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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Aurate dazzled their SMS subscribers with their 4th of July discount promotion. The cheeky copy (“fireworks don’t outshine you”) was a clever way to tie in their sparkling jewelry. Later, the brand followed up with subscribers who hadn’t purchased yet and reminded them that they only had 24 hours left to use the discount.
Aurate
Why We Love It:
Senreve invited subscribers to tune into their Instagram Live to get details from their founder Coral Chung on new arrivals and their Cyber Monday offer. Not only does this strategy drive engagement to the brand’s Instagram Live, but can help convert SMS subscribers into social followers, too.
Senreve
Why We Love It:
ReserveBar celebrated “National Gin & Tonic Day” with free shipping for their gin-loving subscriber segment. The brand targeted the collection promotion to subscribers that are most likely to purchase—those who have already browsed or purchased gin, or shared that they like gin in the brand’s conversational welcome flow—to ensure the promotion reached the most relevant audience.
ReserveBar
Why We Love It:
Jelly Belly celebrated National Jelly Bean Day with their SMS subscribers by extending the seasonal free shipping offer all weekend long. As a more niche holiday, many subscribers didn’t likely know about “NJBD” and were delighted by the surprise offer. The candy brand followed up with non-purchasers on Sunday, reminding them to take advantage of the limited-time deal.
Jelly Belly
Why We Love It:
Apparel brand Happy Soul Sisters celebrated Small Business Saturday with subscribers by sharing 25% off sitewide. They also offered a free tank with the first 50 orders, creating a sense of urgency to shop right away and get the extra deal.
Happy Soul Sisters
Why We Love It:
Beauty brand Glamnetic used Small Business Saturday to thank their SMS subscribers by offering 40% off sitewide. The best part is that the brand removed friction from the shopping experience by using an auto-apply discount code. This meant the offer would be applied once the subscriber clicked the link in the text message, instead of having to manually enter a coupon code at checkout.
Glamnetic
Why We Love It:
Bob’s Red Mill shared a delicious 4th of July-inspired pie recipe with their SMS subscribers. The text message linked to the recipe on the brand’s website, where shoppers could easily add ingredients to their online cart. The brand’s stand-out seasonal promotion opted for a fun brand awareness play that both drove website traffic, and helped subscribers “wow” their party guests with the perfect treat.
Bob’s Red Mill
Why We Love It:
For Teacher Appreciation Week (the first week of May), Birdies reminded their SMS community of their efforts to support educators. To learn more about the year-round teacher discount, the footwear brand linked to a website form where subscribers can easily verify their eligibility and access the offer. This timely promotion was a great way to tap into unique marketing holidays to promote brand values.
Birdies
Why We Love It:
Accessories brand Air & Anchor shared the meaning of Small Business Saturday with subscribers, and built a deeper connection by saying how thankful they are for their customers. The brand also encouraged shoppers to support the other small or local businesses that were important to them.
Air & Anchor
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