Texts We Love

This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy

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Why We Love It:

Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—invited text messaging subscribers to register for her free workshop. She let subscribers know that limited tickets were available, a great strategy to drive immediate action.

Dr. Leaf
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Why We Love It:

45 day after a subscriber’s first purchase, sustainable footwear brand Cariuma invites them to join their referral program. Cariuma’s program’s exclusive perks fuels new purchases and reflects the brand’s eco-friendly mission, while helping retain valuable customers and spread brand awareness.

Cariuma
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Why We Love It:

Bulova gave their customers a reason to see the bright side of losing an hour in March when we spring forward into Daylight Savings. Customers would need to adjust their watches anyway, and if they were looking for a newer model they should take advantage of Bulova’s offer of 25% off select styles. They made it easy on subscribers who might be groggy after the time change by requiring no discount code as the savings were already automatically applied.

Bulova
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Why We Love It:

‘Tis the sea-sun to plan and shop for spring break vacation, and Altar’d State has a great collection of vacay-ready looks in their Beach Mode Shop. There's a heightened sense of anticipation and a willingness to spend on new experiences and products for spring break. It’s a prime opportunity to drive quick sales by tapping into the excitement and freedom associated with this springtime vacation.

Altar'd State
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Why We Love It:

To celebrate Valentine's Day, Venus Et Fleur offered free shipping with the promo code “ROMANCE.” They retargeted subscribers who didn’t click the link in the first SMS message to remind them that this special offer (and guaranteed on-time delivery with express shipping) was ending soon.

Venus Et Fleur
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Why We Love It:

Unsun led with their brand values in this SMS message sent on International Self-Care Day. They reinforced the message that their products are natural and nurturing, and how they help their customers embrace and enhance their natural beauty. Self-care should be a daily habit, and they made it easier by offering a discount of 10% so customers could save on their skin care routine.

Unsun
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Why We Love It:

The INKEY List added price drop journeys to their triggered messaging mix to engage high-intent shoppers at a critical moment: when a product they viewed or added to their cart is available at a lower price. These timely, personalized messages create a sense of urgency for subscribers to shop immediately so they can get a great deal, while also driving incremental revenue for the brand.

The INKEY List
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Why We Love It:

ReserveBar celebrated International Women’s Day by sharing a curated list of their favorite women-owned brands that their customers might be interested in. These drinks created by empowered women would elevate the spirits of subscribers as they supported women-owned businesses with their purchase and got to sip on the high-quality spirits later.

ReserveBar
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Why We Love It:

ReserveBar asks subscribers about their favorite type of spirit in their welcome flow. Using Attentive’s Two-Way Journeys™, ReserveBar can automatically share a direct link to the relevant product collection and save subscriber preferences as custom attributes. This zero-party data can help build sophisticated SMS segments that deliver relevant messaging throughout the customer journey.

ReserveBar
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