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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
This SMS campaign cleverly called attention to the fact that this offer of free shipping isn’t one that Baked by Melissa offers every day. Subscribers should take advantage of the finance department’s offer. There’s another sense of urgency to act as the promo is only valid for one day in honor of Dessert Day. There’s no better time for customers to treat themselves to a sweet treat while being treated to free shipping.
Baked by Melissa
Why We Love It:
Alala sent their VIP segment of subscribers—those who’ve spent a certain dollar amount with the brand—exclusive access to shop their 4th of July sale before everyone else. Instead of sharing a code the subscriber would have to enter manually, they included a dynamic link that would automatically apply the discount at checkout.
Alala
Why We Love It:
The Beard Baron paired a sitewide sale with VIP early access to maximize revenue from their Father’s Day campaign. Customers on the brand's SMS list were allowed to shop the sale ahead of everyone else, which created a sense of urgency for them to click through and take advantage of the limited-time deal before the most popular items sold out.
The Beard Baron
Why We Love It:
Knowing Cyber Week shoppers often jump from site to site looking for the best deal, Spanx launched a Cyber Sale browse abandonment message. If a subscriber browsed a product but then left the site before adding to cart, they received this reminder to grab the product at 50% off. The text included a link back to the exact item the subscriber was browsing.
Spanx
Why We Love It:
Don’t want your new subscribers to feel ghosted this Halloween? This welcome flow from Simply Carbon Fiber—a watch and accessories brand—automatically greeted new subscribers with a seasonal discount code (“HW25”). By pairing the message with a seasonal sale, the brand incentivized new subscribers to shop without having to offer additional discounts.
Simply Carbon Fiber
Why We Love It:
Meat delivery service Rastelli's caught subscribers' attention with an image of a Labor Day cookout. Their text also reminded customers to order by midnight to get their provisions in time for the holiday. This MMS also included the attention-grabbing revolving red light emoji to highlight the urgency of this last call message.
Rastelli’s
Why We Love It:
OLLY texted subscribers ahead of Amazon Prime Days so customers could start adding their favorite vitamins and supplements to their carts to not only speed up the shopping experience, but give subscribers time to research other OLLY offerings if they wanted to try something new while it was on sale.
OLLY
Why We Love It:
OLLY invited their SMS audience to subscribe and save on their favorite products. Since their text message subscribers are highly engaged with the brand, they’re the perfect audience for repeat order offers. The percent-off discount and direct link to “learn more” encouraged their SMS audience to “save and subscribe” to their preferred vitamins, driving incremental revenue.
OLLY
Why We Love It:
Instead of offering a seasonal discount to SMS subscribers, Milani Cosmetics boosted their Halloween revenue by offering a free sticker set with purchase. The makeup and beauty brand included a dazzling GIF of the stickers, which features spooky graphics and images of the popular beauty influencers who collaborated on the Halloween product line. They ended with a direct link, making it as easy as possible for their mobile audience to shop with just one click.
Milani
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