Release Notes: August 24, 2023

Release Notes: August 24, 2023

Deliver (and measure) personalized experiences that drive conversions with our latest list growth, retargeting, and reporting features. 

AI release

Drive more SMS revenue in a few clicks with AI-powered retargeting 

AI-Powered Retargeting

Take the legwork (and guesswork) out of SMS retargeting with Auto Retargeting for Campaigns. When customers compose a single SMS campaign message that includes a shortlink, our AI will start recommending retargeting SMS campaigns that utilize AI-generated copy and target a high-intent segment (those who clicked but didn't purchase). 

Learn more in the Help Center, or log in to get started.

SMS release

Take your list growth to the next level with new interactive sign-up units 

New list growth tools from Attentive

Grab shoppers' attention (and encourage them to sign up for your SMS and email programs) with our newest list growth tools, now in beta: 

  • Tap-to-Reveal Mystery Offer: Intrigue shoppers with a mystery incentive they can only unlock by signing up. 
  • Countdown Timer: Create a sense of urgency by encouraging shoppers to sign up for an exclusive offer before time runs out, or be the first to know about an upcoming product launch. 
  • Gift Offer: Entice potential subscribers with a special gift or exclusive offer they can redeem if they sign up for SMS and email. 

Reach out to your CSM to join the beta, or log in to get started

SMS release

Turn high-intent browsers into subscribers with Back-in-Stock Waitlist sign-up units 

Invite shoppers to sign up to be notified when an item they're interested in is available again with our latest release. SMS and email customers who use Shopify to manage their inventory and have our integration set up can use our beta back-in-stock waitlist sign-up units to capture high-intent subscribers and trigger SMS and multi-channel journeys, personalized based on whether they’re already signed up or not. 

Reach out to your CSM to join the beta, learn more in the Help Center, or log in to get started

Email Release

Edit emails in a fraction of the time (without mistakes) with Synced Rows

Make bulk edits to an email row’s style and content in a snap using Synced Rows. This new feature, now in beta, automatically updates every email that uses that row, so you can save time and rest easy knowing all your emails are up-to-date. 

Reach out to your CSM to join the beta, learn more in the Help Center, or log in to get started.

SMS release

Dive deep into the insights you need with customizable reports

Take control of your data with our new reporting enhancement that allows users to customize reports with dynamic filters tailored to their company's unique needs. Now, you can filter your reports by specific sign-up units, campaign tags, segments, or journeys to understand how each facet of your program is performing. 

Learn more in the Help Center, or log in to get started.

Email Release

Send email subscribers personalized links (and track their behavior) with our latest macro enhancement

Reduce friction with thoughtful personalization (and better track subscriber behavior) using dynamic variables in your URLs. Attentive Email subscribers can now send subscribers links tailored to their preferences, and track individual subscribers’ engagement with messages. 

Learn more in the Help Center, or log in to get started.

SMS release

Build richer segments and personalization in Salesforce Marketing Cloud 

Gain greater insight into your customers (and give them even more personalized experiences) with our latest enhancement. Customers who have integrated their Attentive and Salesforce Marketing Cloud platforms can now post back custom attributes collected in Attentive directly to SFMC. 

Learn more in the Help Center, or log in to get started.

SMS release
AI release
AI release
email release
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