I’m sharing news of an important leadership transition at Attentive. Today, I am excited to announce Eric Miao is the company’s new Chief Executive Officer. I will be moving into an advisor role to support Eric and the team through the transition.

For decades, people have wanted marketing that feels genuinely personal. Marketers have dreamed of creating meaningful 1:1 customer experiences at scale, but the tools have never been up to the task. AI is changing that. The power of agents unleashes a whole new set of capabilities that enables brands to make the right decision for every person in real time. And Attentive is leading the way - combining powerful marketer controls with machine learning that determines the optimal path for each customer.

The scale of the technology shift is equivalent to the internet or the steam engine. We are taking this moment to refound Attentive around this new technology. And it is fitting to have a founding team member guide this shift. Our first chapter was about creating the SMS marketing category and proving that mobile-first communication can change how brands and people connect. This next wave is about building the intelligence layer that can make those relationships actually personal across mobile, email and every channel that comes next.

Eric has been with Attentive since day 1, and has worked across nearly every part of the company. He built and led our client organization for more than six years, working directly with many of our customers, in some cases for years. Most recently, as Chief Strategy Officer and Chief Product Officer, he helped shape our AI strategy, ideated many of the products that brought it to life, and led the execution that grew Attentive into a market leader. Eric’s combination of product and technology depth, paired with a firsthand understanding of our customers, makes him the right person to lead Attentive into its next chapter.

It has been a true privilege leading Attentive for the past six years. We grew from an SMS-first company into an AI-first, omnichannel marketing platform serving clients worldwide. We built products that help brands reach people in more personal ways, expanded beyond SMS to support email, RCS, and push, and delivered industry-best AI products.

I am incredibly proud of this team. I am grateful to our customers, our partners, and every person who has trusted Attentive and helped us get here. I am deeply confident that Eric will take Attentive to new heights. The company has every ingredient it needs to become one of the defining companies of this generation, and the best is still ahead.