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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Online meat delivery service D’Artagnan sent this non-promotional SMS message to share a delicious and seasonally-appropriate recipe with subscribers. This approach positioned the brand as a trusted source of culinary inspiration. It also made them a part of their subscribers’ everyday lives by encouraging them to try new dishes. The recipe included a subtle plug for their services, as subscribers could order the necessary ingredients through D’Artagnan.
D’Artagnan
Why We Love It:
Protective phone case brand CASETiFY made it easy for everyone in the family to get a phone case to reflect their personal style and save money at the same time. By increasing the discount with each item purchased, customers were more likely to purchase more and increased CASETiFY’s average order value. CASETiFY could also track phone models and then upsell customers later by offering the case style but for a newer phone model.
CASETiFY
Why We Love It:
Jewelry retailer Catbird used a countdown timer sign-up unit to generate excitement around their collaboration with J.Crew. Hours ahead of the launch, consumers could sign up to get first access to the collection and a bonus welcome offer as a token of appreciation. The brand also subtly hinted that subscribers could expect more “perks” to come.. Catbird nailed creating that sense of urgency and excitement around an exclusive offering with immediate rewards for new subscribers.
Catbird
Why We Love It:
The Brooklyn Museum celebrated “Museum Store Sunday” with their SMS subscribers by offering a limited-time discount. The text message includes the code (“MUSEUMS”) that subscribers could use at checkout for 35% off.
Brooklyn Museum
Why We Love It:
No tricks this spooky season from snack brand Bobo’s. They offered a free bite with all orders that were placed the day this message went out. This was a smart strategy to drive some urgency in getting that Halloween treat, and didn’t require Bobo’s to discount their products.
Bobo's
Why We Love It:
Zales created a triggered price drop journey to let subscribers know when an item they’ve had their eye on now has a lower price. It’s an easy and effective way to create a sense of urgency with shoppers who previously browsed or added the item to cart, and drive them back to Zales' website to get the sparkle they wanted for less while they still can.
Zales
Why We Love It:
Vince helped their subscribers find the perfect gifts for everyone on their list using Attentive’s Two-Way Journeys™. First, they asked subscribers to reply with who they’re shopping for. Next, they asked if subscribers were looking for “something extra special” or “small indulgences.” Based on the first two answers provided, they shared a recommendation for a product to browse.
Vince
Why We Love It:
Mother’s Day may come once a year, but moms deserve to pamper themselves every day of the year. TheraBox texted subscribers with a special offer of 40% off their subscription service (the gift that keeps on giving!), as well as offer a free hand cream as part of their Mother’s Day sale.
TheraBox
Why We Love It:
System Pavers sent this timely SMS message to remind subscribers about their 0% financing offer, which the current economic climate does not impact. Consumers are on the hunt for savings and good deals, and interest-free financing is certainly eye-catching. They cleverly added that their value is set in stone.
System Pavers
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