent SMS subscribers a message highlighting what other customers were wearing, repurposing user-generated content to showcase the outfits. They used their friendly, approachable voice (“Excuse us while we obsess over how you’re wearing WeWoreWhat”) and ended with a clear CTA to shop the latest collections.
WeWoreWhat
Why We Love It:
SEIKO promoted their popular watch line with a lucky free gift via SMS. The limited number of free nylon straps created a sense of urgency, while allowing the brand to manage the gifted inventory. They included a festive shamrock-themed GIF to showcase how the free gift can switch up the watch’s style, adding an extra push for subscribers intrigued by the deal.
SEIKO
Why We Love It:
R1 Concepts launched a custom Valentine’s Day-themed sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The auto brand’s limited-time discount drove immediate revenue, and helped convert their newest subscribers.
R1 Concepts
Why We Love It:
Purity Coffee gave their audience a special Mother's Day treat: 10% off sitewide, plus free shipping. The brand first announced the sale through SMS in early May, ensuring that people had plenty of time to order "the gift of healthy coffee." Then, they continued promotions until midnight on Mother's Day, sending a mix of email and SMS reminders sent throughout the sale period to keep engagement and conversions high.
Purity Coffee
Why We Love It:
Online art gallery overstockArt.com helped text messaging subscribers ring in the new year by offering them $200 off their next order. The brand included the coupon code (NEW200) and ended the message with a clear, urgent CTA to "Shop Now."
overstockArt.com
Why We Love It:
Love Wellness applied a sophisticated segmentation strategy to convert unengaged subscribers. They sent this win-back campaign to those who had never made a purchase. Seeing that the brand’s usual campaign messages didn’t pique this group’s interest, they pointed these subscribers to the advice of their thousands of happy customers.
Love Wellness
Why We Love It:
Thanks to fictional character Leslie Knope from Parks & Recreation, many women look to the day before Valentine’s Day, February 13, as a time to celebrate other equally important relationships in their lives—their friends. Greetabl leaned into this fun holiday with a nod to Knope, encouraging their subscribers to “send the love.”
Greetabl
Why We Love It:
Goodr drove web traffic and online revenue from their SMS channel with an amusing campaign for their sunglasses giveaway. With a whimsical reference to Willy Wonka in the included image and witty ending (unless it’s a leap year…”), it’s no wonder this delightful campaign won the “Merry Award” in our Best of Text: Holiday 2021 Edition.
goodr
We couldn’t find what you’re looking for
Let's give this another try by selecting different filters
Bring your best marketing ideas to life
Connect with one of our platform experts to find the best solution for your business
