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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Retail brand Monsoon uses SMS to remind their loyalty program members when they have reward vouchers available. They also let them know about limited-time point schemes to encourage them to make their next purchase soon.
Monsoon
Why We Love It:
Last Valentine’s Day, McConnell’s Fine Ice Creams ditched real flowers for a bundled “bouquet” of their seasonal best-selling pints. This Valentine’s Day bundle was a perfect opportunity to help SMS subscribers treat themselves—and their loved ones—with something sweet.
McConnell's Fine Ice Creams
Why We Love It:
Kodiak Cakes turned their Father’s Day sale announcement into an interactive campaign by inviting their subscribers to reply with "RECIPE" for the perfect dish to spoil dad. This playful approach not only made their message more engaging, but it also gave the brand a creative way to drive people back to their site and spotlight specific products needed to make the recipe.
Kodiak Cakes
Why We Love It:
Igloo makes sure their subscribers can buy the products they want at cooler, lower prices by sending them triggered price drop alerts via SMS. These timely messages create a sense of urgency and excitement for their subscribers to click through and shop immediately—before the offer melts away.
Igloo
Why We Love It:
Drink Poppi used SMS to maximize visibility for an influencer campaign featuring Hailey Bieber. Subscribers could get ready for Halloween like Bieber by snagging their favorite drinks—as well as get 20% off their next order.
Drink Poppi
Why We Love It:
Brilliant Earth found a brilliant way to personalize the shopping experience for their subscribers by asking them what role they were playing in the upcoming wedding season. By answering if they were the bride, in the bridal party, the groom, or a wedding guest, Brilliant Earth would respond with recommendations and links to complete their wedding season look. This was an excellent strategy to collect zero-party data that could be used to tailor future sends.
Brilliant Earth
Why We Love It:
Beautycounter captured un-discounted revenue by texting this timely pick-me-up to their SMS subscribers. While the end of Daylight Saving Time usually marks the shift to colder, shorter days, the positive beauty brand celebrates the day as an opportunity to find new fall products. With a direct link to their seasonal favorites, subscribers can easily “fall back” and use their extra hour to shop.
Beautycounter
Why We Love It:
BEIS doesn’t joke around when it comes to quality luggage and travel accessories, and they weren’t sending dad jokes for Father’s Day. Instead, they sent this SMS message with their Father’s Day gift guide to subscribers who were looking for the perfect gift for Dad.
BEIS
Why We Love It:
Wyndham Hotels & Resorts sent this SMS message to provide highly-personalized recommendations based on the type of vacation subscribers were looking for. Whether wanting an all-inclusive getaway or an adventure with their furry friends, subscribers could get suggestions for their dream vacation without searching for it.
Wyndham Hotels & Resorts
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