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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Food52—innovator in the food, cooking, and home space—sent SMS subscribers a “foolproof recipe for cinnamon rolls.” They included a mouth-watering image of the cinnamon rolls and ended with a link to their blog post that contained the recipe.
Food52
Why We Love It:
Beauty awards create huge demand for certain products. When ELEMIS took home 6 titles at the 2023 CEW UK Beauty Awards, they shared the news with their SMS audience. The non-promotional text message invited their subscribers to celebrate by buying (and trying) some of the winning items.
ELEMIS
Why We Love It:
In early December 2020—after the hype of Cyber Week had died down—ELEMIS texted their SMS subscribers about their second round of Black Friday deals. In the spirit of the holidays, the surprise nature of the sale and gift delighted subscribers and prompted them to shop and see for themselves.
ELEMIS
Why We Love It:
Cozy Earth introduced some new products for the new year and wanted SMS subscribers to be the first to see their new towel collection. Subscribers were invited to join a livestream event where they could learn more about the product line and be the first to get their hands on these new towels in the new year.
Cozy Earth
Why We Love It:
Cocofloss delivers personalized experiences to shoppers with 1:1 text messaging using Attentive Concierge™. After a subscriber visits the site, they’re automatically greeted with a helpful text message that’s hyper-personalized with the subscriber's name (“Hey Gail”) and a link to the page they were browsing. A quick 1:1 text exchange with a real person answered the customer’s question, encouraging them to click back on the direct link and complete their purchase.
Cocofloss
Why We Love It:
Chowdaheadz engaged with their St. Patrick’s Day-loving customer base with a seasonal twist on their featured t-shirt of the week, delighting subscribers with a joke about the holiday’s origin. The percent-off incentive and timely reminder (“Get In Time For…”) drove subscribers to take advantage of the wicked awesome deal on festive gear.
Chowdaheadz
Why We Love It:
Cariuma invites new subscribers to join their sustainability efforts with a two-part triggered welcome flow. The footwear brand offers extra insoles as a unique incentive to drive opt-ins. 24 hours after new subscribers sign up, they receive a welcome text about Cariuma’s brand values, connecting with the audience over a shared passion for sustainable fashion.
Cariuma
Why We Love It:
In their "Crafted For Life" campaign, Birkenstock ties real customer stories to the everyday functionality of their shoes. The video series highlights how Birkenstocks are crafted to last, and how their customers have worn different styles to express themselves through all walks of life. The brand used their SMS channel to share each story with subscribers, and encourage them to learn more about their mission and values.
Birkenstock
Why We Love It:
Blenders Eyewear treated their customers to an exclusive deal for the 4th of July: free shipping on any purchase, no minimum required. Shoppers had the freedom to choose any item(s) they wanted, without worrying about reaching a spending threshold. But they also needed to act fast—the offer was only available for one day.
Blenders Eyewear
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