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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Marleylilly wanted to ensure customers got all their eggs in one basket for the Easter holiday by texting subscribers about the upcoming shipping deadline for guaranteed on-time delivery. They were clear about the deadline and that this was the last chance to get their holiday items in time. It was a timely reminder and perfect for subscribers who’d been browsing the site but hadn’t yet finalized their order.
Marleylilly
Why We Love It:
Gift sets and bundles make for great holiday promotions as shoppers can divvy up the products and give them as gifts—or even keep a few items for themselves. Marin Skincare offered a discount on pre-built and custom bundles for Black Friday, but added a touch of urgency by telling subscribers to get theirs ordered before everyone else does.
Marin Skincare
Why We Love It:
Leading vision care retailer LensDirect uses Attentive’s 2-in-1 sign-up unit to drive conversions before shoppers leave the website. When a person’s behavior indicates that they’re about to exit the site, this creative pops up with a reminder to “Before you go, save” and a generous 25% off incentive. The exit-intent touchpoint re-engages shoppers while seamlessly growing the brand’s email and SMS subscriber lists.
LensDirect
Why We Love It:
Pop-culture inspired fashion brand Hot Topic built a triggered sign-up flow to welcome new subscribers. After a shopper opts in for texts, the brand automatically sends a discount and direct link to their website, encouraging new subscribers to quickly make their purchase. The message is infused with their casual brand voice, making subscribers feel like part of the “HT fam” and excited for the text channel’s perks.
Hot Topic
Why We Love It:
Happiest Baby subscribers wouldn’t want to snooze on this Black Friday in July promotion. They could snag 25% off for a limited time during the SNOOzefest Sale. Instead of getting up early to score amazing Black Friday deals, parents could rest easy knowing their babies were getting quality sleep and that they’d saved big.
Happiest Baby
Why We Love It:
The chocolatier Godiva texted subscribers to remind them to take a moment for themselves. Rather than offering a discount code or other shopping incentive, they tapped into the indulgent feeling around International Self-Care Day. The timely message invited subscribers to take their moment of relaxation to the next level with a treat that comes in Godiva’s signature gold box.
Godiva
Why We Love It:
Lobster delivery service Get Maine Lobster reminds SMS subscribers about items they’ve left behind in their online cart by sending well-timed abandoned cart messages. These automated text messages nudge subscribers to complete their online checkout before it’s gone—an effective way to drive revenue that would have otherwise been lost.
Get Maine Lobster
Why We Love It:
Farmacy Beauty used geo-targeting to invite their subscribers in the NYC and LA areas to their in-person ice cream event. The collaboration with the beloved sweets brand and image of the limited-edition product built excitement leading up to the event. They delighted subscribers with the free scoop bonus, rewarding their highly engaged SMS audience and connecting with customers at unique touchpoints.
Farmacy Beauty
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to remind her subscribers to join her for live Q&A’s on Instagram. In the text, she includes what subscribers can expect to learn and ends the message with a link back to her Instagram account.
Dr. Leaf
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