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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Swap.com infuses brand voice in its triggered abandoned cart reminder, positioning themselves as a helpful shopping companion. They personalize the text message with the abandoned item name (“The North Face Coat”), helping jog the subscriber’s memory. To make it as easy as possible, Swap.com ended with a direct link to the saved carts so subscribers can finish checking out.
Swap.com
Why We Love It:
Schoolhouse linked to a 2-in-1 sign-up landing page in their Instagram Stories to tap into their social media audience and simultaneously scale their SMS and email list. Subscribers were delighted to get early access to the brand’s seasonal sale. This dedicated landing page allowed the brand to track where subscribers were coming from and curate their social commerce strategy.
Schoolhouse
Why We Love It:
Perfect Bar took a non-promotional approach to marketing on Father’s Day, using the holiday as an opportunity to connect with their audience on a more personal level. On Father's Day, they invited their subscribers to learn more about their family story and to celebrate their dad who founded the brand.
Perfect Bar
Why We Love It:
No Cow recognizes that their engaged SMS audience wants to be the first-to-know when their favorite products are back in stock. So, they use transactional Journeys to remind high-intent subscribers who browsed the product of their interest. The direct link and infused brand voice (“Ok, don’t freak out”) encouraged subscribers to instantly shop the new product while it lasts.
No Cow
Why We Love It:
In February, Miss Jessie’s celebrated Black History Month with an educational text campaign highlighting their natural curl products. The brand started with an introductory fact that helped subscribers recognize the historic moment and modern growth. Subscribers were invited to find their “Curly Type” and explore tips, styles, and products that would help them wear their curls proudly.
Miss Jessie's
Why We Love It:
Kindra uses A/B testing in their welcome flow to discover how interactive moments engage new subscribers. They test their standard welcome flow against the gamified experience of Attentive’s Spin-to-win sign-up unit. By testing their new subscribers’ experience and experimenting with new features, Kindra can optimize their SMS channel to engage their mobile audience.
Kindra
Why We Love It:
Igloo offered their customers a free gift with purchase to drive more sales around Father's Day. The brand strategically chose a product that also happens to make a great Father’s Day gift: a stainless steel mug. Or, as the brand positioned it in their campaign message, an upgraded version of the classic "World's Greatest Dad" mug.
Igloo
Why We Love It:
Harold Home converted Labor Day shoppers into subscribers by offering a free mug with purchase after they opted in for emails and texts. The brand customized their mobile sign-up unit specifically for Labor Day to stand out to visitors around the large shopping weekend.
Harold Home
Why We Love It:
Fast casual restaurant Freebirds World Burrito tapped into their subscribers’ curiosity mindsets by teasing what their limited-time mystery offer could be. A free item, or a percentage-off discount? Subscribers could satisfy that curiosity and unlock a great offer by clicking the link in the SMS message.
Freebirds World Burrito
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