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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Represent sent a text message to subscribers to promote Mark Tuan’s new XC3 Collection drop. Since it’s a limited-time drop, promoting it via text messaging ensures subscribers would see the message in time to complete their purchase before the collection was no longer available.
Represent
Why We Love It:
QVC alerted subscribers about a flash sale on beauty products where subscribers could enjoy savings of up to 30%, perfect for those who want to “glow all out” this season. Flash sales create a sense of urgency and excitement, encouraging customers to act quickly and take advantage of the limited-time offer and limited inventory.
QVC
Why We Love It:
Easter is a major sales holiday in the UK and Pour Les Femmes UK texted subscribers letting them know their Easter sale was extended and included an SMS subscriber-exclusive offer of 20% off. Their sale tied into the spring themes of renewal and self-care and touted the unique selling points of their products, such as being breathable, washable, and adding some shine to their customers’ lives.
Pour Les Femmes UK
Why We Love It:
Oh Beauty sent this SMS campaign to remind customers it was their last chance to shop the Labor Day sale and enjoy 25% off most products. The emojis enhanced the message and conveyed that time was running out on the flash sale on beauty products.
Oh Beauty
Why We Love It:
OLLY rewarded their most engaged SMS subscribers with an exclusive percent-off discount. They targeted this campaign to their dynamic VIP segment, made up of subscribers who have made repeat purchases. The VIP messaging (“EXCLUSIVE”) and targeting strategy showed these subscribers that OLLY appreciates their loyalty, building a stronger relationship with the brand.
OLLY
Why We Love It:
The Milwaukee Bucks invited subscribers to celebrate Dad with a special offer of four tickets for $130. This deal is sure to score points not only with Dad, but with the whole family. The offer also lets Dad pick when to redeem his tickets for home games later in the year—giving everyone something to look forward to.
Milwaukee Bucks
Why We Love It:
Finding the right graduation gift can be a challenge, but not for Marleylilly’s subscribers. Marleylilly used Two-Way Journeys™ to make it easy for their subscribers to find the perfect gift for their favorite graduate—even if they’re shopping for themselves. After asking who someone’s shopping for and prompting them to reply with a particular keyword, the brand set up triggered replies with personalized picks to commemorate the graduation celebration.
Marleylilly
Why We Love It:
Refurbished electronics brand mac of all trades launched their new rewards program to their highly engaged audience of SMS subscribers. They used the text message copy and the graphic to explain how shoppers can earn rewards—helping the brand start scaling their new program, while ultimately driving customer referrals and encouraging repeat purchases.
mac of all trades
Why We Love It:
Luna Grill sent this SMS saying they could handle the cooking so subscribers could enjoy that extra daylight thanks to Daylight Savings Time. By offering a great deal on two plates and listing out what dishes were on that special offer menu, subscribers could quickly decide which dishes they were going to order ahead so they could continue to enjoy the sunshine.
Luna Grill
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