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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Kodiak Cakes collaborated with other health and fitness brands for a Memorial Day Weekend giveaway via SMS. They teased the collection in an image that included familiar brands in the collaboration. This low-lift giveaway featuring “exciting products” helped clear out inventory before the summer season.
Kodiak Cakes
Why We Love It:
JAXXON promoted their timely free gift incentive to drive online orders on April Fool’s Day. They shared this exciting incentive with subscribers who had recently engaged with the channel, rewarding their most loyal audience. The limited-time messaging and cheeky tie-in to the holiday (“this is no joke”) enticed subscribers to check out the online sale, encouraging product discovery and larger orders.
JAXXON
Why We Love It:
Inkbox shares personalized product recommendations with UK subscribers using Attentive’s Two-Way Journeys™. The two-part quiz asks about the subscriber's preferred tattoo styles, then instantly shares a direct link to a relevant product. They can use this zero-party data to build SMS segments that deliver relevant messaging to each subscriber throughout their journey.
Inkbox
Why We Love It:
Greylin rewarded VIPs with an extension to shop the Labor Day sale after the holiday weekend was over. They also offered loyal customers an additional 40% off as an extra incentive to shop, but they had to hurry as the deal ended at midnight.
Greylin
Why We Love It:
Greats uses Attentive’s 2-in-1 sign-up unit on their mobile website to collect both emails and phone numbers in one easy flow. The footwear brand teases their text channel’s perks, like early access to launches and promotions. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the offer by opting in for text messages, too.
Greats
Why We Love It:
Lobster delivery service Get Maine Lobster quickly announced a new BOGO sale to SMS subscribers. They provided a seasonally relevant discount code (“Spring20”), and let subscribers know they would receive free shipping with their orders—an effective promotion whether or not you can offer a discount alongside it.
Get Maine Lobster
Why We Love It:
Erin Condren Design extended their holiday promotions after Cyber Monday by reminding subscribers to shop the final hours of the sitewide sale. The cheerful message (“stock up on gifts!”) and festive image of one of their signature planners added to the spirit of the holiday season, and drove online revenue from last-minute shoppers.
Erin Condren Design
Why We Love It:
Erin Condren, a planner and notebooks company, earns top grades with this MMS send. With back-to-school shopping on the horizon, they encouraged their audience to think about functionality and personality when shopping for school supplies. The brand directed subscribers to check out their new collection, full of stylish and functional products that can be personalized.
Erin Condren Design
Why We Love It:
Some brands want to capitalize on Black Friday sales but can’t wait until November to do so. Erin Condren, known for their school supplies and planners, opted to send a Black Friday in July promo to their loyalty program subscribers. They offered 25% off everything for a limited time for back-to-school shopping.
Erin Condren Design
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